Lead Generation

Exponentially Grow Your Revenue with Sales Automation

How Sales Automation Can Exponentially Grow Your Revenue

Sales automation and related technologies are discussed a lot these days, but adoption rates can still be low: Studies have shown that HR, Customer Service, and even Finance are more likely to automate than sales and marketing. That indicates a lot of missed potential – and lost revenue. Here’s how sales automation can make such …

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8 Things to Do Right Now to Improve ROI From Digital Marketing_

8 Things to Do Right Now to Improve ROI from Digital Marketing

ROI is one of the easiest indicators to run for marketing efforts, making it a handy go-to when measuring results: Simply divide net profit (derived from sales minus investment) by total investment (the current budget) and multiply by 100 to get a percentage. But here’s where the challenge creeps in: If ROI isn’t what you’d …

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Lead Nuturing Strategies

What Lead Nurturing Strategies Should Companies Prepare for 2021?

Lead nurturing is all about ensuring two things: That early leads are successfully picked up via marketing efforts, and that sales and marketing are aligned to deal with those leads in an efficient manner, so they are guided through the sales funnel. If your business is looking for more reliable sales, or wants to improve …

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Hidden Problems With Your Social Media Strategy

5 Hidden Problems With Your Social Media Strategy

Should businesses invest in social media in 2019? Absolutely – and that goes for all kinds of industries, including even the most straightforward B2B companies. A business with a strong brand identity and an interest in online leads is in an ideal spot for social media marketing. But brands must also create effective social strategies …

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The Path to SEO Results: Why SEO Isn’t Just a One-Time Tactic

One of the most frequent questions companies ask marketing services about SEO is, “How long will it take to see results?” The goal is understandable – they want actionable information about timetables and how long they’ll have to invest in SEO strategies before they get where they want. The answer, however, is that it doesn’t …

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How to Manage Your Online Reputation Beyond Google My Business

When brands hear discussions about web profiles or online reputations, one of the first things mentioned is Google My Business, a ubiquitous profile that’s vital for online presence, people looking up contact information, local SEO, and much more. But this reputation conversation shouldn’t end with Google My Business, as important as it is. A brand’s …

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Expert Tips to Improve Referrals for Entertainment Venues

Referrals hold particular value for venues. A large number of clients will make up their minds based on what they hear from other people that they trust. In these conditions, an authentic recommendation is key to success. Today’s referral process is much more than just saying, “And tell your friends!” as a client is leaving. …

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8 Types of Marketing Content Hotels Need to Succeed in 2019

Content marketing has never been so important for the hospitality industry. Online competition continues to grow, target audiences are doing more research than ever, and client demands remain high. Remember, today’s leads aren’t just looking at the big sites to make a quick travel decision. They’re looking at Instagram, TripAdvisor, and Google reviews to make …

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lead generation strategies

How to Create Successful Lead Generation Strategies

Do you need help getting more people leads? If so, check out this guide (and 10 tips for funnel leads) on how to create successful lead generation strategies that will help your company thrive. A whopping 63% of marketers claim that generating traffic and leads is their top challenge nowadays. Proper lead generation strategies are what all …

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top of the funnel leads

10 Tips for Generating Top of the Funnel Leads

Every business in the world aims to fill the top of its sales funnel with qualified leads one way or another. Here are 10 tips that will help you generate top of the funnel leads that will convert into customers. You’ve heard it before, but it bears repeating. The competition for consumers’ attention is fiercer …

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customer journey

The Three Stages of the Buyer’s Journey- A Comprehensive Guide

There are three very important lifecycle stages to the buyer’s journey. Here is a comprehensive guide that will help you make more sales in the future. How do you know when a customer is ready to buy your stuff? Believe it or not, there’s a concrete answer. It’s the reason marketers designed the buyer’s journey. …

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GDPR

7 Things to Look for in a Data Protection Officer

Hiring a data protection officer is an important process, so make sure you’re prepared. Read on to learn the top seven things to look for before hiring a professional in this field. So you’ve heard all about the GDPR, and the headache it might be complying with it. But, we know that there isn’t another …

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GDPR

What Does GDPR Stand For and Why It Should Matter to You

If you’re wondering what does GDPR stand for, we share all of the details about the General Data Protection Regulation (GDPR) and why it should matter to you. One thing you might have noticed in the last few weeks is an unusually high number of companies sharing details about their Privacy Policy and Terms and …

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Digital Advertising

Digital Advertising vs. Traditional Advertising

As a business owner, whenever you pay to market your business, you want to make sure that your money is well spent. Especially if your business is on the smaller end of the spectrum, every single dollar spent on advertising counts. So, with so many options to advertise your business these days, which is the …

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83 Lead Generation Suggestions for Improving Your Website Conversions

The name of the game online is lead conversion. If you have a website, you probably try to convert your website traffic in one way or another. It might be for donations, email signups, sales leads, e-commerce sales, ticket sales, etc…. (we know the list goes on and on). The point is, you want to …

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