Social Media

Build Your Online Presence on Social Media

Social Media Tips to Build Your Online Presence and Boost Your Revenue

Social media marketing can be the key to a whole new world of prospects for your products and services. While it may seem overwhelming, its importance cannot be overstated. It’s so important that 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business. Social media has …

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Day Spa Marketing Ideas to Jump Start Your Business

3 Fresh Day Spa Marketing Ideas to Jump Start Your Business

In the competitive salon and day spa industry, marketing can either make or break your business. That’s why it is so important to have continuous, effective marketing in place. The spa industries fluctuate from season to season and a good marketing strategy can help you make more during the good times and get through the …

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Get More Google My Business Reviews

Google My Business Reviews: A Step-by-Step Guide for 2021

What do you do when you’re looking for a restaurant, a spa or a salon? You type the business name in on Google. Or you just google something like “restaurant near me” or “salon near me”. Google has made consumers completely dependent on it. Whether to go to a salon or to buy something, people …

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Social Ad Budget

When Is It Time To Increase Your Social Media Ad Budget?

Social media ads excel at reaching highly specific target audiences with customized content to immediately guide them into sales funnels…at least, that’s what happens when everything works right! But companies that are still in the early stages of trying these targeted social ads may not be sure when – and where – to increase spending …

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How to Promote Your Event on Social Media

How to Promote Your Event on Social Media

Is your organization planning an upcoming event? That can be a challenging experience, especially with the conditions that 2020 has brought to businesses around the world. But social media isn’t just an extra event-oriented task that your brand has to tackle – it’s a powerful enabler that can make event-planning easier, grow your audience, and produce more buzz. Here’s how you should be using it.

the marketing benefits of outsourcing social media management to an agency

The Marketing Benefits of Outsourcing Social Media Management to an Agency

One comment Blue Atlas Marketing hears from growing businesses is, “We already have a position filled for managing our social media. I’m not sure what working with an outside agency could add.” Many brands may feel this way without fully understanding what a marketing agency does for social media, which is why we’re taking a …

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Top Do’s and Don’ts of Sharing Content on Social Media

Top Do’s and Don’ts of Sharing Content on Social Media

Brands new to an active social media schedule may face a familiar challenge: Finding content to share isn’t always easy! But businesses still have to be careful what they post, because their social media feed is used to make judgment calls by potential buyers. This social media tension can lead to plenty of innovation…as long …

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Google My Business – What It’s Used for and Why It Matters

Google My Business – What It’s Used for and Why It Matters

If you aren’t already well acquainted with Google My Business, it’s time – it’s been time for the past couple of years! Google My Business (GMB) is an advanced form of an online directory, offered by Google and totally free for businesses to use. It’s an easy way to verify your business online, and the …

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Hidden Problems With Your Social Media Strategy

5 Hidden Problems With Your Social Media Strategy

Should businesses invest in social media in 2019? Absolutely – and that goes for all kinds of industries, including even the most straightforward B2B companies. A business with a strong brand identity and an interest in online leads is in an ideal spot for social media marketing. But brands must also create effective social strategies …

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Social Media Advertising Trends

9 Social Media Trends in Advertising That You Need to Know About

What if the biggest advertising game-changer for your company was already here and you didn’t know about it? Social media has transformed the face of advertising as we know it. And the latest social media trends are going to completely change how you advertise your business and brand. Worried that you don’t know which advertising …

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What is Video Marketing

What is Video Marketing? Everything You Need to Know

When it comes to marketing for your business, we aren’t only talking SEO or social media. A whopping 81% of businesses use video marketing for their products and services. Your business can’t afford to miss out. Videos are the best way to get a message across in a simple, easy to consume manner. Is your business …

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Social Media Strategy Optimization

Revamp Your Social Media Strategy With Hootsuite

With more consumers relying on social media for daily shopping decisions, it’s essential for businesses to maximize their presence across different channels. Many Fortune 500 executives spend their time on LinkedIn, while high-level company decision makers read 45% of articles posted there. Outlets like Facebook and Instagram also continue to dominate users’ attention when it …

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marketing your website

Marketing Your Website to Get More Traffic: A Beginner’s Guide

If you’re new to managing a website and driving traffic, then this post is for you. Check out this guide to learn crucial tips for marketing your website. Around a half million new small businesses enter the market each year. Many of those businesses will have websites. If you’re a business owner, it’s likely you want or …

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Digital Advertising

Digital Advertising vs. Traditional Advertising

As a business owner, whenever you pay to market your business, you want to make sure that your money is well spent. Especially if your business is on the smaller end of the spectrum, every single dollar spent on advertising counts. So, with so many options to advertise your business these days, which is the …

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Facebook Advertising Beyond the Boosted Post

Facebook Advertising Beyond the Boosted Post

Here’s why you should do more than just throw money at the boost post button. When Facebook first started rolling out digital advertising options for small businesses, many business owners were excited. They felt that they finally had control over their marketing efforts, and all they had to do was throw some money at their …

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YouTube Marketing

SECRET MARKETING WEAPON: YouTube Marketing!

Anyone trying to market a business has heard about doing YouTube videos somewhere or some time. Typically, the instructions are just “go make YouTube videos!” That leaves the busy business owner or marketing manager with a disgruntled feeling, because it isn’t as easy as just pressing upload on YouTube or recording a video straight into …

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YouTube Marketing and Social Media Updates

BREAKFAST WITH BLUE: Youtube Marketing and other Social Media Updates

Join Nate and Lauren on BREAKFAST WITH BLUE! This week, we talk about Top 10 Factors to make your social media strategy profitable, 5 updates Facebook is testing, and YouTube Marketing! Nate: Hey. Good morning everybody, Breakfast with Blue here, Monday morning. I’m here with Lauren. How are you this morning? Lauren: Good morning, doing …

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Improving Online Presence & Local SEO

3 Top Tips for Improving Online Presence & Local SEO

Can You Be Found Online? When potential customers are looking for you online, can you be found? Is the info correct? Rank better, improve your Local SEO, and get more business with these three tips from Blue Atlas Marketing. Blue Atlas Marketing is a full service marketing firm providing tips, resources, and services to businesses …

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manage your business's online presence

Control Your Online Presence with Online Reputation Management

According to BrightLocal, 91% of consumers regularly read online reviews and 87% of consumers won’t consider a local business with low ratings. Managing your business online is critical in today’s digital age. Not only do you need a mobile-ready website, you need to be found in local searches (SEO) and on searches such as maps, …

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