Recent Google updates have elevated the significance of images in SEO. Neglecting proper formatting, tagging, and descriptions is no longer an option if you aim to enhance your page ranking. Remember, your content relies on well-optimized images to thrive. So, let’s delve into how to optimize images for search engine success. The good news is […]
8 Steps to Optimize Your Images for Search Engine Read More »
The hospitality industry is always rife with speculation: What’s going to be the next big draw, the next thing customers expect, the next travel trend destined to change things? All of this is very important for effective hospitality marketing, which is why we try to keep our finger to the pulse of the hotel market
The Most Interesting Hotel Marketing Trends of 2019 (That We Weren’t Expecting) Read More »
97% of consumers use the web to find local businesses. There’s no debate: Your business needs an online presence. But with so many businesses competing for a spot on the first page of search results, it can be challenging to get noticed. The good news is getting found online is not as difficult as it was a
Why Your Website Needs a Link Building Boost Read More »
It’s tempting to breathe a sigh of relief when your website goes live. Maybe just a few bug fixes and some product page updates, but otherwise you don’t have worry about it, right? Not exactly. A website is an ongoing project – just look at how important mobile updates have become – and this is
The Top Indicators that Your Web Content Needs a Rework Read More »
One of the most important parts of your content isn’t the text at all – but the web layout where the text is presented. A website can make or break your content just by how it looks, and a good web presentation can make strong content even more successful. So let’s dig into how your
Content vs Layout: How to Design a Website Where Content is King Read More »
Google has been nurturing a new approach to page ranking for several years now: It’s called user intent, and it’s become one of the primary indicators of what results Google will return. Is your business ready for this SEO paradigm? Here’s what you need to know. What is User Intent in Digital Marketing? User intent,
The Rise of User Intent: What to Do With Keywords in the Age of AI Read More »
You may hear a lot of talk about a website’s “authority,” but that authority isn’t always clearly defined. It actually means something very specific for SEO: It’s about trust – trust in your brand, your website, and above all, your expert content. Google has radically transformed how it looks at authority in recent years: While
10 Ways to Ensure Your Website Becomes an “Authority” Read More »
If you have been doing marketing in recent years, you have probably heard colleagues and marketers throwing around words like SEM (Search Engine Marketing) and PPC. Are you like many and not sure what exactly it is and where to start? We have put together a quick primer to help you get a good understanding
How Does PPC Work and How Can It Help You? Read More »
According to Paola-Didone, author at the Moz, there are five SEO recommendations that she’s consistently seen make a positive impact in SEO’s ever-changing world. For entire article, please visit https://moz.com/blog/5-seo-recommendations
The 5 SEO Recommendations That Matter in the End Read More »
Email can have a huge impact on your SEO efforts. So how can you actually make them work together? Here are several ways to combine email marketing and SEO for your digital marketing campaigns. For entire article, please visit https://www.searchenginejournal.com/how-combine-email-marketing-seo/#close
4 Ideas to Combine Email Marketing & SEO for Stellar Results Read More »
By Nate Stockard & Courtney Pfleger Have your site rankings changed in the past few months? Did you see a big drop and are now slowly climbing back up in search results? In this article, we will walk through the impact of the search leader’s August 2018 algorithm update, and the effects many websites are
How the Google “Medic Update” Could Ultimately Drive Better Leads to Your Website Read More »
In this post, we’ll highlight five easy and effective ways to do local link building for your website (as well as why your website needs a link-building boost in general). When we talk about SEO, it is a constantly changing process – the usability of the site and how people are using your site is
5 Key Strategies On How To Do Local Link Building Read More »
The vetting process at elite companies like Apple, Facebook, and KPMG is notorious for weird, slightly uncomfortable personal questions and quirky riddles with no direct answer. These assessments are an important part of the hiring process. Everyone applying for jobs at top companies has technical skills. However, personality assessments test the applicant’s disposition and thought
Using Personality Assessments to Optimize the Hiring Process Read More »
Think of marketing and data analytics like being fit for glasses. When you first sit down in the chair, everything is pretty fuzzy. Then the optometrist swings that big phoropter and asks you to look through it. Before long, he flips lenses and asks if you can “see better at one or two. Two or
How Does a Campaign URL Builder Help Build New Business? Read More »
Organic marketing is vital for any marketing plan, even with the proper implementation of paid ads or social media marketing campaigns. There are a lot of moving parts in search engine optimization (SEO), but the basic premise is the same – you want your business to rank higher in Google than your competition. Social media ad campaigns are known as
How Would You Use SEO For Your Marketing Plan Read More »
Transcribed content from video. It’s time for the weekly How to SEO series this week. We’re talking about your blog and we’re talking about five tips to make your blog more friendly to the search engines. Most people are blogging nowadays, most people are putting together articles, content, things like that. If you’re doing search
SEO HOW-TO: 5 Tips to Make Your Blog More Friendly to the Search Engines Read More »
Is it possible to have too many leads for your business? Only if you don’t have a great sales leads management strategy to stay on top of them. Check out this guide for more details. Having leads is great, but you’ll lose out on that opportunity if you don’t manage them effectively. Do you know
Where You Lead: A Comprehensive Guide to Sales Lead Management Read More »
Your B2B website design plays a large role in how site visitors respond to your content and call to actions. Brush up on the latest design trends that are appealing to target audiences and driving interest and conversions. We have a question for you: How do you increase your conversion rate by up to 200%? Now,
10 B2B Website Design Trends That are Driving Conversions Read More »
Just like any project, building a B2B website requires planning before you even consider mocking up a design. Make sure that you take these 5 things into consideration when planning your site’s elements, content, and design so your website can become a successful tool for your company’s marketing strategy. The business-to-business (B2B) community is booming!
5 Things to Consider Before Building a B2B Website Read More »
Search engine optimization (SEO) is your key to unlocking digital success. Run through our SEO checklist and properly optimize your website with creative content, keywords, and so much more! Most people with websites don’t have a clue what to do with SEO best practices. Some of them don’t even know what it is. That’s okay.
Your SEO Checklist for Website Optimization Read More »
