Website Development

ADA Compliant Website Guide

The Ultimate ADA Compliant Website Guide

How to reduce legal risk and reach more users Did you know your website is a potential source of liability issues? Online liability can increase the chances of your organization facing a lawsuit, as well as potential government fines for failing to meet certain requirements. That’s especially true of the ADA, or Americans with Disabilities …

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Complete Guide on Web Accessibility by Blue Atlas

The Complete Guide on Web Accessibility

How to Make Your Website Accessible and Compliant Businesses and brands have a lot to consider when creating – and updating – their websites. They have to choose the right designs, make sure calls to action are appropriately placed, check that everything works on mobile, and, of course, practice good SEO. But there’s another part …

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ADA Compliant Colors

ADA Compliant Colors – Helpful Guidelines and Tools

Picking out colors is one of the most important parts of the web design process. What colors evoke professionalism? Which are soothing for visitors? What color scheme will best match the logo a business already has? But there’s another vital aspect to web color choices – accessibility for those with visual impairments. Color accessibility depends …

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Tools for ADA Website Accessibility Testing

Tools for ADA Website Testing

Has it been a while since you took a look at how your website content handles ADA (Americans with Disabilities Act) accessibility options for those with disabilities? Are you working with an older website that wasn’t really built with accessibility in mind? The rise in recent years of lawsuits related to lack of website accessibility …

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WCAG 2.1 vs 2.0

What’s New in WCAG 2.1 – The Guidelines Explained

When federal or state laws discuss accessibility compliance, they frequently refer to something called the WCAG, or Web Content Accessibility Guidelines. The WCAG is a collection of worldwide standards used to make sure websites are accessible to those with disabilities. In other words, they show organizations what websites need to do to be accessible, giving developers …

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What is WCAG

What is WCAG 2.1 and Why It Matters On Your Website

How friendly is your website for people with disabilities? This simple question quickly grows more complex as businesses consider how their websites are created, what updates look like, and what accessibility issues they may have if they aren’t sure. Let’s take a closer look at disability guidelines for the internet, and what your organization can do in response.

Know Your Target Audience and Create Your Buyer Persona

Buyer Persona and Customer Avatars: Who is Your Website Marketing To?

It is incredibly important to develop buyer personas to make sure your website and marketing efforts are targeting the right people. Let’s dive into buyer personas, customer avatars, and the strategy of creating a character to better understand just how your target audience is behaving – and what changes may be a good idea for your site. We’re going to begin with the basics.

5 things websites shouldn't have

5 Things That Your Website SHOULDN’T Have in 2021

When a business first sets up its own website, there’s an especially important piece of advice that it should hear: The internet doesn’t sit still. Online sites are constantly evolving, experimenting, and adopting new designs, tools, or practices. What online visitors expect from websites also changes over time, and new demands can make old websites look poorer over time.

Does Your Website Meet ADA Compliance Standards?

How to Check if Your Website is ADA Compliant for 2021

The ADA, or Americans with Disabilities Act, is periodically updated with new guidelines and practices for today’s work – so it’s not a surprise that the ADA has a variety of website accessibility standards and requirements. This is primarily done via the WCAG, or Web Content Accessibility Guidelines, which are created and maintained to apply accessibility rules to the online world.

Growing Your Salon Revenue with Online Bookings

Growing Your Salon Revenue with Online Bookings

Hey, everyone, Nate Stockard from Blue Atlas Marketing here, and today we’re talking about increasing your online bookings and growing your revenue online for your day spa or salon. We’re going to jump into some steps that you can take to grow your business and some things you should be looking for in your booking …

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AMOCO FCU Website Redesign

Blue Atlas Marketing and AMOCO Federal Credit Union recognized for prestigious interactive media award

Blue Atlas Marketing and AMOCO Federal Credit Union Win at the 18th Annual Horizon Interactive Awards Competition Houston, TX – April 22, 2020 – The Horizon Interactive Awards, a leading international interactive media awards competition, has announced the 2019 award winners to highlight this year’s “best of the best” in interactive media production. AMOCO Federal …

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Blue Atlas Marketing and The Center for the Arts & Sciences recognized for prestigious interactive media award

Blue Atlas Marketing and The Center for The Arts & Sciences Win at the 18th Annual Horizon Interactive Awards Competition Houston, TX – April 22, 2020 – The Horizon Interactive Awards, a leading international interactive media awards competition, has announced the 2019 award winners to highlight this year’s “best of the best” in interactive media …

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Tips to Celebrate and Announce Your New Website

Launching and promoting a new website is a super exciting time! You have worked hard on design, content, pictures, and overall structure and functionality for months. You have had endless internal discussions and, no doubt, talked to your Project Manager at least a dozen times. You have planned, reviewed the website endlessly, made final touches, …

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Is My Website Converting Leads? How to Calculate Conversion Rate

Is My Website Converting Leads? How to Calculate Conversion Rate

While identifying leads and driving them to your website is important, getting more visitors to your page is only half the battle. Check out this guide to learn how to calculate conversion rate and determine if your website is converting. Are you wasting money? Would you know if you were? To run a successful business, …

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B2B vs B2C: How Digital Marketing Differences Impact Your Web Design

B2B vs B2C: How Digital Marketing Differences Impact Your Web Design

The differences between B2B vs B2C impact your digital marketing strategy, from how you advertise to how you design your website. We compare these differences and reveal the best way to design your B2B website to suit your digital marketing strategy. How much do you know about B2B vs B2C marketing? Whether you’re marketing to …

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10 B2B Website Design Trends That are Driving Conversions

10 B2B Website Design Trends That are Driving Conversions

Your B2B website design plays a large role in how site visitors respond to your content and call to actions. Brush up on the latest design trends that are appealing to target audiences and driving interest and conversions. We have a question for you: How do you increase your conversion rate by up to 200%? Now, …

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5 Things to Consider Before Building a B2B Website

5 Things to Consider Before Building a B2B Website

Just like any project, building a B2B website requires planning before you even consider mocking up a design. Make sure that you take these 5 things into consideration when planning your site’s elements, content, and design so your website can become a successful tool for your company’s marketing strategy. The business-to-business (B2B) community is booming! …

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