A key requirement for website accessibility features comes from a law that’s typically referred to as Section 508. When this phrase is mentioned, it refers to complying with a specific set of guidelines created by the federal government of the United States. As with many federal requirements, the ins and outs of Section 508 can …
The current Web Content Accessibility Guidelines (WCAG 2.1) are a particularly valuable resource for anyone optimizing their website and related code for accessibility by individuals with disabilities. The WCAG includes detailed recommendations about exactly how web developers can change sites to meet various levels of compliance. That makes it a key resource – but it’s …
Levels of WCAG Compliance and How to Optimize for AA Vs AAA Read More »
When it comes to accessibility for many common types of American businesses, the ADA – and specifically Title III – is one of the most important laws to understand. Not complying with the ADA could lead to a variety of legal ramifications, but making sure your business is accessible to those with disabilities opens up …
Strong branding begins with a strong understanding of your target market. If your business has never really made an organized effort to understand what sort of buyers it wants to sell to, now is the time! This is often called “primary research” and is an invaluable starting place for creating a cohesive marketing strategy.
Switching to a virtual conference requires a new way of thinking for brands that don’t have a lot of experience with digital events yet. One of the frequent questions is: “All right, we’re using a virtual conference to meet with clients, employees, and leads this year – but what sort of content should we be …
The Must-Have Assets To Make Your Virtual Conference Successful Read More »
Blue Atlas Marketing and AMOCO Federal Credit Union Win at the 18th Annual Horizon Interactive Awards Competition Houston, TX – April 22, 2020 – The Horizon Interactive Awards, a leading international interactive media awards competition, has announced the 2019 award winners to highlight this year’s “best of the best” in interactive media production. AMOCO Federal …
A good review is always good news for a brand, right? But when it comes to online reviews, the role that these ubiquitous reports play is deeper, more subtle, and more important than traditional reviews tend to be. After all, you can find reviews everywhere these days: Every Facebook Business Page has them, every online …
The Importance of Online Reviews for Local Businesses Read More »
Referrals hold particular value for venues. A large number of clients will make up their minds based on what they hear from other people that they trust. In these conditions, an authentic recommendation is key to success. Today’s referral process is much more than just saying, “And tell your friends!” as a client is leaving. …
Expert Tips to Improve Referrals for Entertainment Venues Read More »
It’s tempting to breathe a sigh of relief when your website goes live. Maybe just a few bug fixes and some product page updates, but otherwise you don’t have worry about it, right? Not exactly. A website is an ongoing project – just look at how important mobile updates have become – and this is …
The Top Indicators that Your Web Content Needs a Rework Read More »
When it comes to CTA advertising, the call to action almost always leads back to your website. Make sure you’re turning clicks into conversions by putting your best message forward. Our tips for designing your website’s pages for killer call-to-actions, is just one of 10 B2B website design trends that are driving conversions, that will …
CTA Advertising: How to Write Killer Call to Actions for Your B2B Website Read More »
The differences between B2B vs B2C impact your digital marketing strategy, from how you advertise to how you design your website. We compare these differences and reveal the best way to design your B2B website to suit your digital marketing strategy. How much do you know about B2B vs B2C marketing? Whether you’re marketing to …
B2B vs B2C: How Digital Marketing Differences Impact Your Web Design Read More »
