ROI is one of the easiest indicators to run for marketing efforts, making it a handy go-to when measuring results: Simply divide net profit (derived from sales minus investment) by total investment (the current budget) and multiply by 100 to get a percentage. But here’s where the challenge creeps in: If ROI isn’t what you’d […]
8 Things to Do Right Now to Improve ROI from Digital Marketing Read More »
PPC ads that appear on websites and online platforms are a core part of online traffic – but that doesn’t mean they’re easy to manage. Bidding on ads and paying per click can feel like an esoteric practice for businesses building online leads. That can make it difficult to plan a PPC budget – or
When To Increase PPC(Pay-Per-Click) Ads Budget? Read More »
Lead nurturing is all about ensuring two things: That early leads are successfully picked up via marketing efforts, and that sales and marketing are aligned to deal with those leads in an efficient manner, so they are guided through the sales funnel. If your business is looking for more reliable sales, or wants to improve
What Lead Nurturing Strategies Should Companies Prepare for 2021? Read More »
Content marketing has never been so important for the hospitality industry. Online competition continues to grow, target audiences are doing more research than ever, and client demands remain high. Remember, today’s leads aren’t just looking at the big sites to make a quick travel decision. They’re looking at Instagram, TripAdvisor, and Google reviews to make
8 Types of Marketing Content Hotels Need to Succeed in 2019 Read More »
Is it possible to have too many leads for your business? Only if you don’t have a great sales leads management strategy to stay on top of them. Check out this guide for more details. Having leads is great, but you’ll lose out on that opportunity if you don’t manage them effectively. Do you know
Where You Lead: A Comprehensive Guide to Sales Lead Management Read More »
Some customers are harder to convince than others. To increase your revenue, you need to have the right closing strategy. Here is an article on how to close a sale when you’re dealing with a tough customer. When you work in sales, you’re going to encounter tough prospects. They’ll require more time and patience than
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Do you need help getting more people leads? If so, check out this guide (and 10 tips for funnel leads) on how to create successful lead generation strategies that will help your company thrive. A whopping 63% of marketers claim that generating traffic and leads is their top challenge nowadays. Proper lead generation strategies are what all
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Every business in the world aims to fill the top of its sales funnel with qualified leads in one way or another. Here are 10 tips to help you generate top of the funnel leads that will convert into customers. You’ve heard it before, but it bears repeating. The competition for consumers’ attention is fiercer
10 Tips for Generating Top of the Funnel Leads Read More »
There are three very important lifecycle stages to the buyer’s journey. Here is a comprehensive guide that will help you make more sales in the future. How do you know when a customer is ready to buy your stuff? Believe it or not, there’s a concrete answer. It’s the reason marketers designed the buyer’s journey.
The Three Stages of the Buyer’s Journey- A Comprehensive Guide Read More »
Hiring a data protection officer is an important process, so make sure you’re prepared. Read on to learn the top seven things to look for before hiring a professional in this field. So you’ve heard all about the GDPR, and the headache it might be complying with it. But, we know that there isn’t another
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If you’re wondering what does GDPR stand for, we share all of the details about the General Data Protection Regulation (GDPR) and why it should matter to you. One thing you might have noticed in the last few weeks is an unusually high number of companies sharing details about their Privacy Policy and Terms and
What Does GDPR Stand For and Why It Should Matter to You Read More »
As a business owner, whenever you pay to market your business, you want to make sure that your money is well spent. Especially if your business is on the smaller end of the spectrum, every single dollar spent on advertising counts. So, with so many options to advertise your business these days, which is the
Digital and Traditional Advertising: What’s the Difference? Read More »
The name of the game online is lead conversion. If you have a website, you probably try to convert your website traffic in one way or another. It might be for donations, email signups, sales leads, e-commerce sales, ticket sales, etc…. (we know the list goes on and on). The point is, you want to
83 Lead Generation Suggestions for Improving Your Website Conversions Read More »
