Websites are a core component of any business today, even if you never process an order, book a service, or sell a product online. Websites create a way for people to find your company, engage with it, and make the decision to invest in it. More so, they create a simple way to take leads …
How to reduce legal risk and reach more users Did you know your website is a potential source of liability issues? Online liability can increase the chances of your organization facing a lawsuit, as well as potential government fines for failing to meet certain requirements. That’s especially true of the ADA, or Americans with Disabilities …
How to Make Your Website Accessible and Compliant Businesses and brands have a lot to consider when creating – and updating – their websites. They have to choose the right designs, make sure calls to action are appropriately placed, check that everything works on mobile, and, of course, practice good SEO. But there’s another part …
Picking out colors is one of the most important parts of the web design process. What colors evoke professionalism? Which are soothing for visitors? What color scheme will best match the logo a business already has? But there’s another vital aspect to web color choices – accessibility for those with visual impairments. Color accessibility depends …
ADA Compliant Colors – Helpful Guidelines and Tools Read More »
Has it been a while since you took a look at how your website content handles ADA (Americans with Disabilities Act) accessibility options for those with disabilities? Are you working with an older website that wasn’t really built with accessibility in mind? The rise in recent years of lawsuits related to lack of website accessibility …
When federal or state laws discuss accessibility compliance, they frequently refer to something called the WCAG, or Web Content Accessibility Guidelines. The WCAG is a collection of worldwide standards used to make sure websites are accessible to those with disabilities. In other words, they show organizations what websites need to do to be accessible, giving developers …
What’s New in WCAG 2.1 – The Guidelines Explained Read More »
If your business is new to compliance with accessibility standards, or hasn’t tackled a larger website project before, then you may be wondering what a roadmap for accessible web design looks like. Much of this depends on your business website, what sort of capabilities it needs to have, and if it has been updated in …
How friendly is your website for people with disabilities? This simple question quickly grows more complex as businesses consider how their websites are created, what updates look like, and what accessibility issues they may have if they aren’t sure. Let’s take a closer look at disability guidelines for the internet, and what your organization can do in response.
It is incredibly important to develop buyer personas to make sure your website and marketing efforts are targeting the right people. Let’s dive into buyer personas, customer avatars, and the strategy of creating a character to better understand just how your target audience is behaving – and what changes may be a good idea for your site. We’re going to begin with the basics.
When it comes to building your own website in 2021, brands can choose between a CMS (Content Management System) and a dedicated website builder. The most popular CMS remains WordPress, which is an excellent place to start when creating and maintaining content for a website.
When a business first sets up its own website, there’s an especially important piece of advice that it should hear: The internet doesn’t sit still. Online sites are constantly evolving, experimenting, and adopting new designs, tools, or practices. What online visitors expect from websites also changes over time, and new demands can make old websites look poorer over time.
The ADA, or Americans with Disabilities Act, is periodically updated with new guidelines and practices for today’s work – so it’s not a surprise that the ADA has a variety of website accessibility standards and requirements. This is primarily done via the WCAG, or Web Content Accessibility Guidelines, which are created and maintained to apply accessibility rules to the online world.
When drilling down to specific goals for a website, many brands focus on website conversions – a.k.a., the ratio of people that visit a website (via any channel) compared to the people who make a purchase on that website.
Hey, everyone, Nate Stockard from Blue Atlas Marketing here, and today we’re talking about increasing your online bookings and growing your revenue online for your day spa or salon. We’re going to jump into some steps that you can take to grow your business and some things you should be looking for in your booking …
Blue Atlas Marketing and AMOCO Federal Credit Union Win at the 18th Annual Horizon Interactive Awards Competition Houston, TX – April 22, 2020 – The Horizon Interactive Awards, a leading international interactive media awards competition, has announced the 2019 award winners to highlight this year’s “best of the best” in interactive media production. AMOCO Federal …
Blue Atlas Marketing and The Center for The Arts & Sciences Win at the 18th Annual Horizon Interactive Awards Competition Houston, TX – April 22, 2020 – The Horizon Interactive Awards, a leading international interactive media awards competition, has announced the 2019 award winners to highlight this year’s “best of the best” in interactive media …
Launching and promoting a new website is a super exciting time! You have worked hard on design, content, pictures, and overall structure and functionality for months. You have had endless internal discussions and, no doubt, talked to your Project Manager at least a dozen times. You have planned, reviewed the website endlessly, made final touches, …
While identifying leads and driving them to your website is important, getting more visitors to your page is only half the battle. Check out this guide to learn how to calculate conversion rate and determine if your website is converting. Are you wasting money? Would you know if you were? To run a successful business, …
Is My Website Converting Leads? How to Calculate Conversion Rate Read More »
The differences between B2B vs B2C impact your digital marketing strategy, from how you advertise to how you design your website. We compare these differences and reveal the best way to design your B2B website to suit your digital marketing strategy. How much do you know about B2B vs B2C marketing? Whether you’re marketing to …
B2B vs B2C: How Digital Marketing Differences Impact Your Web Design Read More »
Your B2B website design plays a large role in how site visitors respond to your content and call to actions. Brush up on the latest design trends that are appealing to target audiences and driving interest and conversions. We have a question for you: How do you increase your conversion rate by up to 200%? Now, …
10 B2B Website Design Trends That are Driving Conversions Read More »
