How easy is your business to find online? Today, companies understand they need at least a basic website, and that SEO is important when people search for them online. But there’s another important strategy that many growing businesses skip: Creating the right online profiles. These profiles help define your brand’s digital presence, and provide valuable …
The Online Profiles Every Business Should Have in 2020 Read More »
One of the most frequent questions companies ask marketing services about SEO is, “How long will it take to see results?” The goal is understandable – they want actionable information about timetables and how long they’ll have to invest in SEO strategies before they get where they want. The answer, however, is that it doesn’t …
The Path to SEO Results: Why SEO Isn’t Just a One-Time Tactic Read More »
When brands hear discussions about web profiles or online reputations, one of the first things mentioned is Google My Business, a ubiquitous profile that’s vital for online presence, people looking up contact information, local SEO, and much more. But this reputation conversation shouldn’t end with Google My Business, as important as it is. A brand’s …
How to Manage Your Online Reputation Beyond Google My Business Read More »
We probably don’t need to tell you that bars and social media go together like olives and martinis. It’s one of the most common pieces of bar marketing advice out there: Get on social media! But what does that mean? It’s not very helpful for bars that don’t have much time to invest in social …
The Top Social Media Tricks Your Bar Should Be Using Read More »
Standing out is always a concern for growing retail companies: Competition is a fact of life, and there’s only so much time to devote to brand management. We’re helping out by going over the most effective methods in 2019 for making people take notice of your store, both online and offline. Incorporate these retail tricks, …
The Most Effective Ways to Make a Retail Brand Stand Out in 2019 Read More »
Let’s start with the most important point of all: Image SEO matters. In fact, changes Google has made in the past couple of years have made images more important than ever to overall SEO optimization. You can’t neglect how your images are formatted, tagged and described if you want to improve your page ranking (and …
8 Steps to Optimize Your Images for Search Engines Read More »
The hospitality industry is always rife with speculation: What’s going to be the next big draw, the next thing customers expect, the next travel trend destined to change things? All of this is very important for effective hospitality marketing, which is why we try to keep our finger to the pulse of the hotel market …
The Most Interesting Hotel Marketing Trends of 2019 (That We Weren’t Expecting) Read More »
97% of consumers use the web to find local businesses. There’s no debate: Your business needs an online presence. But with so many businesses competing for a spot on the first page of search results, it can be challenging to get noticed. The good news is getting found online is not as difficult as it was a …
Google has been nurturing a new approach to page ranking for several years now: It’s called user intent, and it’s become one of the primary indicators of what results Google will return. Is your business ready for this SEO paradigm? Here’s what you need to know. What is User Intent in Digital Marketing? User intent, …
The Rise of User Intent: What to Do With Keywords in the Age of AI Read More »
If you have been doing any marketing in the recent years, you have probably heard colleagues and marketers throwing around words like SEM (Search Engine Marketing) and PPC. Are you like many and not sure what exactly it is and where to start? We have put together a quick primer to help you get a …
PRIMER: How Does PPC Work and How Can It Help You? Read More »
According to Paola-Didone, author at the Moz, there are five SEO recommendations that she’s consistently seen make a positive impact in SEO’s ever-changing world. For entire article, please visit https://moz.com/blog/5-seo-recommendations
Email can have a huge impact on your SEO efforts. So how can you actually make them work together? Here are several ways to combine email marketing and SEO for your digital marketing campaigns. For entire article, please visit https://www.searchenginejournal.com/how-combine-email-marketing-seo/#close
You’ve seen countless video marketing campaigns, but do you employ them yourself? If you don’t, you’re really missing out. Videos are powerful in this day and age, especially for marketing. Whether people see a marketing video while scrolling through social media, or watch one as an ad on Youtube, they’re like to remember the video’s content. …
9 Benefits of Video Marketing That Your Business Can’t Ignore Read More »
By Nate Stockard & Courtney Pfleger Have your site rankings changed in the past few months? Did you see a big drop and are now slowly climbing back up in search results? In this article, we will walk through the impact of the search leader’s August 2018 algorithm update, and the effects many websites are …
How the Google “Medic Update” Could Ultimately Drive Better Leads to Your Website Read More »
Transcribed content from video. In this post, we’ll highlight five easy and effective ways to build links back to your website (as well why your website needs a link building boost in general). When we talk about SEO, it is a constantly changing process – the usability of the site and how people are using …
Organic marketing is vital for any marketing plan, even with the proper implementation of paid ads or social media marketing campaigns. There are a lot of moving parts in search engine optimization (SEO), but the basic premise is the same – you want your business to rank higher in Google than your competition. Social media ad campaigns are known as …
Transcribed content from video. It’s time for the weekly How to SEO series this week. We’re talking about your blog and we’re talking about five tips to make your blog more friendly to the search engines. Most people are blogging nowadays, most people are putting together articles, content, things like that. If you’re doing search …
SEO HOW-TO: 5 Tips to Make Your Blog More Friendly to the Search Engines Read More »
Search engine optimization (SEO) is your key to unlocking digital success. Run through our SEO checklist and properly optimize your website with creative content, keywords, and so much more! Most people with websites don’t have a clue what to do with SEO best practices. Some of them don’t even know what it is. That’s okay. …
Just like your home, your website needs ongoing maintenance to remain functional and secure. Find out more about how website maintenance, hosting, backup and monitoring can keep your data safe, just like an alarm system keeps a house safe. Owning a website is a lot like owning a home, you want to keep it tidy. …
Website Maintenance: Your Website is Just Like Your House Read More »
As a business owner, whenever you pay to market your business, you want to make sure that your money is well spent. Especially if your business is on the smaller end of the spectrum, every single dollar spent on advertising counts. So, with so many options to advertise your business these days, which is the …
