Strong branding begins with a strong understanding of your target market. If your business has never really made an organized effort to understand what sort of buyers it wants to sell to, now is the time! This is often called “primary research” and is an invaluable starting place for creating a cohesive marketing strategy.
ROI is one of the easiest indicators to run for marketing efforts, making it a handy go-to when measuring results: Simply divide net profit (derived from sales minus investment) by total investment (the current budget) and multiply by 100 to get a percentage. But here’s where the challenge creeps in: If ROI isn’t what you’d …
8 Things to Do Right Now to Improve ROI from Digital Marketing Read More »
Spas are one of the trendiest businesses in today’s market and that’s because most people choose the spa when they need some relaxation! Previously salon services were dominantly seen as being for women, but now men have also become more interested and open to making a trip to the spa to freshen up. There are many different …
PPC ads which appear on websites and online platforms are a core part of online traffic – but that doesn’t mean they’re easy to manage. Bidding on ads and paying per click can feel like an esoteric practice to businesses building online leads. That can make it difficult to plan a PPC budget – or …
When It Is Time To Increase Your (Pay-Per-Click) PPC Ad Budget? Read More »
Lead nurturing is all about ensuring two things: That early leads are successfully picked up via marketing efforts, and that sales and marketing are aligned to deal with those leads in an efficient manner, so they are guided through the sales funnel. If your business is looking for more reliable sales, or wants to improve …
What Lead Nurturing Strategies Should Companies Prepare for 2021? Read More »
6 Tips For Mastering Effective Email Marketing Most people have the idea that email marketing is dead and that it isn’t important as other digital marketing tactics. Boy are they wrong! According to Oberlo, in 2019 global email users reached 3.9 million users and in 2023 that number is predicted to reach 4.3 billion users. …
When companies start working on their digital presence, many silo PPC (pay per click) online ads – like the type you see in your browser when you make a search – and local SEO, the words you use to guarantee a presence in local searches, Google Maps, and similar situations. At first glance, this separation …
Combining Google Ads and Local SEO is a Winning Combination Read More »
You walk into a networking event or marketing meeting, and people are tossing around digital marketing, internet marketing, PPC, SEO, metrics, on and on… You feel a bit overwhelmed, but you don’t want anyone to know you may be a newbie in the conversation. Never fear! I will take you through several key areas of …
Should businesses invest in social media in 2019? Absolutely – and that goes for all kinds of industries, including even the most straightforward B2B companies. A business with a strong brand identity and an interest in online leads is in an ideal spot for social media marketing. But brands must also create effective social strategies …
5 Hidden Problems With Your Social Media Strategy Read More »
One of the most frequent questions companies ask marketing services about SEO is, “How long will it take to see results?” The goal is understandable – they want actionable information about timetables and how long they’ll have to invest in SEO strategies before they get where they want. The answer, however, is that it doesn’t …
The Path to SEO Results: Why SEO Isn’t Just a One-Time Tactic Read More »
When brands hear discussions about web profiles or online reputations, one of the first things mentioned is Google My Business, a ubiquitous profile that’s vital for online presence, people looking up contact information, local SEO, and much more. But this reputation conversation shouldn’t end with Google My Business, as important as it is. A brand’s …
How to Manage Your Online Reputation Beyond Google My Business Read More »
Referrals hold particular value for venues. A large number of clients will make up their minds based on what they hear from other people that they trust. In these conditions, an authentic recommendation is key to success. Today’s referral process is much more than just saying, “And tell your friends!” as a client is leaving. …
Expert Tips to Improve Referrals for Entertainment Venues Read More »
Content marketing has never been so important for the hospitality industry. Online competition continues to grow, target audiences are doing more research than ever, and client demands remain high. Remember, today’s leads aren’t just looking at the big sites to make a quick travel decision. They’re looking at Instagram, TripAdvisor, and Google reviews to make …
8 Types of Marketing Content Hotels Need to Succeed in 2019 Read More »
Is it possible to have too many leads for your business? Only if you don’t have a great sales leads management strategy to stay on top of them. Check out this guide for more details. Having leads is great – but, if you don’t manage them effectively, you’ll lose out on a lot of that …
Where You Lead: A Comprehensive Guide to Sales Leads Management Read More »
While identifying leads and driving them to your website is important, getting more visitors to your page is only half the battle. Check out this guide to learn how to calculate conversion rate and determine if your website is converting. Are you wasting money? Would you know if you were? To run a successful business, …
Is My Website Converting Leads? How to Calculate Conversion Rate Read More »
Some customers are harder to convince than others. To increase your revenue, you need to have the right closing strategy. Here is an article on how to close a sale when you’re dealing with a tough customer. When you work in sales, you’re going to encounter tough prospects. They’ll require more time and patience than …
Do you need help getting more people leads? If so, check out this guide (and 10 tips for funnel leads) on how to create successful lead generation strategies that will help your company thrive. A whopping 63% of marketers claim that generating traffic and leads is their top challenge nowadays. Proper lead generation strategies are what all …
How to Create Successful Lead Generation Strategies Read More »
Every business in the world aims to fill the top of its sales funnel with qualified leads one way or another. Here are 10 tips that will help you generate top of the funnel leads that will convert into customers. You’ve heard it before, but it bears repeating. The competition for consumers’ attention is fiercer …
There are three very important lifecycle stages to the buyer’s journey. Here is a comprehensive guide that will help you make more sales in the future. How do you know when a customer is ready to buy your stuff? Believe it or not, there’s a concrete answer. It’s the reason marketers designed the buyer’s journey. …
The Three Stages of the Buyer’s Journey- A Comprehensive Guide Read More »
Hiring a data protection officer is an important process, so make sure you’re prepared. Read on to learn the top seven things to look for before hiring a professional in this field. So you’ve heard all about the GDPR, and the headache it might be complying with it. But, we know that there isn’t another …
7 Things to Look for in a Data Protection Officer Read More »
