Local SEO gets frequent attention because it’s frequently effective! Throughout the 2010s, we saw growing focus on location-based services and location-based searching. Now in the 2020s, local SEO is a key part of everything from business profiles to social media, and incredibly important for developing an online presence.
The ADA, or Americans with Disabilities Act, is periodically updated with new guidelines and practices for today’s work – so it’s not a surprise that the ADA has a variety of website accessibility standards and requirements. This is primarily done via the WCAG, or Web Content Accessibility Guidelines, which are created and maintained to apply accessibility rules to the online world.
Digital Marketing vs Traditional Marketing (10/30/2019)From Blue Atlas: Digital Marketing Agency TRANSCRIPT Today we’re talking about digital marketing versus traditional advertising. I feel like this was a great topic to bring up because it’s actually one of our most trafficked blogs on our website. When looking at the difference of the two, people tend to …
Launching and promoting a new website is a super exciting time! You have worked hard on design, content, pictures, and overall structure and functionality for months. You have had endless internal discussions and, no doubt, talked to your Project Manager at least a dozen times. You have planned, reviewed the website endlessly, made final touches, …
Restaurants and digital marketing are a powerful combination. The latest trends and tools in marketing can prove particularly beneficial to a restaurant that’s looking to stand out from the crowd. The key is knowing what’s possible! To help, we’ve collected the best marketing tips of 2019 for restaurants on the rise. Check out the list …
10 Marketing Tactics Your Restaurant Needs to Be Using in 2019 Read More »
It’s tempting to breathe a sigh of relief when your website goes live. Maybe just a few bug fixes and some product page updates, but otherwise you don’t have worry about it, right? Not exactly. A website is an ongoing project – just look at how important mobile updates have become – and this is …
The Top Indicators that Your Web Content Needs a Rework Read More »
What if the biggest advertising game-changer for your company was already here and you didn’t know about it? Social media has transformed the face of advertising as we know it. And the latest social media trends are going to completely change how you advertise your business and brand. Worried that you don’t know which advertising …
9 Social Media Trends in Advertising That You Need to Know About Read More »
When it comes to marketing for your business, we aren’t only talking SEO or social media. A whopping 81% of businesses use video marketing for their products and services. Your business can’t afford to miss out. Videos are the best way to get a message across in a simple, easy to consume manner. Is your business …
What is Video Marketing? Everything You Need to Know Read More »
Think of marketing and data analytics like being fit for glasses. When you first sit down in the chair, everything is pretty fuzzy. Then the optometrist swings that big phoropter and asks you to look through it. Before long, he is flipping lenses and asking you if you can “see better at one, or two? …
How Does a Campaign URL Builder Help Build New Business? Read More »
Transcribed content from video. We’re going to kick off a SEO How-To series for the next couple of weeks. Today we’re bringing you local SEO, local Search Engine Optimization. I’ve got five key things, five key steps that you can do yourself right now to optimize your business, your location and everything for local search …
SEO HOW-TO: Local Search Engine Optimization in 5 Key Steps! Read More »
Is it possible to have too many leads for your business? Only if you don’t have a great sales leads management strategy to stay on top of them. Check out this guide for more details. Having leads is great – but, if you don’t manage them effectively, you’ll lose out on a lot of that …
Where You Lead: A Comprehensive Guide to Sales Leads Management Read More »
If you’re new to managing a website and driving traffic, then this post is for you. Check out this guide to learn crucial tips for marketing your website. Around a half million new small businesses enter the market each year. Many of those businesses will have websites. If you’re a business owner, it’s likely you want or …
Marketing Your Website to Get More Traffic: A Beginner’s Guide Read More »
Are you frustrated because you’ve written great content, but you aren’t seeing a payoff in search traffic? Check out this guide to learn how to improve the SEO friendliness of your blogs. You know that SEO friendliness is a key component of your website. After all, if you can’t create a website that Google is able to …
Optimize Your Blog’s SEO Friendliness: A Complete Guide Read More »
While identifying leads and driving them to your website is important, getting more visitors to your page is only half the battle. Check out this guide to learn how to calculate conversion rate and determine if your website is converting. Are you wasting money? Would you know if you were? To run a successful business, …
Is My Website Converting Leads? How to Calculate Conversion Rate Read More »
The differences between B2B vs B2C impact your digital marketing strategy, from how you advertise to how you design your website. We compare these differences and reveal the best way to design your B2B website to suit your digital marketing strategy. How much do you know about B2B vs B2C marketing? Whether you’re marketing to …
B2B vs B2C: How Digital Marketing Differences Impact Your Web Design Read More »
Your B2B website design plays a large role in how site visitors respond to your content and call to actions. Brush up on the latest design trends that are appealing to target audiences and driving interest and conversions. We have a question for you: How do you increase your conversion rate by up to 200%? Now, …
10 B2B Website Design Trends That are Driving Conversions Read More »
Just like any project, building a B2B website requires planning before you even consider mocking up a design. Make sure that you take these 5 things into consideration when planning your site’s elements, content, and design so your website can become a successful tool for your company’s marketing strategy. The business-to-business (B2B) community is booming! …
5 Things to Consider Before Building a B2B Website Read More »
Unleash the power of Google and watch your site climb to the top with local search engine marketing and optimization. In this series, we’ve discussed how to implement, track, and manage SEO. Now it’s time to put everything together to soar above the competition. Is Your Search Engine Ranking Lower Than Your Competitors? You’re a …
5 Tips to Dominate the Competition with Local Search Engine Marketing and Optimization Read More »
Search engine optimization (SEO) is your key to unlocking digital success. Run through our SEO checklist and properly optimize your website with creative content, keywords, and so much more! Most people with websites don’t have a clue what to do with SEO best practices. Some of them don’t even know what it is. That’s okay. …
Now that you know the SEO basics, it’s time to learn some SEO principles. Put your plan into action with these tips and tricks that can help your website reach the #1 spot on Google. You can have the greatest content marketing strategy in place, but without using the right SEO principles, nobody is going to see …
5 Technical SEO Principles That Help Your Site Rank Read More »
