Strong branding begins with a strong understanding of your target market. If your business has never really made an organized effort to understand what sort of buyers it wants to sell to, now is the time! This is often called “primary research” and is an invaluable starting place for creating a cohesive marketing strategy.
It is incredibly important to develop buyer personas to make sure your website and marketing efforts are targeting the right people. Let’s dive into buyer personas, customer avatars, and the strategy of creating a character to better understand just how your target audience is behaving – and what changes may be a good idea for your site. We’re going to begin with the basics.
Local SEO gets frequent attention because it’s frequently effective! Throughout the 2010s, we saw growing focus on location-based services and location-based searching. Now in the 2020s, local SEO is a key part of everything from business profiles to social media, and incredibly important for developing an online presence.
In order to achieve success in today’s world, it is imperative for spa businesses to make use of digital marketing channels to establish a successful spa brand. Without digital marketing, spas and salons will struggle to gain new clients, keep current clients interested and will begin to fall behind their competitors and the general digital …
During the past few weeks, many of us and those we’ve worked with have had an up-close look at how difficult it can be to make business decisions in the middle of an emergency, from making decisions about shutdowns to dealing with frozen pipes or loss of power.
When a serious emergency hits, everything freezes (sometimes literally, as we’ve seen). That often means shutting down business operations safely and making sure storefronts are properly protected.
In the competitive salon and day spa industry, marketing can either make or break your business. That’s why it is so important to have continuous, effective marketing in place. The spa industries fluctuate from season to season and a good marketing strategy can help you make more during the good times and get through the …
3 Fresh Day Spa Marketing Ideas to Jump Start Your Business Read More »
Hey, everyone, Nate Stockard from Blue Atlas Marketing here, and today we’re talking about increasing your online bookings and growing your revenue online for your day spa or salon. We’re going to jump into some steps that you can take to grow your business and some things you should be looking for in your booking …
If your marketing efforts are running into trouble, then it’s important to find out now so that your organization can take action. Here are the signs that deserve immediate attention so you can make sure your campaign results in success! Web Traffic Has Dropped Since the Campaign Began This is one of the clearest danger …
Early Signs Your Marketing Efforts are Going the Wrong Direction Read More »
ROI is one of the easiest indicators to run for marketing efforts, making it a handy go-to when measuring results: Simply divide net profit (derived from sales minus investment) by total investment (the current budget) and multiply by 100 to get a percentage. But here’s where the challenge creeps in: If ROI isn’t what you’d …
8 Things to Do Right Now to Improve ROI from Digital Marketing Read More »
Spas are one of the trendiest businesses in today’s market and that’s because most people choose the spa when they need some relaxation! Previously salon services were dominantly seen as being for women, but now men have also become more interested and open to making a trip to the spa to freshen up. There are many different …
An unfortunate marketing decision can cost a business significant sales for a quarter – or even longer. That’s never been truer than in these volatile times, where even planned, strategic decisions can have unforeseen brand effects. When a business has a sudden marketing slump, one solution is to hire an outside marketing agency to help …
How a Marketing Agency Can Help Correct a Marketing Tailspin (and How They Can’t) Read More »
When businesses set up digital marketing to enable online sales (which can take a significant investment in resources), a common bit of advice they get from agencies is, “Be prepared to analyze and adjust your strategy over time to keep improving it.” But while organizations may be prepared to do this, it can be difficult …
How to Determine When Your Digital Marketing Strategy Needs Adjusting Read More »
It’s common to think of social media as an outward-facing tool, a way to engage leads and customers. But brands should also think of social media as an inner tool that can really help a workplace to function and even improve performance. It just takes knowing what tools to use and how to use them.
One comment Blue Atlas Marketing hears from growing businesses is, “We already have a position filled for managing our social media. I’m not sure what working with an outside agency could add.” Many brands may feel this way without fully understanding what a marketing agency does for social media, which is why we’re taking a …
The Marketing Benefits of Outsourcing Social Media Management to an Agency Read More »
Brands new to an active social media schedule may face a familiar challenge: Finding content to share isn’t always easy! But businesses still have to be careful what they post, because their social media feed is used to make judgment calls by potential buyers. This social media tension can lead to plenty of innovation…as long …
Top Do’s and Don’ts of Sharing Content on Social Media Read More »
Event planning went on a roller-coaster ride in 2020: Social distancing, regulations on group size, venues shutting down, and the growth of new communication technologies all changed the way that conferences work. New solutions quickly appeared to enable virtual conferences through apps like Zoom and livestreaming tools…but that means that brands have to make key …
Should You or Your Brand Participate In A Virtual Conference? Read More »
Switching to a virtual conference requires a new way of thinking for brands that don’t have a lot of experience with digital events yet. One of the frequent questions is: “All right, we’re using a virtual conference to meet with clients, employees, and leads this year – but what sort of content should we be …
The Must-Have Assets To Make Your Virtual Conference Successful Read More »
Every successful virtual conference also has a plan in place for what happens after the conference is over. The good news is that most of these steps are very similar to the follow-up process for in-person events, so if you are switching to a virtual conference due to social distancing or similar requirements, many steps …
Vital Market Steps After Your Virtual Conference Read More »
2020 saw an immense change in traditionally in-person conferences, with new regulations and worries over coronavirus infections leading many to switch to online events – for better and worse. While the future is still unclear for these kinds of conferences, it’s important for every business to understand if virtual conferences are right for them, and …
All the Differences For A Virtual Conference Vs. Live Conference Read More »
