One factor our agency pays close attention to is page load times and overall website performance. Not all brands are sure why this matters, or if they should work to improve page load speeds if resources could be spent elsewhere. However, page loading times directly affect SEO rankings, and are becoming an increasingly important factor …
Why Load Speed Can Kill Your Website’s SEO Rankings Read More »
How easy is your business to find online? Today, companies understand they need at least a basic website, and that SEO is important when people search for them online. But there’s another important strategy that many growing businesses skip: Creating the right online profiles. These profiles help define your brand’s digital presence, and provide valuable …
The Online Profiles Every Business Should Have in 2020 Read More »
What is Digital Marketing? (10/30/2019)FROM: Blue Atlas – Digital Marketing Agency TRANSCRIPT What is digital marketing? What is SEO? They are the most common questions we get from people we talk to. Therefore, we though it’d be a good idea to give you a little overview of search engine optimization. Search Engine Optimization SEO stands …
When companies start working on their digital presence, many silo PPC (pay per click) online ads – like the type you see in your browser when you make a search – and local SEO, the words you use to guarantee a presence in local searches, Google Maps, and similar situations. At first glance, this separation …
Combining Google Ads and Local SEO is a Winning Combination Read More »
If you aren’t already well acquainted with Google My Business, it’s time – it’s been time for the past couple of years! Google My Business (GMB) is an advanced form of an online directory, offered by Google and totally free for businesses to use. It’s an easy way to verify your business online, and the …
Google My Business – What It’s Used for and Why It Matters Read More »
You walk into a networking event or marketing meeting, and people are tossing around digital marketing, internet marketing, PPC, SEO, metrics, on and on… You feel a bit overwhelmed, but you don’t want anyone to know you may be a newbie in the conversation. Never fear! I will take you through several key areas of …
One of the most frequent questions companies ask marketing services about SEO is, “How long will it take to see results?” The goal is understandable – they want actionable information about timetables and how long they’ll have to invest in SEO strategies before they get where they want. The answer, however, is that it doesn’t …
The Path to SEO Results: Why SEO Isn’t Just a One-Time Tactic Read More »
Launching and promoting a new website is a super exciting time! You have worked hard on design, content, pictures, and overall structure and functionality for months. You have had endless internal discussions and, no doubt, talked to your Project Manager at least a dozen times. You have planned, reviewed the website endlessly, made final touches, …
When brands hear discussions about web profiles or online reputations, one of the first things mentioned is Google My Business, a ubiquitous profile that’s vital for online presence, people looking up contact information, local SEO, and much more. But this reputation conversation shouldn’t end with Google My Business, as important as it is. A brand’s …
How to Manage Your Online Reputation Beyond Google My Business Read More »
We probably don’t need to tell you that bars and social media go together like olives and martinis. It’s one of the most common pieces of bar marketing advice out there: Get on social media! But what does that mean? It’s not very helpful for bars that don’t have much time to invest in social …
The Top Social Media Tricks Your Bar Should Be Using Read More »
Standing out is always a concern for growing retail companies: Competition is a fact of life, and there’s only so much time to devote to brand management. We’re helping out by going over the most effective methods in 2019 for making people take notice of your store, both online and offline. Incorporate these retail tricks, …
The Most Effective Ways to Make a Retail Brand Stand Out in 2019 Read More »
Let’s start with the most important point of all: Image SEO matters. In fact, changes Google has made in the past couple of years have made images more important than ever to overall SEO optimization. You can’t neglect how your images are formatted, tagged and described if you want to improve your page ranking (and …
8 Steps to Optimize Your Images for Search Engines Read More »
The hospitality industry is always rife with speculation: What’s going to be the next big draw, the next thing customers expect, the next travel trend destined to change things? All of this is very important for effective hospitality marketing, which is why we try to keep our finger to the pulse of the hotel market …
The Most Interesting Hotel Marketing Trends of 2019 (That We Weren’t Expecting) Read More »
97% of consumers use the web to find local businesses. There’s no debate: Your business needs an online presence. But with so many businesses competing for a spot on the first page of search results, it can be challenging to get noticed. The good news is getting found online is not as difficult as it was a …
Google has been nurturing a new approach to page ranking for several years now: It’s called user intent, and it’s become one of the primary indicators of what results Google will return. Is your business ready for this SEO paradigm? Here’s what you need to know. What is User Intent in Digital Marketing? User intent, …
The Rise of User Intent: What to Do With Keywords in the Age of AI Read More »
If you have been doing any marketing in the recent years, you have probably heard colleagues and marketers throwing around words like SEM (Search Engine Marketing) and PPC. Are you like many and not sure what exactly it is and where to start? We have put together a quick primer to help you get a …
PRIMER: How Does PPC Work and How Can It Help You? Read More »
According to Paola-Didone, author at the Moz, there are five SEO recommendations that she’s consistently seen make a positive impact in SEO’s ever-changing world. For entire article, please visit https://moz.com/blog/5-seo-recommendations
Email can have a huge impact on your SEO efforts. So how can you actually make them work together? Here are several ways to combine email marketing and SEO for your digital marketing campaigns. For entire article, please visit https://www.searchenginejournal.com/how-combine-email-marketing-seo/#close
You’ve seen countless video marketing campaigns, but do you employ them yourself? If you don’t, you’re really missing out. Videos are powerful in this day and age, especially for marketing. Whether people see a marketing video while scrolling through social media, or watch one as an ad on Youtube, they’re like to remember the video’s content. …
9 Benefits of Video Marketing That Your Business Can’t Ignore Read More »
When it comes to marketing for your business, we aren’t only talking SEO or social media. A whopping 81% of businesses use video marketing for their products and services. Your business can’t afford to miss out. Videos are the best way to get a message across in a simple, easy to consume manner. Is your business …
What is Video Marketing? Everything You Need to Know Read More »
