ROI is one of the easiest indicators to run for marketing efforts, making it a handy go-to when measuring results: Simply divide net profit (derived
When businesses set up digital marketing to enable online sales (which can take a significant investment in resources), a common bit of advice they get
Switching to a virtual conference requires a new way of thinking for brands that don’t have a lot of experience with digital events yet. One
Every successful virtual conference also has a plan in place for what happens after the conference is over. The good news is that most of
5 Ways to Gain and Improve Online Reviews Before a customer decides to buy your product or visit your business there are a lot of
You walk into a networking event or marketing meeting, and people are tossing around digital marketing, internet marketing, PPC, SEO, metrics, on and on… You
Referrals hold particular value for venues. A large number of clients will make up their minds based on what they hear from other people that
Content marketing has never been so important for the hospitality industry. Online competition continues to grow, target audiences are doing more research than ever, and
Your bar scene or bar culture Is how people think about your bar, what they experience there, and how that combines in their minds to
It’s official: Popeye’s has now sold out of their famous chicken sandwich a month early, after a massive event that spawned memes, news anchor debates,
Organic marketing is vital for any marketing plan, even with the proper implementation of paid ads or social media marketing campaigns. There are a lot of moving parts in
If you’re new to managing a website and driving traffic, then this post is for you. Check out this guide to learn crucial tips for
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