Blue Atlas Marketing is a full-service web marketing firm that utilizes multiple marketing channels to build awareness, generate leads, and drive business. We know it takes many different angles working together to implement a proper marketing strategy, and our team’s expertise ensures that we tackle each avenue effectively and efficiently.
We utilize a 5-pronged digital approach to ensure we bring all aspects of a solid marketing strategy into the mix. Each area independently can be strong, but we understand that the best results come from a cumulation of these 5 main areas and all of the details that go into each area.
Your web and digital marketing strategy starts with a highly-converting website that supports your sales process while creating leads for your sales efforts.
Blue Atlas’ in-house technical and design team builds aesthetically-pleasing websites with a focus on conversion while incorporating complex technical requirements and functionality. Big or small, simple or complex, Blue Atlas is your website partner, who will establish a solid core for your digital marketing strategy.
A good website is built to rank in the search engines, but you must continue building credibility through inbound links off of your website to see real results.
Blue Atlas utilizes professional, white-hat techniques to rank your website higher in the search engines and capitalize on the right search traffic.
Through organic SEO (Search engine optimization) and expertly-managed Pay-Per-Click (PPC or Google Ads) Ad campaigns, we capture the right traffic looking for your product or service and drive them to your highly-converting website!
With an SEO and PPC campaign targeting traffic searching for your product or service, we look to social media for organic and paid opportunities. Social media provides an avenue to interrupt potential customers and start them down the sales funnel with awareness and lead generation campaigns.
Organic posts keep you top of mind with existing connections, and ad campaigns allows us to create new connections and generate new lead sources.
Email marketing is still one of the highest converting digital avenues. We incorporate an automated and calculated email marketing approach to your digital marketing strategy that allows us to nurture existing prospects, engage existing customers, and increase business.
We utilize manual and automated platforms to drive traffic back into the sales process and help support the sales team.
A proper digital marketing strategy brings search engines, social media, email, and website together, but content is the piece that holds the strategy together. We help create a combination of resourceful articles, informative white papers, and authoritative webinars to establish you and your company as a thought leader.
This combination of content is used throughout the rest of the strategy to drive brand awareness and leads through the website and into your sales team.
Are you interested in our services or want to know more about us? Don’t hesitate to get in touch with us. We look forward to hearing from you!