Branding

7 Warnings of Brand Inconsistencies on Your Website

Brand inconsistencies on your website can make the experience confusing or painful for new visitors – but it’s not always clear when there’s an underlying

July 20, 2021

Know Your Target Audience and Create Your Buyer Persona

Branding

Buyer Persona and Customer Avatars: Who is Your Website Marketing To?

It is incredibly important to develop buyer personas to make sure your website and marketing efforts are targeting the right people. Let’s dive into buyer

July 8, 2021

Branding

Should You or Your Brand Participate In A Virtual Conference?

Event planning went on a roller-coaster ride in 2020: Social distancing, regulations on group size, venues shutting down, and the growth of new communication technologies

October 15, 2020

B2B

Expert Tips to Improve Referrals for Entertainment Venues

Referrals hold particular value for venues. A large number of clients will make up their minds based on what they hear from other people that

September 27, 2019

B2C

9 Tips for Finding Your Restaurant’s “Chicken Sandwich”

It’s official: Popeye’s has now sold out of their famous chicken sandwich a month early, after a massive event that spawned memes, news anchor debates,

September 4, 2019

Blue Blog

The Rise of User Intent: What to Do With Keywords in the Age of AI

Google has been nurturing a new approach to page ranking for several years now: It’s called user intent, and it’s become one of the primary

July 15, 2019

Blue Blog

10 Ways to Ensure Your Website Becomes an “Authority”

You may hear a lot of talk about a website’s “authority,” but that authority isn’t always clearly defined. It actually means something very specific for

July 10, 2019