ROI is one of the easiest indicators to run for marketing efforts, making it a handy go-to when measuring results: Simply divide net profit (derived
When businesses set up digital marketing to enable online sales (which can take a significant investment in resources), a common bit of advice they get
PPC ads which appear on websites and online platforms are a core part of online traffic – but that doesn’t mean they’re easy to manage.
We’ve seen a common goal businesses are raising in 2020 and planning on in 2021: Better customer retention! Organizations are looking for new, effective ways to
Lead nurturing is all about ensuring two things: That early leads are successfully picked up via marketing efforts, and that sales and marketing are aligned
Social media ads excel at reaching highly specific target audiences with customized content to immediately guide them into sales funnels…at least, that’s what happens when
Is your organization planning an upcoming event? That can be a challenging experience, especially with the conditions that 2020 has brought to businesses around the
It’s common to think of social media as an outward-facing tool, a way to engage leads and customers. But brands should also think of social
One comment Blue Atlas Marketing hears from growing businesses is, “We already have a position filled for managing our social media. I’m not sure what
Brands new to an active social media schedule may face a familiar challenge: Finding content to share isn’t always easy! But businesses still have to
Event planning went on a roller-coaster ride in 2020: Social distancing, regulations on group size, venues shutting down, and the growth of new communication technologies
Switching to a virtual conference requires a new way of thinking for brands that don’t have a lot of experience with digital events yet. One
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