ROI is one of the easiest indicators to run for marketing efforts, making it a handy go-to when measuring results: Simply divide net profit (derived
When businesses set up digital marketing to enable online sales (which can take a significant investment in resources), a common bit of advice they get
It’s common to think of social media as an outward-facing tool, a way to engage leads and customers. But brands should also think of social
One comment Blue Atlas Marketing hears from growing businesses is, “We already have a position filled for managing our social media. I’m not sure what
Brands new to an active social media schedule may face a familiar challenge: Finding content to share isn’t always easy! But businesses still have to
Event planning went on a roller-coaster ride in 2020: Social distancing, regulations on group size, venues shutting down, and the growth of new communication technologies
Switching to a virtual conference requires a new way of thinking for brands that don’t have a lot of experience with digital events yet. One
Every successful virtual conference also has a plan in place for what happens after the conference is over. The good news is that most of
2020 saw an immense change in traditionally in-person conferences, with new regulations and worries over coronavirus infections leading many to switch to online events –
5 Ways to Gain and Improve Online Reviews Before a customer decides to buy your product or visit your business there are a lot of
6 Tips For Mastering Effective Email Marketing Most people have the idea that email marketing is dead and that it isn’t important as other digital
What is Online Repuatation Management? (10/30/2019) TRANSCRIPT ORM Definition Today, we’re talking about online reputation management. Let’s define online reputation management. One of the funny
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