Website Development

Web Design Company of the Year 2023 - Texas- Corporate Vision Magazine

Blue Atlas Marketing Celebrates Prestigious “Web Design Company of the Year Award”

News, Website Development /

Houston, TX – June 2023 – Blue Atlas Marketing is proud to announce that it has been named the “Web Design Company of the Year – 2023 for Texas” by Corporate Vision Magazine. This coveted award recognizes businesses that demonstrate creativity, innovation, and dedication to bettering the global corporate world. Corporate Vision Magazine is a …

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ADA Compliant Website Guide

The Ultimate ADA Compliant Website Guide

Website Accessibility, Website Development /

How to reduce legal risk and reach more users Did you know your website is a potential source of liability issues? Online liability can increase the chances of your organization facing a lawsuit, as well as potential government fines for failing to meet certain requirements. That’s especially true of the ADA, or Americans with Disabilities …

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Complete Guide on Web Accessibility by Blue Atlas

The Complete Guide on Web Accessibility

Website Accessibility, Website Development /

How to Make Your Website Accessible and Compliant Businesses and brands have a lot to consider when creating – and updating – their websites. They have to choose the right designs, make sure calls to action are appropriately placed, check that everything works on mobile, and, of course, practice good SEO. But there’s another part …

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ADA Compliant Colors

ADA Compliant Colors – Helpful Guidelines and Tools

Website Accessibility, Website Development /

Picking out colors is one of the most important parts of the web design process. What colors evoke professionalism? Which are soothing for visitors? What color scheme will best match the logo a business already has? But there’s another vital aspect to web color choices – accessibility for those with visual impairments. Color accessibility depends …

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WCAG 2.1 vs 2.0

What’s New in WCAG 2.1 – The Guidelines Explained

Website Accessibility, Website Development /

When federal or state laws discuss accessibility compliance, they frequently refer to something called the WCAG, or Web Content Accessibility Guidelines. The WCAG is a collection of worldwide standards used to make sure websites are accessible to those with disabilities. In other words, they show organizations what websites need to do to be accessible, giving developers …

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Know Your Target Audience and Create Your Buyer Persona

Buyer Persona and Customer Avatars: Who is Your Website Marketing To?

Branding, Business, Digital Marketing, Website Development /

It is incredibly important to develop buyer personas to make sure your website and marketing efforts are targeting the right people. Let’s dive into buyer personas, customer avatars, and the strategy of creating a character to better understand just how your target audience is behaving – and what changes may be a good idea for your site. We’re going to begin with the basics.

5 things websites shouldn't have

5 Things That Your Website SHOULDN’T Have in 2021

Website Development /

When a business first sets up its own website, there’s an especially important piece of advice that it should hear: The internet doesn’t sit still. Online sites are constantly evolving, experimenting, and adopting new designs, tools, or practices. What online visitors expect from websites also changes over time, and new demands can make old websites look poorer over time.

Does Your Website Meet ADA Compliance Standards?

How to Check if Your Website is ADA Compliant for 2021

Web Marketing, Website Accessibility, Website Development /

The ADA, or Americans with Disabilities Act, is periodically updated with new guidelines and practices for today’s work – so it’s not a surprise that the ADA has a variety of website accessibility standards and requirements. This is primarily done via the WCAG, or Web Content Accessibility Guidelines, which are created and maintained to apply accessibility rules to the online world.

Growing Your Salon Revenue with Online Bookings

Growing Your Salon Revenue with Online Bookings

Digital Marketing, Website Development /

Hey, everyone, Nate Stockard from Blue Atlas Marketing here, and today we’re talking about increasing your online bookings and growing your revenue online for your day spa or salon. We’re going to jump into some steps that you can take to grow your business and some things you should be looking for in your booking …

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AMOCO FCU Website Redesign

Blue Atlas Marketing and AMOCO Federal Credit Union recognized for prestigious interactive media award

B2B, News, Website Development /

Blue Atlas Marketing and AMOCO Federal Credit Union Win at the 18th Annual Horizon Interactive Awards Competition Houston, TX – April 22, 2020 – The Horizon Interactive Awards, a leading international interactive media awards competition, has announced the 2019 award winners to highlight this year’s “best of the best” in interactive media production. AMOCO Federal …

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Blue Atlas Marketing and The Center for the Arts & Sciences recognized for prestigious interactive media award

B2C, News, Website Development /

Blue Atlas Marketing and The Center for The Arts & Sciences Win at the 18th Annual Horizon Interactive Awards Competition Houston, TX – April 22, 2020 – The Horizon Interactive Awards, a leading international interactive media awards competition, has announced the 2019 award winners to highlight this year’s “best of the best” in interactive media …

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Tips to Celebrate and Announce Your New Website

Digital Marketing, SEO/SEM, Web Marketing, Website Development /

Launching and promoting a new website is a super exciting time! You have worked hard on design, content, pictures, and overall structure and functionality for months. You have had endless internal discussions and, no doubt, talked to your Project Manager at least a dozen times. You have planned, reviewed the website endlessly, made final touches, …

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Is My Website Converting Leads? How to Calculate Conversion Rate

Is My Website Converting Leads? How to Calculate Conversion Rate

Digital Marketing, Lead Generation, Marketing, SEO/SEM, Web Marketing, Website Development /

While identifying leads and driving them to your website is important, getting more visitors to your page is only half the battle. Check out this guide to learn how to calculate conversion rate and determine if your website is converting. Are you wasting money? Would you know if you were? To run a successful business, …

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B2B vs B2C: How Digital Marketing Differences Impact Your Web Design

B2B vs B2C: How Digital Marketing Differences Impact Your Web Design

B2B, B2C, Digital Marketing, Marketing, Web Marketing, Website Development /

The differences between B2B vs B2C impact your digital marketing strategy, from how you advertise to how you design your website. We compare these differences and reveal the best way to design your B2B website to suit your digital marketing strategy. How much do you know about B2B vs B2C marketing? Whether you’re marketing to …

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