ROI is one of the easiest indicators to run for marketing efforts, making it a handy go-to when measuring results: Simply divide net profit (derived from sales minus investment) by total investment (the current budget) and multiply by 100 to get a percentage. But here’s where the challenge creeps in: If ROI isn’t what you’d […]
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Digital Marketing vs Traditional Marketing (10/30/2019)From Blue Atlas: Digital Marketing Agency TRANSCRIPT Today we’re talking about digital marketing versus traditional advertising. I feel like this was a great topic to bring up because it’s actually one of our most trafficked blogs on our website. When looking at the difference of the two, people tend to
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Content marketing has never been so important for the hospitality industry. Online competition continues to grow, target audiences are doing more research than ever, and client demands remain high. Remember, today’s leads aren’t just looking at the big sites to make a quick travel decision. They’re looking at Instagram, TripAdvisor, and Google reviews to make
8 Types of Marketing Content Hotels Need to Succeed in 2019 Read More »
Your bar scene or bar culture Is how people think about your bar, what they experience there, and how that combines in their minds to create a simple, effective label for what your bar is. It’s how they describe your bar to friends who have never seen it. It’s what people want when they head
Defining Your Bar Scene: A Guide to Understanding and Using Your Unique Bar Culture Read More »
It’s official: Popeye’s has now sold out of their famous chicken sandwich a month early, after a massive event that spawned memes, news anchor debates, widespread social posts about long lines, and Twitter commentary from all sorts of rival restaurants. In short, the perfect dream for a restaurant chain. In the aftermath, a whole lot
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Organic marketing is vital for any marketing plan, even with the proper implementation of paid ads or social media marketing campaigns. There are a lot of moving parts in search engine optimization (SEO), but the basic premise is the same – you want your business to rank higher in Google than your competition. Social media ad campaigns are known as
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Your B2B website design plays a large role in how site visitors respond to your content and call to actions. Brush up on the latest design trends that are appealing to target audiences and driving interest and conversions. We have a question for you: How do you increase your conversion rate by up to 200%? Now,
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Just like any project, building a B2B website requires planning before you even consider mocking up a design. Make sure that you take these 5 things into consideration when planning your site’s elements, content, and design so your website can become a successful tool for your company’s marketing strategy. The business-to-business (B2B) community is booming!
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Search engine optimization (SEO) is your key to unlocking digital success. Run through our SEO checklist and properly optimize your website with creative content, keywords, and so much more! Most people with websites don’t have a clue what to do with SEO best practices. Some of them don’t even know what it is. That’s okay.
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You increase your security by keeping your website free of junk and outdated plugins. Clean websites are less likely to harbor unwanted malware and viruses. Here’s what you must do to ensure your website is always updated and performing at its best. Did you know, clean websites are less likely to harbor dangerous malware and
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How safe is your website from intruders? You wouldn’t leave your home at risk, would you? Find out how to make a website secure. Website hackers have been the worst enemy in cyberspace. Their criminal activities usually include minor theft and cyberspace mugging. However, they also extend to organized crime syndicates and state-sponsored terrorism. According
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Just like your home, your website needs ongoing maintenance to remain functional and secure. Find out more about how website maintenance, hosting, backup and monitoring can keep your data safe, just like an alarm system keeps a house safe. Owning a website is a lot like owning a home, you want to keep it tidy.
Website Maintenance: Your Website is Just Like Your House Read More »
Some customers are harder to convince than others. To increase your revenue, you need to have the right closing strategy. Here is an article on how to close a sale when you’re dealing with a tough customer. When you work in sales, you’re going to encounter tough prospects. They’ll require more time and patience than
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Do you need help getting more people leads? If so, check out this guide (and 10 tips for funnel leads) on how to create successful lead generation strategies that will help your company thrive. A whopping 63% of marketers claim that generating traffic and leads is their top challenge nowadays. Proper lead generation strategies are what all
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Every business in the world aims to fill the top of its sales funnel with qualified leads in one way or another. Here are 10 tips to help you generate top of the funnel leads that will convert into customers. You’ve heard it before, but it bears repeating. The competition for consumers’ attention is fiercer
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There are three very important lifecycle stages to the buyer’s journey. Here is a comprehensive guide that will help you make more sales in the future. How do you know when a customer is ready to buy your stuff? Believe it or not, there’s a concrete answer. It’s the reason marketers designed the buyer’s journey.
The Three Stages of the Buyer’s Journey- A Comprehensive Guide Read More »
Hiring a data protection officer is an important process, so make sure you’re prepared. Read on to learn the top seven things to look for before hiring a professional in this field. So you’ve heard all about the GDPR, and the headache it might be complying with it. But, we know that there isn’t another
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If you’re wondering what does GDPR stand for, we share all of the details about the General Data Protection Regulation (GDPR) and why it should matter to you. One thing you might have noticed in the last few weeks is an unusually high number of companies sharing details about their Privacy Policy and Terms and
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As a business owner, whenever you pay to market your business, you want to make sure that your money is well spent. Especially if your business is on the smaller end of the spectrum, every single dollar spent on advertising counts. So, with so many options to advertise your business these days, which is the
Digital and Traditional Advertising: What’s the Difference? Read More »
Nate Stockard: Hey, everybody, happy Friday. I’m out here trying to catch– you’re on a lunch break, I’m on a lunch break, trying one of the spots by the water that we enjoy Outriggers out here in Kemah, Texas. We’re finishing up this week about redesigning your website and planning for it and all of
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