dedicated team to manage the entire marketing process

The Need for a Lead Conversion System

B2B Marketing Services that Help With Common Pains in Sales and Marketing

In today’s dynamic B2B landscape, old strategies often fail. Niche experts operate in a silo and leave gaps in your tactics and overall strategy. Most B2B businesses face the same issues:

  • Lost Leads: It’s not just about capturing attention, but also sustaining it. Don’t let potential clients slip away, including up to 70% of leads from your existing efforts.
  • Wasted Resources: Allocate efforts where they matter. Streamline and automate lead nurturing and follow-up.
  • Disjointed Results: Inconsistent handling of leads contributes to wasted marketing budgets, lower sales, and lack of predictable growth.
  • Costly Manual Follow-Up: Put your sales team to work where it matters: closing business. Use a lead process that generates and nurtures leads, so your sales team spending their time generating revenue.
  • Diminished Long-Term Value: Build enduring relationships that start with lead conversion. Start converting customers into advocates who create long-term value and exponential growth for your business.

The Full Spectrum of Sales & Marketing – A Systematic Approach Through All Phases

Every phase in the customer journey holds unique challenges and opportunities, but each phase must be connected to the next and guide a prospect through to customer and then to advocate.

Most sales and marketing strategies or tactics focus on only 1-2 phases and disconnect from the rest, leaving you to figure out how to keep the process going.

We’ve built a series of B2B marketing services that are optimized for each connected step:

  • Phase 1 – Attraction

    Generate qualified traffic to your website.

  • Phase 2 – Lead Generation

    Create actual leads from your traffic.

  • Phase 3 – Lead Nurturing

    Automated follow-up at all levels of interest.

  • Phase 4 – Lead Conversion

    Converting the lead to business.

  • Phase 5 – Onboarding & Upselling

    Continued marketing and nurturing throughout the buying process.

  • Phase 6 – Retention & Advocacy

    Increase revenue per client and longer life-time value.

Automated Lead Catalyst Platform

The B2B Marketing Solution to Creating Consistent and Expansive Growth for Your Business

B2B Marketing Services

Lead Generation: Turn Traffic Into Quality Leads

At the heart of our B2B marketing services and catalyst platform is a lead-generation component that turns traffic (online and offline) into leads, automatically. We utilize custom content and assets tailored to the needs of your prospects at all levels of the buying cycle to help them get into your lead conversion system.

Our professional B2B lead generation component helps:

  • Identify and Create Lead-Generating Assets and Content: We work together with your existing sales process to identify content prospects are looking for at all levels of the buying process
  • Build An Automated Platform to Generate: Utilizing your digital properties, we implement interfaces that convert traffic to a lead and automatically insert them into your Nurturing and Conversion Process
  • Leverage Traffic Into Leads: With the right components in place, convert more traffic and generate more leads from your existing attraction marketing efforts (tradeshows, digital marketing, outbound sales, etc.)
B2B Marketing Services - Lead Generation
B2B Marketing Services - Lead Nurturing

Lead Nurturing:
Keep Leads Interested and Converting

5-15% of leads are ready to buy now, and sales is interested in working leads that are closing now. We implement an automated process and technology to nurture the other 85-95% of leads you have already paid to generate.

Our B2B lead nurturing component helps with:

  • Personalized Lead Engagement: We tailor communication to resonate with leads, leveraging data-driven insights to deliver relevant content that engages and moves them further along the sales funnel.
  • Strategic Follow-ups: Each interaction is an opportunity. Our systematic follow-ups are designed to keep leads warm, using targeted messaging that addresses their unique needs and pain points.
  • Analytics-Driven Refinement: By analyzing lead behavior, we continuously refine our tactics, ensuring that our nurturing efforts are both effective and efficient.
  • Conversion Readiness: We nurture leads not just to keep them engaged, but to prime them for conversion. By understanding and anticipating the lead’s journey, we ensure they are always a step away from becoming valued customers, with clear pathways and compelling calls-to-action that encourage a seamless transition to sales.

Lead Conversion:
Turning Leads Into Revenue

The whole platform and process focuses on converting your leads into customers. We utilize strategic tools and technology to ensure your sales team is delivered a lead with the highest potential to become a customer.

Key aspects of our Lead Conversion component include:

  • Optimized Engagement for Closing: We focus lead nurturing and interactions throughout the funnel on converting the lead to a customer.
  • Performance Analytics: By continuously monitoring and analyzing lead behavior and conversion rates, we fine-tune your processes, ensuring that we capitalize on every opportunity to turn leads into revenue.
  • Seamless Conversion Pathways: Our strategies create clear and compelling pathways for leads to follow, removing barriers to conversion with intuitive navigation and persuasive call-to-actions that guide leads towards making a purchase decision.
  • Sales Alignment: Our marketing and sales efforts are closely aligned, ensuring that leads are efficiently handed off to sales teams at the peak of their interest, significantly increasing the chances of conversion.
establishing key performance metrics

Blue Atlas’s Elevate & Expand System isn’t just an investment in a strategy; it instills a culture of continuous growth and dynamism.

Elevate & Expand: The Competitive Edge You’ve Sought

Why choose our system? Because you want to escape the disjointed, hap-hazard approach to marketing that is plaguing your growth.

Get started today and experience:

  • More Than ROI – Lasting Impact
  • Optimized Operational Efficiency
  • Maximized Marketing Budgets
  • Creating Advocates, Not Just Customers
  • Reliable, Consistent System
  • Scalable, Predictable Success

Begin Your Transformation

Why Blue Atlas Marketing?

Blue Atlas Marketing is more than just a consulting firm. We’re your strategic partner, ready to elevate and expand your business. Here’s why businesses choose us:

Experienced Team

Our team of marketing professionals has decades of combined experience in various industries, which means we understand the unique challenges and opportunities that your business faces.

Holistic Approach

We believe in a comprehensive, end-to-end marketing strategy that covers all six phases of marketing, ensuring nothing is overlooked and every opportunity is utilized.

Continuous Support

Our support doesn’t end with the delivery of a marketing strategy. We provide continuous, ongoing consulting to ensure the successful execution and optimization of your marketing efforts.

Customized Strategies

No two businesses are the same, and neither are our strategies. We customize our approach based on your unique business goals, industry, and target audience.


We measure our success by your success. We focus on key performance indicators that align with your business objectives and strive for continuous improvement.


Most frequent questions and answers

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