Struggling to get your marketing campaigns to take off? Or perhaps you’re feeling lost in the vast sea of social media advertising? Don’t worry, we’ve got you covered! We’re about to reveal a secret weapon that’ll help you conquer the world of Facebook and Instagram ads. Ready to unlock the potential of your marketing efforts? …
Sales automation and related technologies are discussed a lot these days, but adoption rates can still be low: Studies have shown that HR, Customer Service, and even Finance are more likely to automate than sales and marketing. That indicates a lot of missed potential – and lost revenue. Here’s how sales automation can make such …
How Sales Automation Can Exponentially Grow Your Revenue Read More »
If your team uses the free or paid tools from Google Analytics, you may have noticed Important changes stirring in Google’s web data services. First, Google revamped its App+Web tools into something called Google Analytics 4, or GA4. Then Google announced that GA4 would eventually be replacing Google Universal Analytics, where many businesses turned for …
Google Analytics: How to prepare for the GA4 Update Read More »
It is incredibly important to develop buyer personas to make sure your website and marketing efforts are targeting the right people. Let’s dive into buyer personas, customer avatars, and the strategy of creating a character to better understand just how your target audience is behaving – and what changes may be a good idea for your site. We’re going to begin with the basics.
ROI is one of the easiest indicators to run for marketing efforts, making it a handy go-to when measuring results: Simply divide net profit (derived from sales minus investment) by total investment (the current budget) and multiply by 100 to get a percentage. But here’s where the challenge creeps in: If ROI isn’t what you’d …
8 Things to Do Right Now to Improve ROI from Digital Marketing Read More »
When businesses set up digital marketing to enable online sales (which can take a significant investment in resources), a common bit of advice they get from agencies is, “Be prepared to analyze and adjust your strategy over time to keep improving it.” But while organizations may be prepared to do this, it can be difficult …
How to Determine When Your Digital Marketing Strategy Needs Adjusting Read More »
One comment Blue Atlas Marketing hears from growing businesses is, “We already have a position filled for managing our social media. I’m not sure what working with an outside agency could add.” Many brands may feel this way without fully understanding what a marketing agency does for social media, which is why we’re taking a …
The Marketing Benefits of Outsourcing Social Media Management to an Agency Read More »
2020 saw an immense change in traditionally in-person conferences, with new regulations and worries over coronavirus infections leading many to switch to online events – for better and worse. While the future is still unclear for these kinds of conferences, it’s important for every business to understand if virtual conferences are right for them, and …
All the Differences For A Virtual Conference Vs. Live Conference Read More »
5 Ways to Gain and Improve Online Reviews Before a customer decides to buy your product or visit your business there are a lot of factors that they run through first. Even more so with today’s mostly digital age, it’s a necessity for most if not all potential customers to check out a business’s reviews …
What is Online Repuatation Management? (10/30/2019) TRANSCRIPT ORM Definition Today, we’re talking about online reputation management. Let’s define online reputation management. One of the funny things about digital marketing is you’ll see a lot of acronyms, today we’re talking about ORM. You’ll see ORM a lot, it’s Online Reputation Management. Really, what is online reputation …
Digital Marketing vs Traditional Marketing (10/30/2019)From Blue Atlas: Digital Marketing Agency TRANSCRIPT Today we’re talking about digital marketing versus traditional advertising. I feel like this was a great topic to bring up because it’s actually one of our most trafficked blogs on our website. When looking at the difference of the two, people tend to …
Should businesses invest in social media in 2019? Absolutely – and that goes for all kinds of industries, including even the most straightforward B2B companies. A business with a strong brand identity and an interest in online leads is in an ideal spot for social media marketing. But brands must also create effective social strategies …
5 Hidden Problems With Your Social Media Strategy Read More »
One of the most frequent questions companies ask marketing services about SEO is, “How long will it take to see results?” The goal is understandable – they want actionable information about timetables and how long they’ll have to invest in SEO strategies before they get where they want. The answer, however, is that it doesn’t …
The Path to SEO Results: Why SEO Isn’t Just a One-Time Tactic Read More »
When brands hear discussions about web profiles or online reputations, one of the first things mentioned is Google My Business, a ubiquitous profile that’s vital for online presence, people looking up contact information, local SEO, and much more. But this reputation conversation shouldn’t end with Google My Business, as important as it is. A brand’s …
How to Manage Your Online Reputation Beyond Google My Business Read More »
Every year businesses look at their marketing strategy and ask the same question: Is email marketing dying? How much time should we invest in it?” This isn’t helped by the many publications that publish yearly “Email is dead!” articles for some easy clickbait. Here’s the truth: Email marketing isn’t just alive, it’s an incredibly …
Why Email Marketing Is NOT Dead in 2019 – But More Important Than Ever Read More »
Content marketing has never been so important for the hospitality industry. Online competition continues to grow, target audiences are doing more research than ever, and client demands remain high. Remember, today’s leads aren’t just looking at the big sites to make a quick travel decision. They’re looking at Instagram, TripAdvisor, and Google reviews to make …
8 Types of Marketing Content Hotels Need to Succeed in 2019 Read More »
Restaurants and digital marketing are a powerful combination. The latest trends and tools in marketing can prove particularly beneficial to a restaurant that’s looking to stand out from the crowd. The key is knowing what’s possible! To help, we’ve collected the best marketing tips of 2019 for restaurants on the rise. Check out the list …
10 Marketing Tactics Your Restaurant Needs to Be Using in 2019 Read More »
97% of consumers use the web to find local businesses. There’s no debate: Your business needs an online presence. But with so many businesses competing for a spot on the first page of search results, it can be challenging to get noticed. The good news is getting found online is not as difficult as it was a …
If you have been doing any marketing in the recent years, you have probably heard colleagues and marketers throwing around words like SEM (Search Engine Marketing) and PPC. Are you like many and not sure what exactly it is and where to start? We have put together a quick primer to help you get a …
PRIMER: How Does PPC Work and How Can It Help You? Read More »
Think of marketing and data analytics like being fit for glasses. When you first sit down in the chair, everything is pretty fuzzy. Then the optometrist swings that big phoropter and asks you to look through it. Before long, he is flipping lenses and asking you if you can “see better at one, or two? …
How Does a Campaign URL Builder Help Build New Business? Read More »
