Business

Brand Inconsistencies On Your Website

7 Warnings of Brand Inconsistencies on Your Website

Brand inconsistencies on your website can make the experience confusing or painful for new visitors – but it’s not always clear when there’s an underlying problem. Let’s look at a few common red flags that indicate inconsistency on a brand’s website, and why it should be fixed. 1. You’re Using Different Logos Across Your Website …

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Know Your Target Audience and Create Your Buyer Persona

Buyer Persona and Customer Avatars: Who is Your Website Marketing To?

It is incredibly important to develop buyer personas to make sure your website and marketing efforts are targeting the right people. Let’s dive into buyer personas, customer avatars, and the strategy of creating a character to better understand just how your target audience is behaving – and what changes may be a good idea for your site. We’re going to begin with the basics.

7 Must Haves for Effective Local SEO

The Top 7 Must-Haves for Effective Local SEO

Local SEO gets frequent attention because it’s frequently effective! Throughout the 2010s, we saw growing focus on location-based services and location-based searching. Now in the 2020s, local SEO is a key part of everything from business profiles to social media, and incredibly important for developing an online presence.

Spa Marketing Tactics in 2021

18 Rejuvenating Spa Marketing Tactics for Your Salon in 2021

We hear a lot about marketing tactics like email marketing, social media marketing, content marketing, etc., but there are other small little tactics that make a huge difference in rejuvenating your marketing efforts! From selling gift cards to offering spa swag bags at group outings. The options ultimately seem endless! Today we want to go …

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How Group Bookings Can Help Increase Your Bottom Line

How Group Bookings Can Help Increase Your Bottom Line

I’m Nate from Blue Atlas Marketing, and we’re talking to all of the day spas and salons today, and you probably already offer group bookings and special group packages. If you don’t, we’re talking to you today, but even if you do offer it, I really want you to consider how you execute and advertise …

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Virtual Conference Assets

The Must-Have Assets To Make Your Virtual Conference Successful

Switching to a virtual conference requires a new way of thinking for brands that don’t have a lot of experience with digital events yet. One of the frequent questions is: “All right, we’re using a virtual conference to meet with clients, employees, and leads this year – but what sort of content should we be …

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Online Citations – Tackling Your N.A.P.

Online Citations – Tackling Your NAP

Citations sound like something most of us left back in the education world, but they have a very important definition role to play in professional online marketing, and if your brand isn’t using citations then it really should be! The key is understanding what a citation is, and how it benefits your local SEO – …

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The Top Indicators that Your Web Content Needs a Rework

It’s tempting to breathe a sigh of relief when your website goes live. Maybe just a few bug fixes and some product page updates, but otherwise you don’t have worry about it, right? Not exactly. A website is an ongoing project – just look at how important mobile updates have become – and this is …

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9 Benefits of Video Marketing That Your Business Can’t Ignore

You’ve seen countless video marketing campaigns, but do you employ them yourself? If you don’t, you’re really missing out. Videos are powerful in this day and age, especially for marketing. Whether people see a marketing video while scrolling through social media, or watch one as an ad on Youtube, they’re like to remember the video’s content. …

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Using Personality Assessments to Optimize the Hiring Process

The vetting process at elite companies like Apple, Facebook and KPMG is notorious for weird, slightly uncomfortable personal questions and quirky riddles with no direct answer. These assessments are an important part of the hiring process. Really, everyone applying to jobs at top companies have the technical skills. But personality assessments test the disposition and …

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How Does a Campaign URL Builder Help Build New Business?

Think of marketing and data analytics like being fit for glasses. When you first sit down in the chair, everything is pretty fuzzy. Then the optometrist swings that big phoropter and asks you to look through it. Before long, he is flipping lenses and asking you if you can “see better at one, or two? …

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Make Your Blog More Friendly to the Search Engines

SEO HOW-TO: 5 Tips to Make Your Blog More Friendly to the Search Engines

Transcribed content from video. It’s time for the weekly How to SEO series this week. We’re talking about your blog and we’re talking about five tips to make your blog more friendly to the search engines. Most people are blogging nowadays, most people are putting together articles, content, things like that. If you’re doing search …

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5-tips-to-dominate-the-competition-with-local-sem-and-seo

5 Tips to Dominate the Competition with Local Search Engine Marketing and Optimization

Unleash the power of Google and watch your site climb to the top with local search engine marketing and optimization. In this series, we’ve discussed how to implement, track, and manage SEO. Now it’s time to put everything together to soar above the competition. Is Your Search Engine Ranking Lower Than Your Competitors? You’re a …

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seo-checklist-for-website-optimization

Your SEO Checklist for Website Optimization

Search engine optimization (SEO) is your key to unlocking digital success. Run through our SEO checklist and properly optimize your website with creative content, keywords, and so much more! Most people with websites don’t have a clue what to do with SEO best practices. Some of them don’t even know what it is. That’s okay. …

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5-technical-seo-principles-to-rank-your-site

5 Technical SEO Principles That Help Your Site Rank

Now that you know the SEO basics, it’s time to learn some SEO principles. Put your plan into action with these tips and tricks that can help your website reach the #1 spot on Google. You can have the greatest content marketing strategy in place, but without using the right SEO principles, nobody is going to see …

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seo-for-dummies

SEO for Dummies: Your Complete Guide to Search Engine Optimization

Feeling out of your depth? Our SEO for Dummies guide introduces businesses to the in’s and outs of search engine optimization (SEO) and provides best practices, tips and tricks you can use now, and how to plan the best strategy for your industry. If you’re a new business owner or you’re creating a new website …

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website on computer

Keep it Tidy: Clean Websites are Safe Websites

By keeping your website free of junk and outdated plugins, you increase its security. Clean websites are less likely to harbor unwanted malware and viruses. Here’s what you need to do to ensure your website is always updated and performing at its best. Did you know, clean websites are less likely to harbor dangerous malware …

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web-security-ssl-certificate

How to Create a Secure Website and Fend Off Cyber-Attacks

Your customers rely on you to keep their sensitive information safe. What’s more, anti-virus apps won’t allow new customers to enter your site. Website security is vital if you want your business to survive and thrive. Learn how to create a secure website and fend off cyber-attacks. How secure is your website? If you answered, …

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web hosting diagram

Keeping Your Website Safe – The Elements of Secure Website Hosting

How safe is your website from intruders. You wouldn’t leave your home at risk would you? Find out how secure website hosting, passwords, storing logins, where you access your site, and more, can help to keep your website safe. Website hackers have been the worst enemy in the cyberspace. Their criminal activities usually include minor …

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