Your Social Media Presence Shouldn’t Be About Popstars
(Unless that is your business!!!)
As the cartoon above illustrates, we joke about the unique things we see on our client’s social media pages and profiles, but you would be surprised by what we see. It doesn’t involve poorly related content, but other mistakes such as spammy posts, shameless sales pitches, and other content that drives no interaction, except for an Unlike button or removal of your relationship!
So, I don’t think we need to dive too much further into why Justin Bieber and Rhianna shouldn’t be headlining your Facebook page. Let’s look at these tips on building a social media presence.
How does your brand sound?
If your brand was a person, what kind of accent would they have? How would they talk? What type of personality? Once again, Justin Bieber isn’t going to come up in a conversation with senior citizens, so it shouldn’t show up on your Facebook if you market to that demographic. Be consistent with your other marketing material in wording, topics, etc.
Know your audience
Who follows you/likes you/listen to you? What do they care about, and why do they want to hear from you? Too many times, we see pages with blasts of useless information that have no social connection. Provide content your audience cares about, while developing relationships with personal responses and/or at least something that says you are talking to me, not at me!
Solve problems, give advice
In determining what type of content you will provide, think about solving problems or giving advice. We see posts upon posts of the features of a company’s products/services, but who needs marketing copy while reading Facebook? If I have an issue and see information from your page about solving that issue, now I am interested in what you say!
Have a personality
Look at your friend’s Facebook timeline, and don’t look at a friend who posts marketing messages on their personal profile. Look at someone who is just social on Facebook. See how they talk about their actions, family events, thoughts, feelings, etc.?
Your business needs to have a similar feel; otherwise, you will have no personality. I am not saying you should tell everyone about your feelings about the color blue, but let some “real” content come through. Work party? Post pictures or cool stories. New furniture? Give a story about a client sitting on it for the first time. Be creative, but have a personality!
Ultimately, Blue Atlas is also here to help keep Beiber Fever from exploding on your Facebook page and help you develop an actual social media strategy. Let us know if we can help. Either way, connect with us on Facebook and Twitter and let us know where we can find you!
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