Marketing

8 Things to Do Right Now to Improve ROI From Digital Marketing_

8 Things to Do Right Now to Improve ROI from Digital Marketing

ROI is one of the easiest indicators to run for marketing efforts, making it a handy go-to when measuring results: Simply divide net profit (derived from sales minus investment) by total investment (the current budget) and multiply by 100 to get a percentage. But here’s where the challenge creeps in: If ROI isn’t what you’d […]

8 Things to Do Right Now to Improve ROI from Digital Marketing Read More »

ROI is one of the easiest indicators to run for marketing efforts, making it a handy go-to when measuring results: Simply divide net profit (derived from sales minus investment) by total investment (the current budget) and multiply by 100 to get a percentage. But here’s where the challenge creeps in: If ROI isn’t what you’d

Digital Marketing vs Traditional Marketing

Digital Marketing vs Traditional Marketing (10/30/2019)From Blue Atlas: Digital Marketing Agency TRANSCRIPT Today we’re talking about digital marketing versus traditional advertising. I feel like this was a great topic to bring up because it’s actually one of our most trafficked blogs on our website. When looking at the difference of the two, people tend to

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Digital Marketing vs Traditional Marketing (10/30/2019)From Blue Atlas: Digital Marketing Agency TRANSCRIPT Today we’re talking about digital marketing versus traditional advertising. I feel like this was a great topic to bring up because it’s actually one of our most trafficked blogs on our website. When looking at the difference of the two, people tend to

8 Types of Marketing Content Hotels Need to Succeed in 2019

Content marketing has never been so important for the hospitality industry. Online competition continues to grow, target audiences are doing more research than ever, and client demands remain high. Remember, today’s leads aren’t just looking at the big sites to make a quick travel decision. They’re looking at Instagram, TripAdvisor, and Google reviews to make

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Content marketing has never been so important for the hospitality industry. Online competition continues to grow, target audiences are doing more research than ever, and client demands remain high. Remember, today’s leads aren’t just looking at the big sites to make a quick travel decision. They’re looking at Instagram, TripAdvisor, and Google reviews to make

Defining Your Bar Scene: A Guide to Understanding and Using Your Unique Bar Culture

Your bar scene or bar culture Is how people think about your bar, what they experience there, and how that combines in their minds to create a simple, effective label for what your bar is. It’s how they describe your bar to friends who have never seen it. It’s what people want when they head

Defining Your Bar Scene: A Guide to Understanding and Using Your Unique Bar Culture Read More »

Your bar scene or bar culture Is how people think about your bar, what they experience there, and how that combines in their minds to create a simple, effective label for what your bar is. It’s how they describe your bar to friends who have never seen it. It’s what people want when they head

Chicken sandwich

9 Tips for Finding Your Restaurant’s “Chicken Sandwich”

It’s official: Popeye’s has now sold out of their famous chicken sandwich a month early, after a massive event that spawned memes, news anchor debates, widespread social posts about long lines, and Twitter commentary from all sorts of rival restaurants. In short, the perfect dream for a restaurant chain. In the aftermath, a whole lot

9 Tips for Finding Your Restaurant’s “Chicken Sandwich” Read More »

It’s official: Popeye’s has now sold out of their famous chicken sandwich a month early, after a massive event that spawned memes, news anchor debates, widespread social posts about long lines, and Twitter commentary from all sorts of rival restaurants. In short, the perfect dream for a restaurant chain. In the aftermath, a whole lot

How Would You Use SEO For Your Marketing Plan

Organic marketing is vital for any marketing plan, even with the proper implementation of paid ads or social media marketing campaigns. There are a lot of moving parts in search engine optimization (SEO), but the basic premise is the same – you want your business to rank higher in Google than your competition. Social media ad campaigns are known as

How Would You Use SEO For Your Marketing Plan Read More »

Organic marketing is vital for any marketing plan, even with the proper implementation of paid ads or social media marketing campaigns. There are a lot of moving parts in search engine optimization (SEO), but the basic premise is the same – you want your business to rank higher in Google than your competition. Social media ad campaigns are known as

10 B2B Website Design Trends That are Driving Conversions

10 B2B Website Design Trends That are Driving Conversions

Your B2B website design plays a large role in how site visitors respond to your content and call to actions. Brush up on the latest design trends that are appealing to target audiences and driving interest and conversions. We have a question for you: How do you increase your conversion rate by up to 200%? Now,

10 B2B Website Design Trends That are Driving Conversions Read More »

Your B2B website design plays a large role in how site visitors respond to your content and call to actions. Brush up on the latest design trends that are appealing to target audiences and driving interest and conversions. We have a question for you: How do you increase your conversion rate by up to 200%? Now,

5 Things to Consider Before Building a B2B Website

5 Things to Consider Before Building a B2B Website

Just like any project, building a B2B website requires planning before you even consider mocking up a design. Make sure that you take these 5 things into consideration when planning your site’s elements, content, and design so your website can become a successful tool for your company’s marketing strategy. The business-to-business (B2B) community is booming!

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Just like any project, building a B2B website requires planning before you even consider mocking up a design. Make sure that you take these 5 things into consideration when planning your site’s elements, content, and design so your website can become a successful tool for your company’s marketing strategy. The business-to-business (B2B) community is booming!

seo-checklist-for-website-optimization

Your SEO Checklist for Website Optimization

Search engine optimization (SEO) is your key to unlocking digital success. Run through our SEO checklist and properly optimize your website with creative content, keywords, and so much more! Most people with websites don’t have a clue what to do with SEO best practices. Some of them don’t even know what it is. That’s okay.

Your SEO Checklist for Website Optimization Read More »

Search engine optimization (SEO) is your key to unlocking digital success. Run through our SEO checklist and properly optimize your website with creative content, keywords, and so much more! Most people with websites don’t have a clue what to do with SEO best practices. Some of them don’t even know what it is. That’s okay.

website on computer

Boost Your Online Presence with Clean Websites

You increase your security by keeping your website free of junk and outdated plugins. Clean websites are less likely to harbor unwanted malware and viruses. Here’s what you must do to ensure your website is always updated and performing at its best. Did you know, clean websites are less likely to harbor dangerous malware and

Boost Your Online Presence with Clean Websites Read More »

You increase your security by keeping your website free of junk and outdated plugins. Clean websites are less likely to harbor unwanted malware and viruses. Here’s what you must do to ensure your website is always updated and performing at its best. Did you know, clean websites are less likely to harbor dangerous malware and

web hosting diagram

Tips on How To Make Your Website Secure

How safe is your website from intruders? You wouldn’t leave your home at risk, would you? Find out how to make a website secure. Website hackers have been the worst enemy in cyberspace. Their criminal activities usually include minor theft and cyberspace mugging. However, they also extend to organized crime syndicates and state-sponsored terrorism. According

Tips on How To Make Your Website Secure Read More »

How safe is your website from intruders? You wouldn’t leave your home at risk, would you? Find out how to make a website secure. Website hackers have been the worst enemy in cyberspace. Their criminal activities usually include minor theft and cyberspace mugging. However, they also extend to organized crime syndicates and state-sponsored terrorism. According

web maintenance

Website Maintenance: Your Website is Just Like Your House

Just like your home, your website needs ongoing maintenance to remain functional and secure. Find out more about how website maintenance, hosting, backup and monitoring can keep your data safe, just like an alarm system keeps a house safe. Owning a website is a lot like owning a home, you want to keep it tidy.

Website Maintenance: Your Website is Just Like Your House Read More »

Just like your home, your website needs ongoing maintenance to remain functional and secure. Find out more about how website maintenance, hosting, backup and monitoring can keep your data safe, just like an alarm system keeps a house safe. Owning a website is a lot like owning a home, you want to keep it tidy.

How to Close a Sale

How to Close a Sale With a Tough Customer

Some customers are harder to convince than others. To increase your revenue, you need to have the right closing strategy. Here is an article on how to close a sale when you’re dealing with a tough customer. When you work in sales, you’re going to encounter tough prospects. They’ll require more time and patience than

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Some customers are harder to convince than others. To increase your revenue, you need to have the right closing strategy. Here is an article on how to close a sale when you’re dealing with a tough customer. When you work in sales, you’re going to encounter tough prospects. They’ll require more time and patience than

lead generation strategies

How to Create Successful Lead Generation Strategies

Do you need help getting more people leads? If so, check out this guide (and 10 tips for funnel leads) on how to create successful lead generation strategies that will help your company thrive. A whopping 63% of marketers claim that generating traffic and leads is their top challenge nowadays. Proper lead generation strategies are what all

How to Create Successful Lead Generation Strategies Read More »

Do you need help getting more people leads? If so, check out this guide (and 10 tips for funnel leads) on how to create successful lead generation strategies that will help your company thrive. A whopping 63% of marketers claim that generating traffic and leads is their top challenge nowadays. Proper lead generation strategies are what all

top of the funnel leads

10 Tips for Generating Top of the Funnel Leads

Every business in the world aims to fill the top of its sales funnel with qualified leads in one way or another. Here are 10 tips to help you generate top of the funnel leads that will convert into customers. You’ve heard it before, but it bears repeating. The competition for consumers’ attention is fiercer

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Every business in the world aims to fill the top of its sales funnel with qualified leads in one way or another. Here are 10 tips to help you generate top of the funnel leads that will convert into customers. You’ve heard it before, but it bears repeating. The competition for consumers’ attention is fiercer

customer journey

The Three Stages of the Buyer’s Journey- A Comprehensive Guide

There are three very important lifecycle stages to the buyer’s journey. Here is a comprehensive guide that will help you make more sales in the future. How do you know when a customer is ready to buy your stuff? Believe it or not, there’s a concrete answer. It’s the reason marketers designed the buyer’s journey.

The Three Stages of the Buyer’s Journey- A Comprehensive Guide Read More »

There are three very important lifecycle stages to the buyer’s journey. Here is a comprehensive guide that will help you make more sales in the future. How do you know when a customer is ready to buy your stuff? Believe it or not, there’s a concrete answer. It’s the reason marketers designed the buyer’s journey.

GDPR

7 Things to Look for in a Data Protection Officer

Hiring a data protection officer is an important process, so make sure you’re prepared. Read on to learn the top seven things to look for before hiring a professional in this field. So you’ve heard all about the GDPR, and the headache it might be complying with it. But, we know that there isn’t another

7 Things to Look for in a Data Protection Officer Read More »

Hiring a data protection officer is an important process, so make sure you’re prepared. Read on to learn the top seven things to look for before hiring a professional in this field. So you’ve heard all about the GDPR, and the headache it might be complying with it. But, we know that there isn’t another

GDPR

What Does GDPR Stand For and Why It Should Matter to You

If you’re wondering what does GDPR stand for, we share all of the details about the General Data Protection Regulation (GDPR) and why it should matter to you. One thing you might have noticed in the last few weeks is an unusually high number of companies sharing details about their Privacy Policy and Terms and

What Does GDPR Stand For and Why It Should Matter to You Read More »

If you’re wondering what does GDPR stand for, we share all of the details about the General Data Protection Regulation (GDPR) and why it should matter to you. One thing you might have noticed in the last few weeks is an unusually high number of companies sharing details about their Privacy Policy and Terms and

Digital Advertising

Digital and Traditional Advertising: What’s the Difference?

As a business owner, whenever you pay to market your business, you want to make sure that your money is well spent. Especially if your business is on the smaller end of the spectrum, every single dollar spent on advertising counts. So, with so many options to advertise your business these days, which is the

Digital and Traditional Advertising: What’s the Difference? Read More »

As a business owner, whenever you pay to market your business, you want to make sure that your money is well spent. Especially if your business is on the smaller end of the spectrum, every single dollar spent on advertising counts. So, with so many options to advertise your business these days, which is the

Marketing Update: Mapping Your Page URLs – Website Redesign Planning

Nate Stockard: Hey, everybody, happy Friday. I’m out here trying to catch– you’re on a lunch break, I’m on a lunch break, trying one of the spots by the water that we enjoy Outriggers out here in Kemah, Texas. We’re finishing up this week about redesigning your website and planning for it and all of

Marketing Update: Mapping Your Page URLs – Website Redesign Planning Read More »

Nate Stockard: Hey, everybody, happy Friday. I’m out here trying to catch– you’re on a lunch break, I’m on a lunch break, trying one of the spots by the water that we enjoy Outriggers out here in Kemah, Texas. We’re finishing up this week about redesigning your website and planning for it and all of