Branding

7 Warnings of Brand Inconsistencies on Your Website

Brand inconsistencies on your website can make the experience confusing or painful for new visitors – but it’s not always clear when there’s an underlying

July 20, 2021

Know Your Target Audience and Create Your Buyer Persona

Branding

Buyer Persona and Customer Avatars: Who is Your Website Marketing To?

It is incredibly important to develop buyer personas to make sure your website and marketing efforts are targeting the right people. Let’s dive into buyer

July 8, 2021

Uncategorized

WordPress vs. the Alternatives: Why WordPress CMS Is Still the Best Option in 2021

When it comes to building your own website in 2021, brands can choose between a CMS (Content Management System) and a dedicated website builder. The

June 24, 2021

Design

5 Things That Your Website SHOULDN’T Have in 2021

When a business first sets up its own website, there’s an especially important piece of advice that it should hear: The internet doesn’t sit still.

June 10, 2021

Business

The Top 7 Must-Haves for Effective Local SEO

Local SEO gets frequent attention because it’s frequently effective! Throughout the 2010s, we saw growing focus on location-based services and location-based searching. Now in the

May 17, 2021

Marketing

5 Tips to Create the Perfect Salon Promo Video

For growing businesses, video marketing is a beneficial means of interacting with your target market and growing your brand. 81% of people have been convinced to buy a product

May 11, 2021

ADA Compliance

How to Check if Your Website is ADA Compliant for 2021

The ADA, or Americans with Disabilities Act, is periodically updated with new guidelines and practices for today’s work – so it’s not a surprise that

May 3, 2021

5 ways your website is losing conversions_

Website Development

5 Ways Your Website Is Losing Conversions

When drilling down to specific goals for a website, many brands focus on conversions – a.k.a., the ratio of people that visit a website (via

April 15, 2021

Why Load Speed Can Kill Your Websites SEO Ranking

SEO/SEM

Why Load Speed Can Kill Your Website’s SEO Rankings

One factor our agency pays close attention to is page load times and overall website performance. Not all brands are sure why this matters, or

April 15, 2021

B2C

18 Rejuvenating Spa Marketing Tactics for Your Salon in 2021

We hear a lot about marketing tactics like email marketing, social media marketing, content marketing, etc., but there are other small little tactics that make

April 11, 2021

Digital Marketing

4 Useful Forms of Digital Marketing for Spas

In order to achieve success in today’s world, it is imperative for spa businesses to make use of digital marketing channels to establish a successful

April 2, 2021

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