How friendly is your website for people with disabilities? This simple question quickly grows more complex as businesses consider how their websites are created, what updates look like, and what accessibility issues they may have if they aren’t sure. Let’s take a closer look at disability guidelines for the internet, and what your organization can do in response.
What is WCAG 2.1 and Why It Matters On Your Website Read More »
The latest free website design cost calculator by Blue Atlas will enable business owners to get an accurate cost estimate for designing a professional website based on their preferred budget and features. Blue Atlas Marketing is pleased to announce the launch of a new Website Design Cost Calculator. The cost calculator is free to use
Blue Atlas Launches Free Website Design Cost Calculator Read More »
Brand inconsistencies on your website can make the experience confusing or painful for new visitors – but it’s not always clear when there’s an underlying problem. Let’s look at a few common red flags that indicate inconsistency on a brand’s website, and why it should be fixed. 1. You’re Using Different Logos Across Your Website
7 Warnings of Brand Inconsistencies on Your Website Read More »
It is incredibly important to develop buyer personas to make sure your website and marketing efforts are targeting the right people. Let’s dive into buyer personas, customer avatars, and the strategy of creating a character to better understand just how your target audience is behaving – and what changes may be a good idea for your site. We’re going to begin with the basics.
Buyer Persona and Customer Avatars: Who is Your Website Marketing To? Read More »
When it comes to building your own website in 2021, brands can choose between a CMS (Content Management System) and a dedicated website builder. The most popular CMS remains WordPress, which is an excellent place to start when creating and maintaining content for a website.
WordPress vs. the Alternatives: Why WordPress CMS Is Still the Best Option in 2024 Read More »
The ADA, or Americans with Disabilities Act, is periodically updated with new guidelines and practices for today’s work – so it’s not a surprise that the ADA has a variety of website accessibility standards and requirements. This is primarily done via the WCAG, or Web Content Accessibility Guidelines, which are created and maintained to apply accessibility rules to the online world.
How to Check if Your Website is ADA Compliant Read More »
When drilling down to specific goals for a website, many brands focus on website conversions – a.k.a., the ratio of people that visit a website (via any channel) compared to the people who make a purchase on that website.
5 Ways Your Website Is Losing Conversions Read More »
We hear a lot about marketing tactics like email marketing, social media marketing, content marketing, etc., but there are other small little tactics that make a huge difference in rejuvenating your marketing efforts! From selling gift cards to offering spa swag bags at group outings. The options ultimately seem endless! Today we want to go
18 Rejuvenating Spa Marketing Tactics for Your Salon in 2021 Read More »
If you have a local business, like a shop, or have people visiting your office, optimizing your website is also about making sure people can find you in real life. Even when you’re closed for the day or not actively getting visitors or clients, you’re still targeting an audience that is in the same geographical
The Local SEO Guide for Day Spas Read More »
IGTV or YouTube? Ten seconds or five minutes? Scripted or unscripted? There are a lot of video options for busy brands in 2021, and it can be tough to pick the right videos to have the maximum effect for your business. If your video strategy has been a lot of trial and error lately, it’s
How to Kick Start a Video Marketing Campaign Read More »
Everyone will tell you that video marketing is a vital part of digital marketing campaigns, but there’s a second part that isn’t talked about as much – how do you know? Online videos are a more important part of online marketing campaigns than ever (especially since 2020 encouraged so many people to work from home
How to Easily Tell if Your Video Marketing is Effective Read More »
Madeira Beach, FL, January 27, 2021– Blue Atlas Marketing, a Tampa and Houston-based Digital Marketing company, has been awarded the best web design firm of the year for 2020 by CorporateLiveWire. “We are so proud of our staff and company for achieving this accomplishment,” said Nate Stockard, President. “We are thankful CorporateLiveWire has recognized the
Blue Atlas Awarded Best Web Design Firm of the Year Read More »
I’m Nate from Blue Atlas Marketing, and we’re talking to all of the day spas and salons today, and you probably already offer group bookings and special group packages. If you don’t, we’re talking to you today, but even if you do offer it, I really want you to consider how you execute and advertise
How Group Bookings Can Help Increase Your Bottom Line Read More »
ROI is one of the easiest indicators to run for marketing efforts, making it a handy go-to when measuring results: Simply divide net profit (derived from sales minus investment) by total investment (the current budget) and multiply by 100 to get a percentage. But here’s where the challenge creeps in: If ROI isn’t what you’d
8 Things to Do Right Now to Improve ROI from Digital Marketing Read More »
When businesses set up digital marketing to enable online sales (which can take a significant investment in resources), a common bit of advice they get from agencies is, “Be prepared to analyze and adjust your strategy over time to keep improving it.” But while organizations may be prepared to do this, it can be difficult
How to Determine When Your Digital Marketing Strategy Needs Adjusting Read More »
PPC ads that appear on websites and online platforms are a core part of online traffic – but that doesn’t mean they’re easy to manage. Bidding on ads and paying per click can feel like an esoteric practice for businesses building online leads. That can make it difficult to plan a PPC budget – or
When To Increase PPC(Pay-Per-Click) Ads Budget? Read More »
We’ve seen a common goal businesses are raising in 2020 and planning on in 2021: Better customer retention! Organizations are looking for new, effective ways to keep customers coming back and improving customer loyalty. New businesses and companies working in competitive industries are especially invested in retention practices, but they are something every brand can benefit
The Keys to Customer Retention in 2021 Read More »
Lead nurturing is all about ensuring two things: That early leads are successfully picked up via marketing efforts, and that sales and marketing are aligned to deal with those leads in an efficient manner, so they are guided through the sales funnel. If your business is looking for more reliable sales, or wants to improve
What Lead Nurturing Strategies Should Companies Prepare for 2021? Read More »
One comment Blue Atlas Marketing hears from growing businesses is, “We already have a position filled for managing our social media. I’m not sure what working with an outside agency could add.” Many brands may feel this way without fully understanding what a marketing agency does for social media, which is why we’re taking a
The Marketing Benefits of Outsourcing Social Media Management to an Agency Read More »
Blue Atlas Marketing and AMOCO Federal Credit Union Win at the 18th Annual Horizon Interactive Awards Competition Houston, TX – April 22, 2020 – The Horizon Interactive Awards, a leading international interactive media awards competition, has announced the 2019 award winners to highlight this year’s “best of the best” in interactive media production. AMOCO Federal
