Local SEO gets frequent attention because it’s frequently effective! Throughout the 2010s, we saw growing focus on location-based services and location-based searching. Now in the 2020s, local SEO is a key part of everything from business profiles to social media, and incredibly important for developing an online presence.
For growing businesses, video marketing is a beneficial means of interacting with your target market and growing your brand. 81% of people have been convinced to buy a product or service by watching a brand’s video. How impressive is that! Whether your goal is to drive more traffic, educate buyers, or increase leads, video is one of the fastest and …
We hear a lot about marketing tactics like email marketing, social media marketing, content marketing, etc., but there are other small little tactics that make a huge difference in rejuvenating your marketing efforts! From selling gift cards to offering spa swag bags at group outings. The options ultimately seem endless! Today we want to go …
18 Rejuvenating Spa Marketing Tactics for Your Salon in 2021 Read More »
I’m Nate from Blue Atlas Marketing, and we’re talking to all of the day spas and salons today, and you probably already offer group bookings and special group packages. If you don’t, we’re talking to you today, but even if you do offer it, I really want you to consider how you execute and advertise …
How Group Bookings Can Help Increase Your Bottom Line Read More »
If your marketing efforts are running into trouble, then it’s important to find out now so that your organization can take action. Here are the signs that deserve immediate attention so you can make sure your campaign results in success! Web Traffic Has Dropped Since the Campaign Began This is one of the clearest danger …
Early Signs Your Marketing Efforts are Going the Wrong Direction Read More »
ROI is one of the easiest indicators to run for marketing efforts, making it a handy go-to when measuring results: Simply divide net profit (derived from sales minus investment) by total investment (the current budget) and multiply by 100 to get a percentage. But here’s where the challenge creeps in: If ROI isn’t what you’d …
8 Things to Do Right Now to Improve ROI from Digital Marketing Read More »
An unfortunate marketing decision can cost a business significant sales for a quarter – or even longer. That’s never been truer than in these volatile times, where even planned, strategic decisions can have unforeseen brand effects. When a business has a sudden marketing slump, one solution is to hire an outside marketing agency to help …
How a Marketing Agency Can Help Correct a Marketing Tailspin (and How They Can’t) Read More »
When businesses set up digital marketing to enable online sales (which can take a significant investment in resources), a common bit of advice they get from agencies is, “Be prepared to analyze and adjust your strategy over time to keep improving it.” But while organizations may be prepared to do this, it can be difficult …
How to Determine When Your Digital Marketing Strategy Needs Adjusting Read More »
Switching to a virtual conference requires a new way of thinking for brands that don’t have a lot of experience with digital events yet. One of the frequent questions is: “All right, we’re using a virtual conference to meet with clients, employees, and leads this year – but what sort of content should we be …
The Must-Have Assets To Make Your Virtual Conference Successful Read More »
Every successful virtual conference also has a plan in place for what happens after the conference is over. The good news is that most of these steps are very similar to the follow-up process for in-person events, so if you are switching to a virtual conference due to social distancing or similar requirements, many steps …
Vital Market Steps After Your Virtual Conference Read More »
5 Ways to Gain and Improve Online Reviews Before a customer decides to buy your product or visit your business there are a lot of factors that they run through first. Even more so with today’s mostly digital age, it’s a necessity for most if not all potential customers to check out a business’s reviews …
Digital Marketing vs Traditional Marketing (10/30/2019)From Blue Atlas: Digital Marketing Agency TRANSCRIPT Today we’re talking about digital marketing versus traditional advertising. I feel like this was a great topic to bring up because it’s actually one of our most trafficked blogs on our website. When looking at the difference of the two, people tend to …
You walk into a networking event or marketing meeting, and people are tossing around digital marketing, internet marketing, PPC, SEO, metrics, on and on… You feel a bit overwhelmed, but you don’t want anyone to know you may be a newbie in the conversation. Never fear! I will take you through several key areas of …
Referrals hold particular value for venues. A large number of clients will make up their minds based on what they hear from other people that they trust. In these conditions, an authentic recommendation is key to success. Today’s referral process is much more than just saying, “And tell your friends!” as a client is leaving. …
Expert Tips to Improve Referrals for Entertainment Venues Read More »
Content marketing has never been so important for the hospitality industry. Online competition continues to grow, target audiences are doing more research than ever, and client demands remain high. Remember, today’s leads aren’t just looking at the big sites to make a quick travel decision. They’re looking at Instagram, TripAdvisor, and Google reviews to make …
8 Types of Marketing Content Hotels Need to Succeed in 2019 Read More »
Your bar scene or bar culture Is how people think about your bar, what they experience there, and how that combines in their minds to create a simple, effective label for what your bar is. It’s how they describe your bar to friends who have never seen it. It’s what people want when they head …
Defining Your Bar Scene: A Guide to Understanding and Using Your Unique Bar Culture Read More »
It’s official: Popeye’s has now sold out of their famous chicken sandwich a month early, after a massive event that spawned memes, news anchor debates, widespread social posts about long lines, and Twitter commentary from all sorts of rival restaurants. In short, the perfect dream for a restaurant chain. In the aftermath, a whole lot …
9 Tips for Finding Your Restaurant’s “Chicken Sandwich” Read More »
Organic marketing is vital for any marketing plan, even with the proper implementation of paid ads or social media marketing campaigns. There are a lot of moving parts in search engine optimization (SEO), but the basic premise is the same – you want your business to rank higher in Google than your competition. Social media ad campaigns are known as …
If you’re new to managing a website and driving traffic, then this post is for you. Check out this guide to learn crucial tips for marketing your website. Around a half million new small businesses enter the market each year. Many of those businesses will have websites. If you’re a business owner, it’s likely you want or …
Marketing Your Website to Get More Traffic: A Beginner’s Guide Read More »
Are you frustrated because you’ve written great content, but you aren’t seeing a payoff in search traffic? Check out this guide to learn how to improve the SEO friendliness of your blogs. You know that SEO friendliness is a key component of your website. After all, if you can’t create a website that Google is able to …
Optimize Your Blog’s SEO Friendliness: A Complete Guide Read More »
