It’s official: Popeye’s has now sold out of their famous chicken sandwich a month early, after a massive event that spawned memes, news anchor debates, widespread social posts about long lines, and Twitter commentary from all sorts of rival restaurants. In short, the perfect dream for a restaurant chain. In the aftermath, a whole lot […]
9 Tips for Finding Your Restaurant’s “Chicken Sandwich” Read More »
Google has been nurturing a new approach to page ranking for several years now: It’s called user intent, and it’s become one of the primary indicators of what results Google will return. Is your business ready for this SEO paradigm? Here’s what you need to know. What is User Intent in Digital Marketing? User intent,
The Rise of User Intent: What to Do With Keywords in the Age of AI Read More »
You may hear a lot of talk about a website’s “authority,” but that authority isn’t always clearly defined. It actually means something very specific for SEO: It’s about trust – trust in your brand, your website, and above all, your expert content. Google has radically transformed how it looks at authority in recent years: While
10 Ways to Ensure Your Website Becomes an “Authority” Read More »
Do you need help getting more people leads? If so, check out this guide (and 10 tips for funnel leads) on how to create successful lead generation strategies that will help your company thrive. A whopping 63% of marketers claim that generating traffic and leads is their top challenge nowadays. Proper lead generation strategies are what all
How to Create Successful Lead Generation Strategies Read More »
Every business in the world aims to fill the top of its sales funnel with qualified leads in one way or another. Here are 10 tips to help you generate top of the funnel leads that will convert into customers. You’ve heard it before, but it bears repeating. The competition for consumers’ attention is fiercer
10 Tips for Generating Top of the Funnel Leads Read More »
As a business owner, whenever you pay to market your business, you want to make sure that your money is well spent. Especially if your business is on the smaller end of the spectrum, every single dollar spent on advertising counts. So, with so many options to advertise your business these days, which is the
Digital and Traditional Advertising: What’s the Difference? Read More »
Can You Be Found Online? When potential customers are looking for you online, can you be found? Is the info correct? Rank better, improve your Local SEO, and get more business with these three tips from Blue Atlas Marketing. Blue Atlas Marketing is a full-service marketing firm providing tips, resources, and services to businesses who
3 Top Tips for Improving Online Presence & Local SEO Read More »
According to BrightLocal, 91% of consumers regularly read online reviews and 87% of consumers won’t consider a local business with low ratings. Managing your business online is critical in today’s digital age. Not only do you need a mobile-ready website, you need to be found in local searches (SEO) and on searches such as maps,
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