Business

The Top Indicators that Your Web Content Needs a Rework

It’s tempting to breathe a sigh of relief when your website goes live. Maybe just a few bug fixes and some product page updates, but otherwise you don’t have worry about it, right? Not exactly. A website is an ongoing project – just look at how important mobile updates have become – and this is […]

The Top Indicators that Your Web Content Needs a Rework Read More »

It’s tempting to breathe a sigh of relief when your website goes live. Maybe just a few bug fixes and some product page updates, but otherwise you don’t have worry about it, right? Not exactly. A website is an ongoing project – just look at how important mobile updates have become – and this is

5 Key Strategies On How To Do Local Link Building

In this post, we’ll highlight five easy and effective ways to do local link building for your website (as well as why your website needs a link-building boost in general). When we talk about SEO, it is a constantly changing process – the usability of the site and how people are using your site is

5 Key Strategies On How To Do Local Link Building Read More »

In this post, we’ll highlight five easy and effective ways to do local link building for your website (as well as why your website needs a link-building boost in general). When we talk about SEO, it is a constantly changing process – the usability of the site and how people are using your site is

Using Personality Assessments to Optimize the Hiring Process

The vetting process at elite companies like Apple, Facebook, and KPMG is notorious for weird, slightly uncomfortable personal questions and quirky riddles with no direct answer. These assessments are an important part of the hiring process. Everyone applying for jobs at top companies has technical skills. However, personality assessments test the applicant’s disposition and thought

Using Personality Assessments to Optimize the Hiring Process Read More »

The vetting process at elite companies like Apple, Facebook, and KPMG is notorious for weird, slightly uncomfortable personal questions and quirky riddles with no direct answer. These assessments are an important part of the hiring process. Everyone applying for jobs at top companies has technical skills. However, personality assessments test the applicant’s disposition and thought

How Does a Campaign URL Builder Help Build New Business?

Think of marketing and data analytics like being fit for glasses. When you first sit down in the chair, everything is pretty fuzzy. Then the optometrist swings that big phoropter and asks you to look through it. Before long, he flips lenses and asks if you can “see better at one or two. Two or

How Does a Campaign URL Builder Help Build New Business? Read More »

Think of marketing and data analytics like being fit for glasses. When you first sit down in the chair, everything is pretty fuzzy. Then the optometrist swings that big phoropter and asks you to look through it. Before long, he flips lenses and asks if you can “see better at one or two. Two or

Make Your Blog More Friendly to the Search Engines

SEO HOW-TO: 5 Tips to Make Your Blog More Friendly to the Search Engines

Transcribed content from video. It’s time for the weekly How to SEO series this week. We’re talking about your blog and we’re talking about five tips to make your blog more friendly to the search engines. Most people are blogging nowadays, most people are putting together articles, content, things like that. If you’re doing search

SEO HOW-TO: 5 Tips to Make Your Blog More Friendly to the Search Engines Read More »

Transcribed content from video. It’s time for the weekly How to SEO series this week. We’re talking about your blog and we’re talking about five tips to make your blog more friendly to the search engines. Most people are blogging nowadays, most people are putting together articles, content, things like that. If you’re doing search

seo-checklist-for-website-optimization

Your SEO Checklist for Website Optimization

Search engine optimization (SEO) is your key to unlocking digital success. Run through our SEO checklist and properly optimize your website with creative content, keywords, and so much more! Most people with websites don’t have a clue what to do with SEO best practices. Some of them don’t even know what it is. That’s okay.

Your SEO Checklist for Website Optimization Read More »

Search engine optimization (SEO) is your key to unlocking digital success. Run through our SEO checklist and properly optimize your website with creative content, keywords, and so much more! Most people with websites don’t have a clue what to do with SEO best practices. Some of them don’t even know what it is. That’s okay.

website on computer

Boost Your Online Presence with Clean Websites

You increase your security by keeping your website free of junk and outdated plugins. Clean websites are less likely to harbor unwanted malware and viruses. Here’s what you must do to ensure your website is always updated and performing at its best. Did you know, clean websites are less likely to harbor dangerous malware and

Boost Your Online Presence with Clean Websites Read More »

You increase your security by keeping your website free of junk and outdated plugins. Clean websites are less likely to harbor unwanted malware and viruses. Here’s what you must do to ensure your website is always updated and performing at its best. Did you know, clean websites are less likely to harbor dangerous malware and

web hosting diagram

Tips on How To Make Your Website Secure

How safe is your website from intruders? You wouldn’t leave your home at risk, would you? Find out how to make a website secure. Website hackers have been the worst enemy in cyberspace. Their criminal activities usually include minor theft and cyberspace mugging. However, they also extend to organized crime syndicates and state-sponsored terrorism. According

Tips on How To Make Your Website Secure Read More »

How safe is your website from intruders? You wouldn’t leave your home at risk, would you? Find out how to make a website secure. Website hackers have been the worst enemy in cyberspace. Their criminal activities usually include minor theft and cyberspace mugging. However, they also extend to organized crime syndicates and state-sponsored terrorism. According

web maintenance

Website Maintenance: Your Website is Just Like Your House

Just like your home, your website needs ongoing maintenance to remain functional and secure. Find out more about how website maintenance, hosting, backup and monitoring can keep your data safe, just like an alarm system keeps a house safe. Owning a website is a lot like owning a home, you want to keep it tidy.

Website Maintenance: Your Website is Just Like Your House Read More »

Just like your home, your website needs ongoing maintenance to remain functional and secure. Find out more about how website maintenance, hosting, backup and monitoring can keep your data safe, just like an alarm system keeps a house safe. Owning a website is a lot like owning a home, you want to keep it tidy.

How to Close a Sale

How to Close a Sale With a Tough Customer

Some customers are harder to convince than others. To increase your revenue, you need to have the right closing strategy. Here is an article on how to close a sale when you’re dealing with a tough customer. When you work in sales, you’re going to encounter tough prospects. They’ll require more time and patience than

How to Close a Sale With a Tough Customer Read More »

Some customers are harder to convince than others. To increase your revenue, you need to have the right closing strategy. Here is an article on how to close a sale when you’re dealing with a tough customer. When you work in sales, you’re going to encounter tough prospects. They’ll require more time and patience than

lead generation strategies

How to Create Successful Lead Generation Strategies

Do you need help getting more people leads? If so, check out this guide (and 10 tips for funnel leads) on how to create successful lead generation strategies that will help your company thrive. A whopping 63% of marketers claim that generating traffic and leads is their top challenge nowadays. Proper lead generation strategies are what all

How to Create Successful Lead Generation Strategies Read More »

Do you need help getting more people leads? If so, check out this guide (and 10 tips for funnel leads) on how to create successful lead generation strategies that will help your company thrive. A whopping 63% of marketers claim that generating traffic and leads is their top challenge nowadays. Proper lead generation strategies are what all

top of the funnel leads

10 Tips for Generating Top of the Funnel Leads

Every business in the world aims to fill the top of its sales funnel with qualified leads in one way or another. Here are 10 tips to help you generate top of the funnel leads that will convert into customers. You’ve heard it before, but it bears repeating. The competition for consumers’ attention is fiercer

10 Tips for Generating Top of the Funnel Leads Read More »

Every business in the world aims to fill the top of its sales funnel with qualified leads in one way or another. Here are 10 tips to help you generate top of the funnel leads that will convert into customers. You’ve heard it before, but it bears repeating. The competition for consumers’ attention is fiercer

customer journey

The Three Stages of the Buyer’s Journey- A Comprehensive Guide

There are three very important lifecycle stages to the buyer’s journey. Here is a comprehensive guide that will help you make more sales in the future. How do you know when a customer is ready to buy your stuff? Believe it or not, there’s a concrete answer. It’s the reason marketers designed the buyer’s journey.

The Three Stages of the Buyer’s Journey- A Comprehensive Guide Read More »

There are three very important lifecycle stages to the buyer’s journey. Here is a comprehensive guide that will help you make more sales in the future. How do you know when a customer is ready to buy your stuff? Believe it or not, there’s a concrete answer. It’s the reason marketers designed the buyer’s journey.

Digital Advertising

Digital and Traditional Advertising: What’s the Difference?

As a business owner, whenever you pay to market your business, you want to make sure that your money is well spent. Especially if your business is on the smaller end of the spectrum, every single dollar spent on advertising counts. So, with so many options to advertise your business these days, which is the

Digital and Traditional Advertising: What’s the Difference? Read More »

As a business owner, whenever you pay to market your business, you want to make sure that your money is well spent. Especially if your business is on the smaller end of the spectrum, every single dollar spent on advertising counts. So, with so many options to advertise your business these days, which is the

Improving Online Presence & Local SEO

3 Top Tips for Improving Online Presence & Local SEO

Can You Be Found Online? When potential customers are looking for you online, can you be found? Is the info correct? Rank better, improve your Local SEO, and get more business with these three tips from Blue Atlas Marketing. Blue Atlas Marketing is a full-service marketing firm providing tips, resources, and services to businesses who

3 Top Tips for Improving Online Presence & Local SEO Read More »

Can You Be Found Online? When potential customers are looking for you online, can you be found? Is the info correct? Rank better, improve your Local SEO, and get more business with these three tips from Blue Atlas Marketing. Blue Atlas Marketing is a full-service marketing firm providing tips, resources, and services to businesses who

manage your business's online presence

Control Your Online Presence with Online Reputation Management

According to BrightLocal, 91% of consumers regularly read online reviews and 87% of consumers won’t consider a local business with low ratings. Managing your business online is critical in today’s digital age. Not only do you need a mobile-ready website, you need to be found in local searches (SEO) and on searches such as maps,

Control Your Online Presence with Online Reputation Management Read More »

According to BrightLocal, 91% of consumers regularly read online reviews and 87% of consumers won’t consider a local business with low ratings. Managing your business online is critical in today’s digital age. Not only do you need a mobile-ready website, you need to be found in local searches (SEO) and on searches such as maps,

5 Reasons Why Your Business Needs A Mobile App

With the ever-increasing ownership of smartphones, not having a mobile presence is a great disadvantage in today’s business world. However, deciding between a mobile website and mobile applications has benefits and depends on your goals. Most businesses should have both. If you don’t already have a mobile presence, you probably want to begin with a

5 Reasons Why Your Business Needs A Mobile App Read More »

With the ever-increasing ownership of smartphones, not having a mobile presence is a great disadvantage in today’s business world. However, deciding between a mobile website and mobile applications has benefits and depends on your goals. Most businesses should have both. If you don’t already have a mobile presence, you probably want to begin with a