Branding

Brand Inconsistencies On Your Website

7 Warnings of Brand Inconsistencies on Your Website

Brand inconsistencies on your website can make the experience confusing or painful for new visitors – but it’s not always clear when there’s an underlying problem. Let’s look at a few common red flags that indicate inconsistency on a brand’s website, and why it should be fixed. 1. You’re Using Different Logos Across Your Website …

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Know Your Target Audience and Create Your Buyer Persona

Buyer Persona and Customer Avatars: Who is Your Website Marketing To?

It is incredibly important to develop buyer personas to make sure your website and marketing efforts are targeting the right people. Let’s dive into buyer personas, customer avatars, and the strategy of creating a character to better understand just how your target audience is behaving – and what changes may be a good idea for your site. We’re going to begin with the basics.

Virtual Conference

Should You or Your Brand Participate In A Virtual Conference?

Event planning went on a roller-coaster ride in 2020:  Social distancing, regulations on group size, venues shutting down, and the growth of new communication technologies all changed the way that conferences work. New solutions quickly appeared to enable virtual conferences through apps like Zoom and livestreaming tools…but that means that brands have to make key …

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Expert Tips to Improve Referrals for Entertainment Venues

Referrals hold particular value for venues. A large number of clients will make up their minds based on what they hear from other people that they trust. In these conditions, an authentic recommendation is key to success. Today’s referral process is much more than just saying, “And tell your friends!” as a client is leaving. …

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Chicken sandwich

9 Tips for Finding Your Restaurant’s “Chicken Sandwich”

It’s official: Popeye’s has now sold out of their famous chicken sandwich a month early, after a massive event that spawned memes, news anchor debates, widespread social posts about long lines, and Twitter commentary from all sorts of rival restaurants. In short, the perfect dream for a restaurant chain. In the aftermath, a whole lot …

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The Rise of User Intent: What to Do With Keywords in the Age of AI

Google has been nurturing a new approach to page ranking for several years now: It’s called user intent, and it’s become one of the primary indicators of what results Google will return. Is your business ready for this SEO paradigm? Here’s what you need to know. What is User Intent in Digital Marketing? User intent, …

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10 Ways to Ensure Your Website Becomes an “Authority”

You may hear a lot of talk about a website’s “authority,” but that authority isn’t always clearly defined. It actually means something very specific for SEO: It’s about trust – trust in your brand, your website, and above all, your expert content. Google has radically transformed how it looks at authority in recent years: While …

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lead generation strategies

How to Create Successful Lead Generation Strategies

Do you need help getting more people leads? If so, check out this guide (and 10 tips for funnel leads) on how to create successful lead generation strategies that will help your company thrive. A whopping 63% of marketers claim that generating traffic and leads is their top challenge nowadays. Proper lead generation strategies are what all …

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top of the funnel leads

10 Tips for Generating Top of the Funnel Leads

Every business in the world aims to fill the top of its sales funnel with qualified leads one way or another. Here are 10 tips that will help you generate top of the funnel leads that will convert into customers. You’ve heard it before, but it bears repeating. The competition for consumers’ attention is fiercer …

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Digital Advertising

Digital Advertising vs. Traditional Advertising

As a business owner, whenever you pay to market your business, you want to make sure that your money is well spent. Especially if your business is on the smaller end of the spectrum, every single dollar spent on advertising counts. So, with so many options to advertise your business these days, which is the …

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Improving Online Presence & Local SEO

3 Top Tips for Improving Online Presence & Local SEO

Can You Be Found Online? When potential customers are looking for you online, can you be found? Is the info correct? Rank better, improve your Local SEO, and get more business with these three tips from Blue Atlas Marketing. Blue Atlas Marketing is a full service marketing firm providing tips, resources, and services to businesses …

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manage your business's online presence

Control Your Online Presence with Online Reputation Management

According to BrightLocal, 91% of consumers regularly read online reviews and 87% of consumers won’t consider a local business with low ratings. Managing your business online is critical in today’s digital age. Not only do you need a mobile-ready website, you need to be found in local searches (SEO) and on searches such as maps, …

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