Join Nate and Lauren on BREAKFAST WITH BLUE! This week, we talk about Top 10 Factors to make your social media strategy profitable, 5 updates Facebook is testing, and YouTube Marketing!
Nate: Hey. Good morning everybody, Breakfast with Blue here, Monday morning. I’m here with Lauren. How are you this morning?
Lauren: Good morning, doing well happy Monday.
Nate: Happy Monday. It’s never happy Monday for me.
Lauren: It’s always a happy Monday.
Nate: It’s happy every day for you.
Lauren: It is. I try to make it a happy day, every day. It’s a beautiful day outside.
Nate: It is a beautiful day.
Lauren: Still a little warm but–
Nate: It’s very warm.
Lauren: Supposedly the fall weather is coming this week, so fingers crossed and actually makes it they’ve been saying that for weeks so we’ll see with this [crosstalk]
Nate: Well, I’m sure a good portion of the country is experiencing so not only in Colorado and everything but — so let’s jump on into we’ve got quite a few things set up for you today, talking a lot about social media. We talk a lot about Facebook, and we’ve got some updates before hop into Facebook. But it’s interesting things you brought up that we’re going to talk about today for YouTube. I know it really is a hidden gem within your marketing and it’s pretty easy to do too, and we’ll talk a little bit about that here in just a minute. But first, what do you get set up for us?
Lauren: Absolutely. Our first article is from Forbes.com and it says the 10 factors that will make your social media marketing campaign profitable. Of course, we all use social media, love social media and say, “It’s free to use social media,” so it’s a great marketing aspect, which is true. We’re going to talk about a couple of things today that you need to keep in mind when you’re using social media marketing.
Nate: I want to I want to stop that — wait, when we started doing social media presentations and workshops, I guess now maybe eight years ago. At that time, we were telling everybody, set up several profiles set — and at the time, YouTube was big, Facebook was big, Twitter was was coming around and LinkedIn. And that’s really where we stopped.
Lauren: No Instagram, no Snapchat.
Nate: No Pinterest, now some of those are there. So we were like, “Okay, go get a profile in all of them and post on all of them like crazy.” That was really not a bad strategy, I mean without putting a strategy behind it, that wasn’t a bad strategy because social media wasn’t as flooded as it is now. I mean it’s just so many people are on social media now. Back then, you could do that and you could also use the whole thing of, “Well, it’s free and I don’t spend any money on it; it’s free and if I post and I–” it’s just little bit my time. Now, how much your time’s worth that’s a whole different story, but it was free. I don’t think that should be used anymore, I really don’t think that we should say social media’s free anymore.
Lauren: Yes. It’s sad.
Nate: Facebook’s a public company, they need to make money. They have people that are saying, “Where’s my money at?” And so they have to make money. And in order to do that, they need people to spend money on advertising, they need businesses to spend money. Obviously, the biggest portion of their, I guess, user base are individuals but they’re not gonna make money off of individuals, nobody’s going to pay you to use Facebook. That’s the number one way for Facebook to shut down; they start charging individuals so it won’t happen. They’ve got to get money from the businesses. And so I really don’t think it’s fair to say that social media is free anymore.
Lauren: Yes. I mean not to use it as a money generator, I don’t think it’s free anymore. Here just to their credit, “Social media marketing isn’t a money-making miracle machine, accumulating 10,000 followers might seem cool, however if they’re not buying your products what are they worth?” As a business, if Facebook isn’t generating new clients and isn’t generating income, what’s the point of posting on there? You want to be able to be using your social media to grow your business as a strategy versus just posting on it.
Nate: Well, before we even get into these 10 tips, these 10 factors from Forbes of how you can really grow your business with social media, make your social media strategy profitable, you bring up a very good point, used to, we did care about how many followers we had. It was a really big deal of how many followers, because if you had 10,000 followers you could put out a post and a good portion of those followers will see it.
Then when Facebook made their update a couple of years ago, not too long after going public, the only 10 to 15 percent of your followers actually saw your post. And so if the 10,000 people you’re only talking about a thousand people seeing it. Now if you’re like many small businesses that really only have 500 or 1,000 you’re talking about 50-100 people seeing your post. You’re not making money from that, I can guarantee you’re not making money because 50 of your friends probably more like your mom, your sister and your best friend are the one seeing those, they’re not buying your products if they haven’t already bought it. Even that with the number of followers has changed, that doesn’t matter anymore.
Nate: That’s why I said I don’t think social media is free especially Facebook anymore, because you’ve got to spend money to reach the right people. Now let’s get into the top 10 factors, what’s our number one?
Lauren: Number one is reasonable expenditure. We hear this all the time with our clients, “I really want to use Facebook marketing, I have a $30 per month budget.” And what is your thoughts towards that [laughs]?
Nate: Well, a $30 per month budget I really would highly recommend that you take that $30 and go to a luncheon of a chamber or something like that and meet as many people as possible because you’re going to get a better return. I know you’d say, “Well, it’s $30 that’s a big portion.” I’ve seen these, I’ve read blog posts that say for pennies on a click, I get people to my website. That’s true, but the more you get into it, the more you realize that they’re just talking about people clicking through a blog, not people making money, not people buying things from your company.
So a $30 budget is not really big enough to spend on social media. That’s why with these 10 factors from Forbes, that’s the first thing on the list; a reasonable expenditure. You need to spend some money. Now, what’s should that budget be? That really is going to determine what your goals are, what you’re selling, how much your items are. You’re going to have a sizable budget to sell $5 items. You’ve got to be pretty strategic in your plan, in your process.
If you sell more expensive items, a smaller budget might work for you because you just need to get 100 leads into your funnel, and if you sell one of them you make $10 000. Well, you don’t need a big a budget. But to give you a good framework for a budget, I would plan for $250 a month. If you want to push that to an even number, say $300 because that’s $10 dollars a day in most months.
$10 a day is a great way to get started. In fact, Marketing Edge which is a marketing conference, AMA Houston, instead of all the [AMAH?] has put put on similar events, but Marketing Edge is the one that we do here in Houston. A couple years ago I did a presentation on how to spend $10 a day and how to break that up to get cold traffic, remarketing traffic and a little bit more remarketing traffic.
For $10 a day, you can really see some results with social media. Now you’re not going to become a millionaire overnight spending $10 a day. It’s just not going to happen, but you’ll see some results. Going up from there, then you can do more, you can do more brand awareness and you can get more people to your website if you could spend more like 500 to 600 a month. If you compare that though, to other ads and things like that, you’re not going to get returns from a $500 quarter page ad in you’re local newspaper. You’re just not going to. If you can get a return for $500 on Facebook, then yes go for it. But if you’re comparing, “I’m going to spend $30 versus $500”, big difference.
Lauren: Now, when let me take a step back to talk about the advertising. If you don’t have the budget right now, it’s still good to build up your page, and get followers and have the engagement with them without doing advertising. We’re not saying if you don’t have $500 a month or $250 a month to spend, don’t do Facebook. I don’t think that’s correct, however you need to build up a following so that when you do have the budget to spend you’ve already got active followers and loyal followers.
Nate: Well, a good point. We’re just off the cuff though with some things out there with a lot more background than what we’re trying to say. We’re not saying stay away from Facebook or any social media without a large budget, we’re just saying if you aren’t considering that type of budget, you may not even consider doing boosted posted things of that nature because you need probably to learn more and more about it really more than anything else. You should have a foundation in place.
Take advantage of the connections you have, build up a solid fan base for your page and not just random people. Try to build the people that really are a good prospect for you, because if you do build up say to 500 to 1,000 people, then you can start looking at maybe a smaller budget and marketing to people that like your page. It is less expensive to market to those people versus cold traffic because they already like your page and they’re more likely to engage with you.
There is a reason to start now, maybe not jump into throwing the money out there, $30 , $60 here, there, for now, and start focusing on bringing in as many people, engaging Facebook groups and things of that nature. But let’s get back to our list, really the whole changer was about you really need to consider a reasonable expenditure. And a reasonable expenditure really, is going to take you into several hundred dollars which could be 200, 250, 300. There’s plenty of companies that spend million of dollars on Facebook. But for small businesses is really looking at a couple of $100 is a reasonable expenditure. What’s number two on our list?
Lauren: That leads into our strategy. When you’re starting social media and using social media, you’ve got to have a strategy of how you are going to grow your business through social media. Let’s talk a little bit about the strategy. And as I said too before, even if you’re not considering advertising, you can get through your followers, you want to get a look alike audience. So you can see people that are liking your page and your product to be able to market to them later. Let’s talk a little bit about a strategy that I know when we developed our strategy and helped clients develop their strategy, it takes quite some time. And really laying out of why you’re using social media and what you’re wanting to achieve out of it in the long run.
Nate: So many times there’s these quick free workshops and you go for an hour, an hour and a half you’re going to get free lunch, so it’s worth your time, and then you’re going to be a social media strategy expert when you walk away. Most of the time they tell you “Well, go home and post a lot.” That works well for about three days and after that, you run out of content to post on and you get tired of it and you don’t see any return.
When we talk about the strategy, you’ve got to take a step back before even before you start talking about the strategy of ads and things like that, it’s really what are you hoping to get out of social media? If I hoped that I’m going to build 50% of my business from social media, well then the strategy is completely different than if a company says, “I just want to do brand awareness, I want people to know who I am because I do 10 trade shows a year. I just need those people that are going to be at the trade show to know who I am because I want to do my marketing once I see them in person.”
Or we’re going to do a whole lot of webinars and so all our social media strategy is to get people into the webinar and then I want to move on. Or you’re E-commerce and we’re going to do 100% of our marketing within social media. Your strategy changes quite a bit, and so I highly recommend that when you start considering strategy, you really get as far back as possible to say, “What is it that I really expect from it?” And then the strategy starts to break down a little bit, then you start thinking about how often can I post; what kind of content can I post; which channels do I want to post; why do I want to post; who’s engaging; what metrics we’re going to follow, all of those things come into place.
And I really think we should spend some time doing one of our Facebook lives that’s really just strictly how to build a social media strategy step by step because there’s a lot of steps in it. When we build one for our clients, we go through at least 10 different steps of why we’re doing it, who we’re marketing to, the content we have and so on. I really think we should take people through that on another one.
But the reason why this show is up on the list is number two; is you really need to have a plan. There are plenty of people that jump into business without a business plan, but most of the time when you jump into a business, you have business plan. You need to look at social media and you’re marketing the same way. If you don’t have a plan of we have these goals with this target, with this action, you’re not going to get any kind of results. And what’s going to happen is you’re going to really, you’re going to burn yourself out of social media, you’re going to get tired of it.
And I know this is true because I’ve done it myself before, and every time I talk in front of somebody, every time I have a workshop or a presentation and I ask people this, they all are, “Yes, that’s me, I don’t know why I’m doing it, the boss told me to do it or I really think it’s a good idea but I don’t really know why I’m doing it.” And you get down this path and you’ll give up and then you end up on one those Facebook pages that hasn’t been updated in two years because you didn’t see any return from it. But you didn’t have a strategy to even know if something was working. The thing is, you’re not going to make a lot of money right off the get go, but you get a least–
Lauren: Takes a lot of time and a lot of consistency which is coming up next, to be able to build your social media presence and dollars that you get from social media.
Nate: And if you have those metrics in place, you can see the needle moving or not necessary the dollar return. But we know we want to grow to X number of likes, we know we want to have an X number of impressions and an X number of engagement and things like that. When you see those change, you at least see some wins before you start seeing the dollars come in, which might take you six months to a year.
Nate: So the next one?
Lauren: Next one is consistency. I’m sort of going to tie consistency and frequency in together because I think that those two things go together. And then that’s all that we’re going to cap in our article today. We’ve got the article already on our Facebook, so you can go there and see the rest of the steps. But consistency and frequency are so important with social media. You’ll see some people post once a month, and if your strategy is to post once a month that may be okay, but you’re really setting up from the strategy, how often you want to post and what type of information you want to post. So being consistent and frequent with your posting is so important. But again, that leads back to the strategy of what you want to do.
Nate: And through your strategy, you should have already developed a frequency model, consistency model. I highly recommend that you don’t do like I am. I start something new and I’m like, “I’m going to do it like five times a day every single day, I’m never going to sleep and it’s going to be amazing.” And I fail the first day. Back off from that and be realistic of how often that you want to post, if you want a baseline or a suggestion, most social media channels, I would recommend you look at really once a day with the frequency and on how saturated everything is, as you try to post once a day.
Then those posts could be something very easy and generic where you share an article like what we’ve shared here, a Forbes article, something industry related that people following your page will be interested in, prospects would be interested in. But also sprinkle in some of your own content, maybe videos and things like that. But once a day, if that sounds like a lot then maybe scale back to two or three times a week.
But whatever it is, be consistent and be consistent for a long time. Do this for the next three months, not for next week and say, “Where is all my results? I was consistent for three days this week, I didn’t make any money are you kidding me?” No, do this for several weeks, several months for whatever your consistency is and make sure that you are pretty frequent.
That’s why I say once a day, but if it is several times a week, stick with it but be impactful. If you are only going to post two or three times a week, sharing an article that somebody else put out there two or three times a week, is probably not going to give a big impact. Spend some time, maybe develop a blog that you put out there, then as you share that out and then maybe that’s where you’re boosting that particular post.
If you’re going to be less frequent, it’s got to be better content. More frequent, you can share a few things. Just make sure the good tidbits but you want to be as impactful with every single post because you’re going to have a frequent post.
Lauren: Great. I think that sums up our first four points on this article. Again, go to our Facebook page Blue Atlas Marketing. Well, I guess you’re already on our Facebook page if you’re watching this so go–
Nate: If you’re watching us on YouTube, because this is also posted on YouTube which will lead into why we’re talking about YouTube in a little bit, we also post this video on YouTube and in several video places. If you are watching this off of Facebook, blueatlasfacebook.com/blueatlasmarketing and you can see the full post from Forbes of the top 10 factors that will actually make your social media strategy profitable. These are the same thing that we push constantly with ourselves and with our clients.
Lauren: Absolutely. Our next article that we’ve got, it’s from social media today and it’s titled Five New Facebook Updates and Test spotted this week. I read this today and this is a whole bunch of stuff that I didn’t even know Facebook was doing which is pretty interesting. They’ve got — of course, Facebook is always changing, they do a great job at trying to bring new things to the market and there’s quite a bit of new things that they’re working on. Most of them are in beta, so we may not see them for a little while, but we’re going to be talking about some of the updates.
The first one is screen sharing in workplace. This was something I was not familiar that they were doing with, so I’m going to let Nate talk a little bit about this. Of course, I saw it relating to Skype which I’m very familiar with, but I didn’t know that Facebook was trying to do something similar. So if you’d tell us a little bit about that.
Nate: Workplace is something I like all the Facebook pages, we interact with Facebook. We’re going through the certifications and everything else, and so I get to see a lot of the sponsored ads. Workplace is an external component that actually is a combination of a RingCentral or WebEx screen sharing, Google Hangouts and Skype. They’re really trying to bring–
Lauren: All together?
Nate: It’s a communications tool, basically. What they’re talking about now is their screen sharing that they’re testing. Before that, it was really more of messaging and document sharing and things of that nature. They call it Workplace because I think the anticipation is that people within an office are able to use workplace to bring in their Facebook Messenger at the same time, their work messenger, sharing documents, etc. The screen sharing coming into play, this is just another one of those indications that Facebook is trying to be like every other tool out there.
Google obviously has a Google Hangouts. I’ll be honest, I don’t think Google Hangouts has the infrastructure behind it to be as impactful as I wanted it to be. Google Hangouts is great and you can have four, or five or six or eight screens of all the– everybody’s different cameras and you all can be having this big conference. Well, first, that sounds like just a run old method and anyway, but what they were trying to do and get into the enterprise world or the corporate world, I don’t think it ever got there.
Facebook’s taking their stab at it, they’re trying to take over screen sharing with Workplace which will be great. We actually had a meeting this morning, and we did screen sharing through RingCentral which is our phone provider. We did a screen sharing with them, but we had to set up the meeting, share the invite, everybody logged in and so on.
Lauren: And I did the Google Hangouts to tell everybody [crosstalk]
Nate: But it’s only two platforms to get it started. If you’re a Workplace user and you want to do a screen share, it’s real quick to be like, “Hey, Lauren, let me just show you this.” You’re at your desk or on the other side of the world or whatever, we’re already using Workplace as this is rolled up, let me show you real quick. And you see the screen share and there you go now you’re sharing your screen. It’s much quicker and so I can see the effectiveness as long as they put the infrastructure behind it to make sure that this works.
Lauren: It says currently, 14,000 companies are using it and they’re paying between $1 and $3 per user. As is some data, quite a few companies are using it and are already paying for it. So this will be a paid product that you have to use, but it’ll be interesting to see how it comes out and how it comes a fruition. It sounds like maybe we’ll have to try it for our company and give you all some update once we have the ability to do that.
The next one is B2B Business discovery. They’re testing a new B2B Business discovery feature who can help companies connect with relevant providers and help businesses generate more exposure on the platform. This will be really interesting to see how this comes out. You want to talk a little bit about that, Nate ,and your thoughts on that?
Nate: As we talked about earlier, at the end of the day, the people that are going to spend money on Facebook are the businesses. So if there’s more value on Facebook for businesses, then I’m more likely, as a business, to spend more time and more money there. This is another, I believe there’s– I really think that almost on a daily basis, that all the minds of Facebook get together and go, “Who’s doing something cool? Let’s go copy it.” They copied Google.
Lauren: Or try to make it better.
Nate: Yes, or try to make it better. This to me, is something like a thumbtack or– Amazon has been trying to roll out business services and they have a section, it’s just like a whole another one of those, let’s go ahead and throw on top of this, we have a business directory too.
Lauren: All the businesses are already on Facebook, there might be a good value there for businesses that are already there.
Nate: This too leads into a lot of other things that we talked about. But as they roll this out, I highly recommend that you ensure that your company is listed there. If you listen to us a couple times a week, and you listen to different people within the marketing world, they’re going to give you 50,000 tips a month on all the different things you need to do, you could get overwhelmed.
My recommendation is that if you see a new service pop up, spend the time to create a profile, just create a profile and make sure you’re there. You don’t necessarily have to use it at this point, if you try to use everything that comes out, you’re going to run yourself ragged and nothing’s going to work. But go ahead and get yourself a profile. Several reasons, one you’ll probably get a link in it that’s going back to your website, could be helpful in your SEO, could not, but it could be so why not miss out on that.
Two, you’re already established,, If they go back– let’s say because Facebook changes algorithms all the time, let’s say Facebook comes in a couple of years, they only want to show businesses that have been around with them for two years. Well, even though you haven’t used it much, you’ve been there directory for two years, future proof yourself a little bit.
In fact, the thing when people used to say, “If you’re thinking about starting a business, go set up a Twitter account, make sure you got your handle secured.” That’s not a bad idea, do the same thing with all these type of things, even if you’re not going to use it a lot. Once you get, this is one of the things that I think they’re really trying to engage the businesses because then, people are going to spend the money. What’s next?
Lauren: Next is facial recognition. With the Apple iPhone X, how they use facial recognition to be able to unlock your smartphone, Facebook’s looking to do the same which will be, in my opinion, a really good idea for security. As we’ve seen all of our friends get hacked and people can set up other profiles under their names, Facebook really needs to do some things top security for those things. They’re looking at now facial recognition to help in one of the security features. So that’ll be interesting to see how that comes out. The platform already has advanced image recognition systems capable of picking out specific people in photos, it seems well within their capacity to add this in.
Nate: They obviously are using the right technology within photography. Yes, I think that would be fun, staring in the screen which leads even more of the YouTube videos of the crazy ex-girlfriend [sound cut 00:22:22]
Lauren: pages. They’re trying to get more TV-like content on their platform. They’re now going to have listings on your pages where you can have your videos and it gives the videos more focus on your Facebook page.
Nate: Well, you mentioned this earlier it’s almost like a YouTube type thing, there’s a couple things happening here, Facebook is still continuing to try to capture that video market, we’re doing Facebook live and so we’re buying right into what they want us to do. YouTube does a YouTube live as well, but Facebook is really trying to capture as much of the video market as possible, they want you to post the videos directly to Facebook.
This is something that they’re testing out on pages, but there’s already been some other stories come up too before this. Because there’s been shows that they’re working on it and doing joint ventures with production companies, things like that that are made just for Facebook. Because there’s a Facebook live and you can run– we can pre-record a video and plug it in, you can have a prerecorded edited show, a full episode of a show and dump it in on as a Facebook Live. They’re really trying to– as more and more people are going to the mobile device for their TV and streaming content and things like that, it’s already in the works that they’re producing TV shows, full produced shows for Facebook.
All they’re doing here is allowing as they test this and start to roll it out, they’re allowing you as a page owner, an individual, business, whatever, to actually have shows and create episodes of a themed show of sometime. For instance, this Breakfast with Blue would end up in a episode in type show format, you go to our page and hit shows and you’d see all the episodes of Breakfast with Blue lined up. Probably is going to link with the videos as– video you’ve already posted you could link it into list it as a show component. But they’re really just staying in the middle of all of these streaming TV and streaming online content that’s happening across the world, across all platforms.
Lauren: Absolutely, cool. The last one which is really interesting to me is moderating comments on Facebook live. Obviously, you can always go in and have Facebook app and you can talk about things through the Facebook live when people are posting, but this is saying this exclusive app is for high-profile users, so people that are already using it quite a bit, enables people who use the live feature through the app to moderate comments during the live broadcast. If maybe there’s a comment that you don’t want posted, you might be able to say, “No, don’t have that go on there.”
Nate: Delete that, yes.
Lauren: Which that is not a possibility right now. If there’s a customer out there that hates your product, they can say, “Don’t buy. This is terrible,” during your live. But when you’re using it a lot, you’re going to have the ability soon to be able to go in and block those comments before they go in.
Nate: Yes. I think moderation is a good idea, I like transparency. Tell a person a negative comment as long as it’s not just a “I hate you. You’re stupid” kind of comment, they legitimately have an issue. I like moderation for those kind of things like transparency, leave the right comments out there and just respond. But I think this is a good idea for people that use it a lot. I think it’s a great idea for people to really be able to monitor if somebody is trolling something, cussing maybe. If you want to be family friendly and somebody starts going off, and people go crazy and don’t really pay attention to what they’re posting, you may want to remove that. It could just be more of a language kind of thing more than anything else.
Lauren: Exactly. Well, Facebook is rewarding, I guess, people that are using live, they love live. They’re rewarding people that have been using it in the past, which is pretty cool. That is it for that article. The next one that we have is actually through Ad Spresso, through HootSuite which is on their blog. It talks about the Beginner’s Guide to YouTube Marketing. The first thing that says, we’ve been talking about Facebook, we always talk about Facebook, and everyone talks about Facebook. Facebook is definitely where you need to be marketing.
And they say, “Actually, the best place for you to be marketing is through YouTube. That is the one place that can really help your business grow.” Nate and I were talking about the article just a little bit before we started and I said, “You know, it really helps.” Yes, if you are active on Facebook, it could help your SEO, but not to the extent that it does if you’re using YouTube. Because, of course, Google owns YouTube.
If you talk a little bit about this, this is a really long article. We’re going to summarize this up in a blog for you all and share it through our email this week and also on our website. But if you talk a little bit about what you’ve seen through YouTube marketing and some of the great aspects of why people should use YouTube.
Nate: Well, you mentioned a good thing. We’re going to give a shameless plug. If you do not get our emails already, just go to our website and you can find the newsletter sign up right at the bottom. You’ll find pop-ups and things like that to sign up. We really try to share good resourceful content. We’re not going to spam you or anything like that. We will be sharing our blog post for this week out, talking a little bit more about this.
There’s two reasons why YouTube is useful, and it’s actually two different intents on your marketing. Facebook is good if you want to interrupt somebody. You can target the right person, you can get to the person that you’re looking for but you got to interrupt them. People go into Facebook because they want to see what grandma’s doing, what the football team is doing, or what political craps are doing, all that kind of stuff. And they’re “Well, this is an interesting ad.” You interrupt them, it gets their attention, and then they might be interested in that. You have to be interrupter marketer on Facebook.
YouTube is different story; people don’t typically just go browsing YouTube like they do Facebook. They don’t just bring it up and say, “Let me just see what’s on YouTube.” You usually go searching for something. Same thing within a search engine. You go to do search engines to find something. But the great thing about YouTube, being owned by Google, most of the time, if there is a video that’s even remotely related to the search, they’re going to show it in the search results.
I’ll give you a very good example, some of our Breakfast with Blue, we talked about our website redesign planning kit. We talked about it on the videos, as I said, we take these and we push them out on YouTube. If you do search for Blue outlets web design remarketing, the YouTube videos actually popped out right underneath the URL of the page itself. It’s very interesting how the YouTube videos will appear within search results. I know of a couple of marketers that have built their business and a lot of other businesses just on YouTube marketing.
Because at the end of the day, we like video, it’s proven that we like video, and Google knows you like a video. If they can show you a video that matches your search, they want to give that to you because you’re more likely, as a user, to watch a video. Now, me personally, I’d rather read an article. I can read and summarize faster than I can watch a video, but most users will actually just hold their phone and watch the video. That’s why YouTube is the number two search engine right behind the wonderful Google. So people are using it.
There’s a lot of reasons to go into this, it’s why this whole Beginner’s Guide to YouTube Marketing is pretty lengthy. There’s a lot more background of how to do it and everything else. But the real gist that I want to get across today is, consider YouTube marketing, consider building your own channel and putting a lot of videos out there because it helps your search engine optimization.
Google finds you and says, “This guys are putting content out here” that helps their platform because you’re helping their platform by providing content. “It’s related to the search, so let’s put it up there.” And people like to watch videos, so it helps in so many different ways. So there really is a big difference in with Facebook with interrupting with YouTube, were there when somebody searches. And when they’re searches, they’re looking for the information you’re putting out there versus hoping that the ad you built will interrupt them enough for them to take action.
Lauren: Something that I found interesting as I was looking through the article is the statistics that come from YouTube. As we know, a lot of teenagers and kids and that’s where Justin Bieber came from, and you think YouTube is really younger generation, but the statistics don’t show that. So there’s over a billion views every single day on YouTube which is a lot, one billion views every single day.
And between eight out of 10 people between the ages of 18 to 49 watch YouTube at least once per month. So that’s a big demographic to get through. And it also says that 49% are between the ages of 25 to 44, which shocked me that it is a older viewership that are finding things on YouTube versus– you’re younger I know, we have kids that watch the surprise egg video and all those kinds of things. So I thought that YouTube is a lot of younger people that are going there and then maybe be the ones that are going there directly looking for those videos. But the viewership is actually quite older on demographics.
Nate: If you talked with anybody saying, “Yes, I can do that just watching YouTube video and I can do it now. I can replace my garbage disposal because I watch YouTube video.” I’ve watched many of them and to be able to do it, and I’ll tell you things that I’ve done before YouTube videos or how to do it and things I’ve done after YouTube videos, it turned out a lot better after I got a video that I could watch.
People are searching for YouTube for content. This is a very good example, you start to set up a YouTube channel and you’re like, “Okay, I’ve got to put together a feature video, how do I do that?” You can find out how to do that on YouTube, that YouTube they will show you how to set up the channel, how to set up a profile, how to create a playlist all those kinds of things.
First thing that you want to set up, a Facebook ad, there’s a YouTube video for that. But people are finding that content and seeking that content out. And then without going way to far and too deep into this, because I don’t– I’m sure we’re taking plenty of your time today, the biggest thing is it sets you up as a knowledge expert, it sets you up as somebody that is knowledgeable, somebody that I should probably refer to later that might have more videos that I need to take a look at.
So it really positions you as a credible person, not only for your website, for search engine optimization for purposes, but for prospects, you’re now a credible person. If you show me how to do the complete YouTube channel setup and everything else, and I go, “I may need some help with that,” this is the person they’re going to, it’s who’s created all of those videos because they must be an expert, even if they’re not, just to pretend.
Lauren: And they’ve taken the time to show you.
Nate: Exactly, they’re giving you some content.
Lauren: So again, this article’s quite long so we’re just going to touch– we’ve just touched on a little bit today that YouTube is very important for your social media strategy. We will have that up on our website, we’ll have it up on our blog by Thursday. So you can go to blueatlasmarketing.com to find that on our blog, you can also signup for our newsletter which that will go out in as well.
I think that’s it for today, lots of really good social media content today. So I hope you all learned quite a bit, if you have any questions feel free to email us at firstname.lastname@example.org or comment directly underneath those posts and we’ll get back to you as soon as possible.
Nate: Make sure that you subscribe to both our YouTube channel and our Facebook channel so that you get notifications when we’re live and we’re sharing great content, good information for you. Like I said, [look for our blogs and everything else?]
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