Every year businesses look at their marketing strategy and ask the same question: Is email marketing dying? How much time should we invest in it?” This isn’t helped by the many publications that publish yearly “Email is dead!” articles for some easy clickbait. Here’s the truth: Email marketing isn’t just alive, it’s an incredibly …
Why Email Marketing Is NOT Dead in 2019 – But More Important Than Ever Read More »
Content marketing has never been so important for the hospitality industry. Online competition continues to grow, target audiences are doing more research than ever, and client demands remain high. Remember, today’s leads aren’t just looking at the big sites to make a quick travel decision. They’re looking at Instagram, TripAdvisor, and Google reviews to make …
8 Types of Marketing Content Hotels Need to Succeed in 2019 Read More »
It’s tempting to breathe a sigh of relief when your website goes live. Maybe just a few bug fixes and some product page updates, but otherwise you don’t have worry about it, right? Not exactly. A website is an ongoing project – just look at how important mobile updates have become – and this is …
The Top Indicators that Your Web Content Needs a Rework Read More »
One of the most important parts of your content isn’t the text at all – but the web layout where the text is presented. A website can make or break your content just by how it looks, and a good web presentation can make strong content even more successful. So let’s dig into how your …
Content vs Layout: How to Design a Website Where Content is King Read More »
Transcribed content from video. In this post, we’ll highlight five easy and effective ways to build links back to your website (as well why your website needs a link building boost in general). When we talk about SEO, it is a constantly changing process – the usability of the site and how people are using …
Transcribed content from video. It’s time for the weekly How to SEO series this week. We’re talking about your blog and we’re talking about five tips to make your blog more friendly to the search engines. Most people are blogging nowadays, most people are putting together articles, content, things like that. If you’re doing search …
SEO HOW-TO: 5 Tips to Make Your Blog More Friendly to the Search Engines Read More »
If you’re new to managing a website and driving traffic, then this post is for you. Check out this guide to learn crucial tips for marketing your website. Around a half million new small businesses enter the market each year. Many of those businesses will have websites. If you’re a business owner, it’s likely you want or …
Marketing Your Website to Get More Traffic: A Beginner’s Guide Read More »
Are you frustrated because you’ve written great content, but you aren’t seeing a payoff in search traffic? Check out this guide to learn how to improve the SEO friendliness of your blogs. You know that SEO friendliness is a key component of your website. After all, if you can’t create a website that Google is able to …
Optimize Your Blog’s SEO Friendliness: A Complete Guide Read More »
When it comes to CTA advertising, the call to action almost always leads back to your website. Make sure you’re turning clicks into conversions by putting your best message forward. Our tips for designing your website’s pages for killer call-to-actions, is just one of 10 B2B website design trends that are driving conversions, that will …
CTA Advertising: How to Write Killer Call to Actions for Your B2B Website Read More »
Your B2B website design plays a large role in how site visitors respond to your content and call to actions. Brush up on the latest design trends that are appealing to target audiences and driving interest and conversions. We have a question for you: How do you increase your conversion rate by up to 200%? Now, …
10 B2B Website Design Trends That are Driving Conversions Read More »
Just like any project, building a B2B website requires planning before you even consider mocking up a design. Make sure that you take these 5 things into consideration when planning your site’s elements, content, and design so your website can become a successful tool for your company’s marketing strategy. The business-to-business (B2B) community is booming! …
5 Things to Consider Before Building a B2B Website Read More »
Unleash the power of Google and watch your site climb to the top with local search engine marketing and optimization. In this series, we’ve discussed how to implement, track, and manage SEO. Now it’s time to put everything together to soar above the competition. Is Your Search Engine Ranking Lower Than Your Competitors? You’re a …
5 Tips to Dominate the Competition with Local Search Engine Marketing and Optimization Read More »
Search engine optimization (SEO) is your key to unlocking digital success. Run through our SEO checklist and properly optimize your website with creative content, keywords, and so much more! Most people with websites don’t have a clue what to do with SEO best practices. Some of them don’t even know what it is. That’s okay. …
Now that you know the SEO basics, it’s time to learn some SEO principles. Put your plan into action with these tips and tricks that can help your website reach the #1 spot on Google. You can have the greatest content marketing strategy in place, but without using the right SEO principles, nobody is going to see …
5 Technical SEO Principles That Help Your Site Rank Read More »
Feeling out of your depth? Our SEO for Dummies guide introduces businesses to the in’s and outs of search engine optimization (SEO) and provides best practices, tips and tricks you can use now, and how to plan the best strategy for your industry. If you’re a new business owner or you’re creating a new website …
SEO for Dummies: Your Complete Guide to Search Engine Optimization Read More »
Do you need help getting more people leads? If so, check out this guide (and 10 tips for funnel leads) on how to create successful lead generation strategies that will help your company thrive. A whopping 63% of marketers claim that generating traffic and leads is their top challenge nowadays. Proper lead generation strategies are what all …
How to Create Successful Lead Generation Strategies Read More »
Every business in the world aims to fill the top of its sales funnel with qualified leads one way or another. Here are 10 tips that will help you generate top of the funnel leads that will convert into customers. You’ve heard it before, but it bears repeating. The competition for consumers’ attention is fiercer …
There are three very important lifecycle stages to the buyer’s journey. Here is a comprehensive guide that will help you make more sales in the future. How do you know when a customer is ready to buy your stuff? Believe it or not, there’s a concrete answer. It’s the reason marketers designed the buyer’s journey. …
The Three Stages of the Buyer’s Journey- A Comprehensive Guide Read More »
The name of the game online is lead conversion. If you have a website, you probably try to convert your website traffic in one way or another. It might be for donations, email signups, sales leads, e-commerce sales, ticket sales, etc…. (we know the list goes on and on). The point is, you want to …
83 Lead Generation Suggestions for Improving Your Website Conversions Read More »
Can You Be Found Online? When potential customers are looking for you online, can you be found? Is the info correct? Rank better, improve your Local SEO, and get more business with these three tips from Blue Atlas Marketing. Blue Atlas Marketing is a full service marketing firm providing tips, resources, and services to businesses …
3 Top Tips for Improving Online Presence & Local SEO Read More »
