8 Steps to Optimize Your Images for Search Engines

Let’s start with the most important point of all: Image SEO matters. In fact, changes Google has made in the past couple of years have made images more important than ever to overall SEO [...]

97% of consumers use the web to find local businesses. There’s no debate: Your business needs an online presence. But with so many businesses competing for a spot on the first page of [...]

It’s tempting to breathe a sigh of relief when your website goes live. Maybe just a few bug fixes and some product page updates, but otherwise you don’t have worry about it, right? [...]

One of the most important parts of your content isn’t the text at all – but the web layout where the text is presented. A website can make or break your content just by how it looks, and a [...]

Google has been nurturing a new approach to page ranking for several years now: It’s called user intent, and it’s become one of the primary indicators of what results Google will [...]

You may hear a lot of talk about a website’s “authority,” but that authority isn’t always clearly defined. It actually means something very specific for SEO: It’s [...]

If you have been doing any marketing in the recent years, you have probably heard colleagues and marketers throwing around words like SEM (Search Engine Marketing) and PPC. Are you like many and [...]

According to Paola-Didone, author at the Moz, there are five SEO recommendations that she’s consistently seen make a positive impact in SEO’s ever-changing world.   For entire [...]

Email can have a huge impact on your SEO efforts. So how can you actually make them work together? Here are several ways to combine email marketing and SEO for your digital marketing campaigns. [...]

What if the biggest advertising game-changer for your company was already here and you didn’t know about it? Social media has transformed the face of advertising as we know it. And the [...]