B2C

The Levels of WCAG and How to Optimize for AA Vs AAA

Levels of WCAG Compliance and How to Optimize for AA Vs AAA

The current Web Content Accessibility Guidelines (WCAG 2.1) are a particularly valuable resource for anyone optimizing their website and related code for accessibility by individuals with disabilities. The WCAG includes detailed recommendations about exactly how web developers can change sites to meet various levels of compliance. That makes it a key resource – but it’s …

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Spa Marketing Tactics in 2021

18 Rejuvenating Spa Marketing Tactics for Your Salon in 2021

We hear a lot about marketing tactics like email marketing, social media marketing, content marketing, etc., but there are other small little tactics that make a huge difference in rejuvenating your marketing efforts! From selling gift cards to offering spa swag bags at group outings. The options ultimately seem endless! Today we want to go …

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How Group Bookings Can Help Increase Your Bottom Line

How Group Bookings Can Help Increase Your Bottom Line

I’m Nate from Blue Atlas Marketing, and we’re talking to all of the day spas and salons today, and you probably already offer group bookings and special group packages. If you don’t, we’re talking to you today, but even if you do offer it, I really want you to consider how you execute and advertise …

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Customer Retention in 2021

The Keys to Customer Retention in 2021

We’ve seen a common goal businesses are raising in 2020 and planning on in 2021: Better customer retention! Organizations are looking for new, effective ways to keep customers coming back and improving customer loyalty. New businesses and companies working in competitive industries are especially invested in retention practices, but they are something every brand can benefit …

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Virtual Conference Assets

The Must-Have Assets To Make Your Virtual Conference Successful

Switching to a virtual conference requires a new way of thinking for brands that don’t have a lot of experience with digital events yet. One of the frequent questions is: “All right, we’re using a virtual conference to meet with clients, employees, and leads this year – but what sort of content should we be …

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Blue Atlas Marketing and The Center for the Arts & Sciences recognized for prestigious interactive media award

Blue Atlas Marketing and The Center for The Arts & Sciences Win at the 18th Annual Horizon Interactive Awards Competition Houston, TX – April 22, 2020 – The Horizon Interactive Awards, a leading international interactive media awards competition, has announced the 2019 award winners to highlight this year’s “best of the best” in interactive media …

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The Importance of Online Reviews for Local Businesses

The Importance of Online Reviews for Local Businesses

A good review is always good news for a brand, right? But when it comes to online reviews, the role that these ubiquitous reports play is deeper, more subtle, and more important than traditional reviews tend to be. After all, you can find reviews everywhere these days: Every Facebook Business Page has them, every online …

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Expert Tips to Improve Referrals for Entertainment Venues

Referrals hold particular value for venues. A large number of clients will make up their minds based on what they hear from other people that they trust. In these conditions, an authentic recommendation is key to success. Today’s referral process is much more than just saying, “And tell your friends!” as a client is leaving. …

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8 Types of Marketing Content Hotels Need to Succeed in 2019

Content marketing has never been so important for the hospitality industry. Online competition continues to grow, target audiences are doing more research than ever, and client demands remain high. Remember, today’s leads aren’t just looking at the big sites to make a quick travel decision. They’re looking at Instagram, TripAdvisor, and Google reviews to make …

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Defining Your Bar Scene: A Guide to Understanding and Using Your Unique Bar Culture

Your bar scene or bar culture Is how people think about your bar, what they experience there, and how that combines in their minds to create a simple, effective label for what your bar is. It’s how they describe your bar to friends who have never seen it. It’s what people want when they head …

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Chicken sandwich

9 Tips for Finding Your Restaurant’s “Chicken Sandwich”

It’s official: Popeye’s has now sold out of their famous chicken sandwich a month early, after a massive event that spawned memes, news anchor debates, widespread social posts about long lines, and Twitter commentary from all sorts of rival restaurants. In short, the perfect dream for a restaurant chain. In the aftermath, a whole lot …

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10 Marketing Tactics Your Restaurant Needs to Be Using in 2019

Restaurants and digital marketing are a powerful combination. The latest trends and tools in marketing can prove particularly beneficial to a restaurant that’s looking to stand out from the crowd. The key is knowing what’s possible! To help, we’ve collected the best marketing tips of 2019 for restaurants on the rise. Check out the list …

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The Top Indicators that Your Web Content Needs a Rework

It’s tempting to breathe a sigh of relief when your website goes live. Maybe just a few bug fixes and some product page updates, but otherwise you don’t have worry about it, right? Not exactly. A website is an ongoing project – just look at how important mobile updates have become – and this is …

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B2B vs B2C: How Digital Marketing Differences Impact Your Web Design

B2B vs B2C: How Digital Marketing Differences Impact Your Web Design

The differences between B2B vs B2C impact your digital marketing strategy, from how you advertise to how you design your website. We compare these differences and reveal the best way to design your B2B website to suit your digital marketing strategy. How much do you know about B2B vs B2C marketing? Whether you’re marketing to …

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