Brand inconsistencies on your website can make the experience confusing or painful for new visitors – but it’s not always clear when there’s an underlying
It is incredibly important to develop buyer personas to make sure your website and marketing efforts are targeting the right people. Let’s dive into buyer
Event planning went on a roller-coaster ride in 2020: Social distancing, regulations on group size, venues shutting down, and the growth of new communication technologies
Referrals hold particular value for venues. A large number of clients will make up their minds based on what they hear from other people that
It’s official: Popeye’s has now sold out of their famous chicken sandwich a month early, after a massive event that spawned memes, news anchor debates,
Google has been nurturing a new approach to page ranking for several years now: It’s called user intent, and it’s become one of the primary
You may hear a lot of talk about a website’s “authority,” but that authority isn’t always clearly defined. It actually means something very specific for
Do you need help getting more people leads? If so, check out this guide (and 10 tips for funnel leads) on how to create successful
Every business in the world aims to fill the top of its sales funnel with qualified leads one way or another. Here are 10 tips
As a business owner, whenever you pay to market your business, you want to make sure that your money is well spent. Especially if your
Can You Be Found Online? When potential customers are looking for you online, can you be found? Is the info correct? Rank better, improve your
According to BrightLocal, 91% of consumers regularly read online reviews and 87% of consumers won’t consider a local business with low ratings. Managing your business
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