ROI is one of the easiest indicators to run for marketing efforts, making it a handy go-to when measuring results: Simply divide net profit (derived
PPC ads which appear on websites and online platforms are a core part of online traffic – but that doesn’t mean they’re easy to manage.
Lead nurturing is all about ensuring two things: That early leads are successfully picked up via marketing efforts, and that sales and marketing are aligned
6 Tips For Mastering Effective Email Marketing Most people have the idea that email marketing is dead and that it isn’t important as other digital
When companies start working on their digital presence, many silo PPC (pay per click) online ads – like the type you see in your browser
You walk into a networking event or marketing meeting, and people are tossing around digital marketing, internet marketing, PPC, SEO, metrics, on and on… You
Should businesses invest in social media in 2019? Absolutely – and that goes for all kinds of industries, including even the most straightforward B2B companies.
One of the most frequent questions companies ask marketing services about SEO is, “How long will it take to see results?” The goal is understandable
When brands hear discussions about web profiles or online reputations, one of the first things mentioned is Google My Business, a ubiquitous profile that’s vital
Referrals hold particular value for venues. A large number of clients will make up their minds based on what they hear from other people that
Content marketing has never been so important for the hospitality industry. Online competition continues to grow, target audiences are doing more research than ever, and
Is it possible to have too many leads for your business? Only if you don’t have a great sales leads management strategy to stay on
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