Social media marketing can be the key to a whole new world of prospects for your products and services. While it may seem overwhelming, its importance cannot be overstated. It’s so important that 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business. Social media has …
Social Media Tips to Build Your Online Presence and Boost Your Revenue Read More »
In the competitive salon and day spa industry, marketing can either make or break your business. That’s why it is so important to have continuous, effective marketing in place. The spa industries fluctuate from season to season and a good marketing strategy can help you make more during the good times and get through the …
3 Fresh Day Spa Marketing Ideas to Jump Start Your Business Read More »
What do you do when you’re looking for a restaurant, a spa or a salon? You type the business name in on Google. Or you just google something like “restaurant near me” or “salon near me”. Google has made consumers completely dependent on it. Whether to go to a salon or to buy something, people …
Google My Business Reviews: A Step-by-Step Guide for 2021 Read More »
Social media ads excel at reaching highly specific target audiences with customized content to immediately guide them into sales funnels…at least, that’s what happens when everything works right! But companies that are still in the early stages of trying these targeted social ads may not be sure when – and where – to increase spending …
When Is It Time To Increase Your Social Media Ad Budget? Read More »
Is your organization planning an upcoming event? That can be a challenging experience, especially with the conditions that 2020 has brought to businesses around the world. But social media isn’t just an extra event-oriented task that your brand has to tackle – it’s a powerful enabler that can make event-planning easier, grow your audience, and produce more buzz. Here’s how you should be using it.
It’s common to think of social media as an outward-facing tool, a way to engage leads and customers. But brands should also think of social media as an inner tool that can really help a workplace to function and even improve performance. It just takes knowing what tools to use and how to use them.
One comment Blue Atlas Marketing hears from growing businesses is, “We already have a position filled for managing our social media. I’m not sure what working with an outside agency could add.” Many brands may feel this way without fully understanding what a marketing agency does for social media, which is why we’re taking a …
The Marketing Benefits of Outsourcing Social Media Management to an Agency Read More »
Brands new to an active social media schedule may face a familiar challenge: Finding content to share isn’t always easy! But businesses still have to be careful what they post, because their social media feed is used to make judgment calls by potential buyers. This social media tension can lead to plenty of innovation…as long …
Top Do’s and Don’ts of Sharing Content on Social Media Read More »
If you aren’t already well acquainted with Google My Business, it’s time – it’s been time for the past couple of years! Google My Business (GMB) is an advanced form of an online directory, offered by Google and totally free for businesses to use. It’s an easy way to verify your business online, and the …
Google My Business – What It’s Used for and Why It Matters Read More »
Should businesses invest in social media in 2019? Absolutely – and that goes for all kinds of industries, including even the most straightforward B2B companies. A business with a strong brand identity and an interest in online leads is in an ideal spot for social media marketing. But brands must also create effective social strategies …
5 Hidden Problems With Your Social Media Strategy Read More »
What if the biggest advertising game-changer for your company was already here and you didn’t know about it? Social media has transformed the face of advertising as we know it. And the latest social media trends are going to completely change how you advertise your business and brand. Worried that you don’t know which advertising …
9 Social Media Trends in Advertising That You Need to Know About Read More »
When it comes to marketing for your business, we aren’t only talking SEO or social media. A whopping 81% of businesses use video marketing for their products and services. Your business can’t afford to miss out. Videos are the best way to get a message across in a simple, easy to consume manner. Is your business …
What is Video Marketing? Everything You Need to Know Read More »
With more consumers relying on social media for daily shopping decisions, it’s essential for businesses to maximize their presence across different channels. Many Fortune 500 executives spend their time on LinkedIn, while high-level company decision makers read 45% of articles posted there. Outlets like Facebook and Instagram also continue to dominate users’ attention when it …
Revamp Your Social Media Strategy With Hootsuite Read More »
If you’re new to managing a website and driving traffic, then this post is for you. Check out this guide to learn crucial tips for marketing your website. Around a half million new small businesses enter the market each year. Many of those businesses will have websites. If you’re a business owner, it’s likely you want or …
Marketing Your Website to Get More Traffic: A Beginner’s Guide Read More »
As a business owner, whenever you pay to market your business, you want to make sure that your money is well spent. Especially if your business is on the smaller end of the spectrum, every single dollar spent on advertising counts. So, with so many options to advertise your business these days, which is the …
Here’s why you should do more than just throw money at the boost post button. When Facebook first started rolling out digital advertising options for small businesses, many business owners were excited. They felt that they finally had control over their marketing efforts, and all they had to do was throw some money at their …
Anyone trying to market a business has heard about doing YouTube videos somewhere or some time. Typically, the instructions are just “go make YouTube videos!” That leaves the busy business owner or marketing manager with a disgruntled feeling, because it isn’t as easy as just pressing upload on YouTube or recording a video straight into …
Join Nate and Lauren on BREAKFAST WITH BLUE! This week, we talk about Top 10 Factors to make your social media strategy profitable, 5 updates Facebook is testing, and YouTube Marketing! Nate: Hey. Good morning everybody, Breakfast with Blue here, Monday morning. I’m here with Lauren. How are you this morning? Lauren: Good morning, doing …
BREAKFAST WITH BLUE: Youtube Marketing and other Social Media Updates Read More »
Can You Be Found Online? When potential customers are looking for you online, can you be found? Is the info correct? Rank better, improve your Local SEO, and get more business with these three tips from Blue Atlas Marketing. Blue Atlas Marketing is a full service marketing firm providing tips, resources, and services to businesses …
3 Top Tips for Improving Online Presence & Local SEO Read More »
According to BrightLocal, 91% of consumers regularly read online reviews and 87% of consumers won’t consider a local business with low ratings. Managing your business online is critical in today’s digital age. Not only do you need a mobile-ready website, you need to be found in local searches (SEO) and on searches such as maps, …
Control Your Online Presence with Online Reputation Management Read More »
