B2B

The Levels of WCAG and How to Optimize for AA Vs AAA

Levels of WCAG Compliance and How to Optimize for AA Vs AAA

The current Web Content Accessibility Guidelines (WCAG 2.1) are a particularly valuable resource for anyone optimizing their website and related code for accessibility by individuals with disabilities. The WCAG includes detailed recommendations about exactly how web developers can change sites to meet various levels of compliance. That makes it a key resource – but it’s …

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Virtual Conference Assets

The Must-Have Assets To Make Your Virtual Conference Successful

Switching to a virtual conference requires a new way of thinking for brands that don’t have a lot of experience with digital events yet. One of the frequent questions is: “All right, we’re using a virtual conference to meet with clients, employees, and leads this year – but what sort of content should we be …

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AMOCO FCU Website Redesign

Blue Atlas Marketing and AMOCO Federal Credit Union recognized for prestigious interactive media award

Blue Atlas Marketing and AMOCO Federal Credit Union Win at the 18th Annual Horizon Interactive Awards Competition Houston, TX – April 22, 2020 – The Horizon Interactive Awards, a leading international interactive media awards competition, has announced the 2019 award winners to highlight this year’s “best of the best” in interactive media production. AMOCO Federal …

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The Importance of Online Reviews for Local Businesses

The Importance of Online Reviews for Local Businesses

A good review is always good news for a brand, right? But when it comes to online reviews, the role that these ubiquitous reports play is deeper, more subtle, and more important than traditional reviews tend to be. After all, you can find reviews everywhere these days: Every Facebook Business Page has them, every online …

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Expert Tips to Improve Referrals for Entertainment Venues

Referrals hold particular value for venues. A large number of clients will make up their minds based on what they hear from other people that they trust. In these conditions, an authentic recommendation is key to success. Today’s referral process is much more than just saying, “And tell your friends!” as a client is leaving. …

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The Top Indicators that Your Web Content Needs a Rework

It’s tempting to breathe a sigh of relief when your website goes live. Maybe just a few bug fixes and some product page updates, but otherwise you don’t have worry about it, right? Not exactly. A website is an ongoing project – just look at how important mobile updates have become – and this is …

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CTA Advertising: How to Write Killer Call to Actions for Your B2B Website

CTA Advertising: How to Write Killer Call to Actions for Your B2B Website

When it comes to CTA advertising, the call to action almost always leads back to your website. Make sure you’re turning clicks into conversions by putting your best message forward. Our tips for designing your website’s pages for killer call-to-actions, is just one of 10 B2B website design trends that are driving conversions, that will …

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B2B vs B2C: How Digital Marketing Differences Impact Your Web Design

B2B vs B2C: How Digital Marketing Differences Impact Your Web Design

The differences between B2B vs B2C impact your digital marketing strategy, from how you advertise to how you design your website. We compare these differences and reveal the best way to design your B2B website to suit your digital marketing strategy. How much do you know about B2B vs B2C marketing? Whether you’re marketing to …

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