Digital Marketing

Marketing Automation Workflows

Boost Your Revenue: 35 Proven Marketing Automation Workflows

Key Insights: If you are an industrial B2B owner, operations manager, or marketing manager who wants to streamline your marketing efforts, then this article is for you. We will discuss marketing automation workflows and their offer of an effective way to save time and enhance customer engagement. Once you’re done absorbing information this article, guaranteed you’ll […]

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Marketing Automation Best Practices

Elevate Your Strategy: Marketing Automation Best Practices

Key Insights: For industrial B2B companies, optimizing marketing automation is crucial for staying competitive. This article is designed for business owners, operations managers, and marketing managers who want to enhance their marketing strategies.   Implementing these best practices can improve customer engagement, streamline operations, and increase ROI.   Read on to discover actionable insights and practical tips

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Marketing Automation Trends

Marketing Automation Trends in 2024

In a time when efficiency is key, marketing automation streamlines B2B operations. This technology not only simplifies marketing tasks but also enhances campaign impact across platforms. As we explore the shifting landscape of marketing automation, readers will uncover insights into how marketing automation software and these advancements can revolutionize their marketing strategies. Expect real-world marketing

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Marketing Automation Examples

15 Effective Marketing Automation Examples for Success

In the competitive world of industrial B2B, staying ahead requires leveraging every available automation tool. This article is crafted for business owners, operations managers, and marketing teams eager to streamline their marketing efforts and gain a competitive edge. We’ll explore real-life marketing automation examples, showcasing how marketing automation software can enhance efficiency and boost customer

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what is b2b marketing automation

What is B2B Marketing Automation

In the dynamic business environment, industrial B2B firms progressively embrace marketing automation. This innovative tool helps streamline marketing processes and automate routine tasks. Business owners, operations managers, and marketing professionals can reap advantages from this technology. Utilizing these tools can revolutionize your customer interaction strategies and lead nurturing efforts.  This piece explores the concept of

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LiveVSVirtual

All the Differences For A Virtual Conference Vs. Live Conference

2024 saw an immense change in traditionally in-person conferences, with new regulations and worries over coronavirus infections leading many to switch to online events – for better and worse. While the future is still unclear for these kinds of conferences, it’s important for every business to understand if virtual conferences are right for them, and

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Exponentially Grow Your Revenue with Sales Automation

Sales Automation: Skyrocket Your Profits Effortlessly

Sales automation and related technologies are discussed a lot these days, but adoption rates can still be low: Studies have shown that HR, Customer Service, and even Finance are more likely to automate than sales and marketing. That indicates a lot of missed potential – and lost revenue. Here’s how sales automation can make such

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Know Your Target Audience and Create Your Buyer Persona

Buyer Persona and Customer Avatars: Who is Your Website Marketing To?

It is incredibly important to develop buyer personas to make sure your website and marketing efforts are targeting the right people. Let’s dive into buyer personas, customer avatars, and the strategy of creating a character to better understand just how your target audience is behaving – and what changes may be a good idea for your site. We’re going to begin with the basics.

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8 Things to Do Right Now to Improve ROI From Digital Marketing_

8 Things to Do Right Now to Improve ROI from Digital Marketing

ROI is one of the easiest indicators to run for marketing efforts, making it a handy go-to when measuring results: Simply divide net profit (derived from sales minus investment) by total investment (the current budget) and multiply by 100 to get a percentage. But here’s where the challenge creeps in: If ROI isn’t what you’d

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How-to-Determine-When-Your-Digital-Marketing-Strategy-Needs-Adjusting

How to Determine When Your Digital Marketing Strategy Needs Adjusting

When businesses set up digital marketing to enable online sales (which can take a significant investment in resources), a common bit of advice they get from agencies is, “Be prepared to analyze and adjust your strategy over time to keep improving it.” But while organizations may be prepared to do this, it can be difficult

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the marketing benefits of outsourcing social media management to an agency

The Marketing Benefits of Outsourcing Social Media Management to an Agency

One comment Blue Atlas Marketing hears from growing businesses is, “We already have a position filled for managing our social media. I’m not sure what working with an outside agency could add.” Many brands may feel this way without fully understanding what a marketing agency does for social media, which is why we’re taking a

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Digital Marketing vs Traditional Marketing

Digital Marketing vs Traditional Marketing (10/30/2019)From Blue Atlas: Digital Marketing Agency TRANSCRIPT Today we’re talking about digital marketing versus traditional advertising. I feel like this was a great topic to bring up because it’s actually one of our most trafficked blogs on our website. When looking at the difference of the two, people tend to

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Hidden Problems With Your Social Media Strategy

5 Hidden Problems With Your Social Media Strategy

Should businesses invest in social media in 2019? Absolutely – and that goes for all kinds of industries, including even the most straightforward B2B companies. A business with a strong brand identity and an interest in online leads is in an ideal spot for social media marketing. But brands must also create effective social strategies

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Why Email Marketing Is NOT Dead in 2019 – But More Important Than Ever

  Every year businesses look at their marketing strategy and ask the same question: Is email marketing dying? How much time should we invest in it?” This isn’t helped by the many publications that publish yearly “Email is dead!” articles for some easy clickbait. Here’s the truth: Email marketing isn’t just alive, it’s an incredibly

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8 Types of Marketing Content Hotels Need to Succeed in 2019

Content marketing has never been so important for the hospitality industry. Online competition continues to grow, target audiences are doing more research than ever, and client demands remain high. Remember, today’s leads aren’t just looking at the big sites to make a quick travel decision. They’re looking at Instagram, TripAdvisor, and Google reviews to make

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10 Marketing Tactics Your Restaurant Needs to Be Using in 2019

Restaurants and digital marketing are a powerful combination. The latest trends and tools in marketing can prove particularly beneficial to a restaurant that’s looking to stand out from the crowd. The key is knowing what’s possible! To help, we’ve collected the best marketing tips of 2019 for restaurants on the rise. Check out the list

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