The ADA, or Americans with Disabilities Act, is periodically updated with new guidelines and practices for today’s work – so it’s not a surprise that the ADA has a variety of website accessibility standards and requirements. This is primarily done via the WCAG, or Web Content Accessibility Guidelines, which are created and maintained to apply accessibility rules to the online world.
Digital Marketing vs Traditional Marketing (10/30/2019)From Blue Atlas: Digital Marketing Agency TRANSCRIPT Today we’re talking about digital marketing versus traditional advertising. I feel like this was a great topic to bring up because it’s actually one of our most trafficked blogs on our website. When looking at the difference of the two, people tend to …
Restaurants and digital marketing are a powerful combination. The latest trends and tools in marketing can prove particularly beneficial to a restaurant that’s looking to stand out from the crowd. The key is knowing what’s possible! To help, we’ve collected the best marketing tips of 2019 for restaurants on the rise. Check out the list …
10 Marketing Tactics Your Restaurant Needs to Be Using in 2019 Read More »
It’s tempting to breathe a sigh of relief when your website goes live. Maybe just a few bug fixes and some product page updates, but otherwise you don’t have worry about it, right? Not exactly. A website is an ongoing project – just look at how important mobile updates have become – and this is …
The Top Indicators that Your Web Content Needs a Rework Read More »
Think of marketing and data analytics like being fit for glasses. When you first sit down in the chair, everything is pretty fuzzy. Then the optometrist swings that big phoropter and asks you to look through it. Before long, he is flipping lenses and asking you if you can “see better at one, or two? …
How Does a Campaign URL Builder Help Build New Business? Read More »
Is it possible to have too many leads for your business? Only if you don’t have a great sales leads management strategy to stay on top of them. Check out this guide for more details. Having leads is great – but, if you don’t manage them effectively, you’ll lose out on a lot of that …
Where You Lead: A Comprehensive Guide to Sales Leads Management Read More »
Your B2B website design plays a large role in how site visitors respond to your content and call to actions. Brush up on the latest design trends that are appealing to target audiences and driving interest and conversions. We have a question for you: How do you increase your conversion rate by up to 200%? Now, …
10 B2B Website Design Trends That are Driving Conversions Read More »
Just like any project, building a B2B website requires planning before you even consider mocking up a design. Make sure that you take these 5 things into consideration when planning your site’s elements, content, and design so your website can become a successful tool for your company’s marketing strategy. The business-to-business (B2B) community is booming! …
5 Things to Consider Before Building a B2B Website Read More »
Search engine optimization (SEO) is your key to unlocking digital success. Run through our SEO checklist and properly optimize your website with creative content, keywords, and so much more! Most people with websites don’t have a clue what to do with SEO best practices. Some of them don’t even know what it is. That’s okay. …
By keeping your website free of junk and outdated plugins, you increase its security. Clean websites are less likely to harbor unwanted malware and viruses. Here’s what you need to do to ensure your website is always updated and performing at its best. Did you know, clean websites are less likely to harbor dangerous malware …
How safe is your website from intruders. You wouldn’t leave your home at risk would you? Find out how secure website hosting, passwords, storing logins, where you access your site, and more, can help to keep your website safe. Website hackers have been the worst enemy in the cyberspace. Their criminal activities usually include minor …
Keeping Your Website Safe – The Elements of Secure Website Hosting Read More »
Just like your home, your website needs ongoing maintenance to remain functional and secure. Find out more about how website maintenance, hosting, backup and monitoring can keep your data safe, just like an alarm system keeps a house safe. Owning a website is a lot like owning a home, you want to keep it tidy. …
Website Maintenance: Your Website is Just Like Your House Read More »
Do you need help getting more people leads? If so, check out this guide (and 10 tips for funnel leads) on how to create successful lead generation strategies that will help your company thrive. A whopping 63% of marketers claim that generating traffic and leads is their top challenge nowadays. Proper lead generation strategies are what all …
How to Create Successful Lead Generation Strategies Read More »
Every business in the world aims to fill the top of its sales funnel with qualified leads one way or another. Here are 10 tips that will help you generate top of the funnel leads that will convert into customers. You’ve heard it before, but it bears repeating. The competition for consumers’ attention is fiercer …
There are three very important lifecycle stages to the buyer’s journey. Here is a comprehensive guide that will help you make more sales in the future. How do you know when a customer is ready to buy your stuff? Believe it or not, there’s a concrete answer. It’s the reason marketers designed the buyer’s journey. …
The Three Stages of the Buyer’s Journey- A Comprehensive Guide Read More »
As a business owner, whenever you pay to market your business, you want to make sure that your money is well spent. Especially if your business is on the smaller end of the spectrum, every single dollar spent on advertising counts. So, with so many options to advertise your business these days, which is the …
MAPPING PAGE URLs WHEN REDESIGNING THE WEBSITE – 9/15/17 Nate Stockard: Hey, everybody, happy Friday. I’m out here trying to catch– you’re on a lunch break, I’m on a lunch break, trying one of the spots by the water that we enjoy Outriggers out here in Kemah, Texas. We’re finishing up this week about redesigning …
Marketing Update: Mapping Your Page URLs – Website Redesign Planning Read More »
Thinking about redesigning your website? Now is the time to start planning and bringing things together you probably have never done before with your website. As you get started, we have 5 major mistakes you should avoid when preparing and redesigning your website! Even if you are paying a design firm to do the redesign …
The name of the game online is lead conversion. If you have a website, you probably try to convert your website traffic in one way or another. It might be for donations, email signups, sales leads, e-commerce sales, ticket sales, etc…. (we know the list goes on and on). The point is, you want to …
83 Lead Generation Suggestions for Improving Your Website Conversions Read More »
So you have been told you need a mobile app, huh? Sounds like a great idea, but what would you do with an app? How would it help your business? You could use Mobile Apps as a promotional tool to promote your business, your brand and your products/services. There are several ways through which you …
