Lead nurturing is all about ensuring two things: That early leads are successfully picked up via marketing efforts, and that sales and marketing are aligned to deal with those leads in an efficient manner, so they are guided through the sales funnel. If your business is looking for more reliable sales, or wants to improve […]
What Lead Nurturing Strategies Should Companies Prepare for 2021? Read More »
One comment Blue Atlas Marketing hears from growing businesses is, “We already have a position filled for managing our social media. I’m not sure what working with an outside agency could add.” Many brands may feel this way without fully understanding what a marketing agency does for social media, which is why we’re taking a
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Blue Atlas Marketing and AMOCO Federal Credit Union Win at the 18th Annual Horizon Interactive Awards Competition Houston, TX – April 22, 2020 – The Horizon Interactive Awards, a leading international interactive media awards competition, has announced the 2019 award winners to highlight this year’s “best of the best” in interactive media production. AMOCO Federal
Blue Atlas Marketing and The Center for The Arts & Sciences Win at the 18th Annual Horizon Interactive Awards Competition Houston, TX – April 22, 2020 – The Horizon Interactive Awards, a leading international interactive media awards competition, has announced the 2019 award winners to highlight this year’s “best of the best” in interactive media
Blue Atlas Received Awards for Website Redesign Services Read More »
How easy is your business to find online? Today, companies understand they need at least a basic website, and that SEO is important when people search for them online. But there’s another important strategy that many growing businesses skip: Creating the right online profiles. These profiles help define your brand’s digital presence and provide valuable
The Online Profiles Every Business Should Have in 2024 Read More »
5 Ways to Gain and Improve Online Reviews Before a customer decides to buy your product or visit your business there are a lot of factors that they run through first. Even more so with today’s mostly digital age, it’s a necessity for most if not all potential customers to check out a business’s reviews
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What is Online Repuatation Management? (10/30/2019) TRANSCRIPT ORM Definition Today, we’re talking about online reputation management. Let’s define online reputation management. One of the funny things about digital marketing is you’ll see a lot of acronyms, today we’re talking about ORM. You’ll see ORM a lot, it’s Online Reputation Management. Really, what is online reputation
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Digital Marketing vs Traditional Marketing (10/30/2019)From Blue Atlas: Digital Marketing Agency TRANSCRIPT Today we’re talking about digital marketing versus traditional advertising. I feel like this was a great topic to bring up because it’s actually one of our most trafficked blogs on our website. When looking at the difference of the two, people tend to
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Receiving a positive review is always a welcome event for any brand. Yet, in the world of digital feedback, online reviews offer something more profound and significant beyond the scope of conventional feedback. They are not just mere accolades but crucial tools that shape a business’s online presence and credibility, particularly for local enterprises. This
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Should businesses invest in social media in 2019? Absolutely – and that goes for all kinds of industries, including even the most straightforward B2B companies. A business with a strong brand identity and an interest in online leads is in an ideal spot for social media marketing. But brands must also create effective social strategies
5 Hidden Problems With Your Social Media Strategy Read More »
One of the most frequent questions companies ask marketing services about SEO is, “How long will it take to see results?” The goal is understandable – they want actionable information about timetables and how long they’ll have to invest in SEO strategies before they get where they want. The answer, however, is that it doesn’t
The Path to SEO Results: Why SEO Isn’t Just a One-Time Tactic Read More »
When brands hear discussions about web profiles or online reputations, one of the first things mentioned is Google My Business, a ubiquitous profile that’s vital for online presence, people looking up contact information, local SEO, and much more. But this reputation conversation shouldn’t end with Google My Business, as important as it is. A brand’s
How to Manage Your Online Reputation Beyond Google My Business Read More »
Every year businesses look at their marketing strategy and ask the same question: Is email marketing dying? How much time should we invest in it?” This isn’t helped by the many publications that publish yearly “Email is dead!” articles for some easy clickbait. Here’s the truth: Email marketing isn’t just alive, it’s an incredibly
Why Email Marketing Is NOT Dead in 2019 – But More Important Than Ever Read More »
Referrals hold particular value for venues. A large number of clients will make up their minds based on what they hear from other people that they trust. In these conditions, an authentic recommendation is key to success. Today’s referral process is much more than just saying, “And tell your friends!” as a client is leaving.
Expert Tips to Improve Referrals for Entertainment Venues Read More »
Content marketing has never been so important for the hospitality industry. Online competition continues to grow, target audiences are doing more research than ever, and client demands remain high. Remember, today’s leads aren’t just looking at the big sites to make a quick travel decision. They’re looking at Instagram, TripAdvisor, and Google reviews to make
8 Types of Marketing Content Hotels Need to Succeed in 2019 Read More »
Your bar scene or bar culture Is how people think about your bar, what they experience there, and how that combines in their minds to create a simple, effective label for what your bar is. It’s how they describe your bar to friends who have never seen it. It’s what people want when they head
Defining Your Bar Scene: A Guide to Understanding and Using Your Unique Bar Culture Read More »
It’s official: Popeye’s has now sold out of their famous chicken sandwich a month early, after a massive event that spawned memes, news anchor debates, widespread social posts about long lines, and Twitter commentary from all sorts of rival restaurants. In short, the perfect dream for a restaurant chain. In the aftermath, a whole lot
9 Tips for Finding Your Restaurant’s “Chicken Sandwich” Read More »
We probably don’t need to tell you that bars and social media go together like olives and martinis. It’s one of the most common pieces of bar marketing advice out there: Get on social media! But what does that mean? It’s not very helpful for bars that don’t have much time to invest in social
The Top Social Media Tricks Your Bar Should Be Using Read More »
Standing out is always a concern for growing retail companies: Competition is a fact of life, and there’s only so much time to devote to brand management. We’re helping out by going over the most effective methods in 2019 for making people take notice of your store, both online and offline. Incorporate these retail tricks,
The Most Effective Ways to Make a Retail Brand Stand Out in 2019 Read More »
Restaurants and digital marketing are a powerful combination. The latest trends and tools in marketing can prove particularly beneficial to a restaurant that’s looking to stand out from the crowd. The key is knowing what’s possible! To help, we’ve collected the best marketing tips of 2019 for restaurants on the rise. Check out the list
10 Marketing Tactics Your Restaurant Needs to Be Using in 2019 Read More »
