A Comprehensive Approach to Marketing

At Blue Atlas Marketing, we believe in a holistic approach to marketing. We use a six-phase marketing model to ensure that every aspect of your marketing strategy is accounted for, from initial attraction to long-term customer retention and advocacy. Our six phases include:

  • Phase 1 – Attraction

    Drawing in potential customers through targeted strategies.

  • Phase 2 – Lead Generation

    Capturing contact information and initiating a business relationship.

  • Phase 3 – Lead Nurturing

    Developing relationships with potential customers at every stage of the sales funnel.

  • Phase 4 – Lead Conversion

    Turning potential customers into first-time buyers.

  • Phase 5 – Onboarding & Upselling

    Providing new customers with the resources they need to get the most out of your product or service and presenting opportunities for upselling.

  • Phase 6 – Retention & Advocacy

    Fostering loyalty and turning happy customers into advocates for your brand.

Elevate & Expand Marketing Management System

Begin systematic, sustainable growth with Blue Atlas Marketing. Our comprehensive ‘Elevate & Expand Marketing Management System’ serves as a reliable extension to your team, empowering your business with the right mix of marketing expertise, strategic planning, and data-driven insights.

Why Utilize Our Marketing Management System?


Spare yourself the heavy-lifting of complex marketing tasks. We navigate the maze of marketing strategies, ensuring your resources are optimally utilized for maximum impact.


Benefit from our in-depth consultation sessions that unravel your current marketing practices. We identify gaps and construct a robust action plan aligning with your business goals.


Stay ahead of the curve with our on-going oversight. We regularly assess your marketing tactics, track industry trends, and align your activities with the changing landscape.


Leverage our tactical execution and performance management. We develop and implement efficient marketing strategies while continuously monitoring performance based on revenue-driving KPIs.


Enjoy the freedom to focus on what you do best – managing your core operations. Consider us your outsourced CMO, tirelessly working behind the scenes to propel your business forward.

With our Elevate & Expand Marketing Management System, your business’s growth is not just a goal; it becomes an inevitable outcome.

How It Works

  • Step 1: Discovery Session and Immediate Recommendations

    Through a 1-hour discovery session, we look at your high-level business goals, existing marketing activities, and tactics, and we make initial recommendations you can put into action immediately.

  • Step 2: Deep-Dive Foundation Consulting Session

    Dive deeper with our 3-4 hour consulting session, where we dissect your six-phase marketing process. We reveal gaps, establish key performance metrics, and provide a robust marketing action plan with suggested budgets and timelines. It’s all about strategic development to steer your business toward elevated growth and performance.

  • Step 3: Elevate & Expand: Marketing Management System

    With a solid marketing plan and strategy constructed, we engage in the Elevate & Expand program for comprehensive marketing management. We track, monitor, and align tactics with the strategy, track industry trends and opportunities, and hold monthly strategy sessions to review performance reporting and action items. Consider us your outsourced CMO, boosting performance and nurturing leads while you focus on your core operations.

How to get started?

Schedule a call to set up your Discovery Session!

Schedule Your Discovery Session

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Blue Atlas - Recognitions and Awards