The 5 SEO Recommendations That Matter in the End

According to Paola-Didone, author at the Moz, there are five SEO recommendations that she’s consistently seen make a positive impact in SEO’s ever-changing world.

These 5 recommendations have been applied to many use cases with proven results. While not all of these suggestions may be applicable, because you should tailor your optimization to your website’s needs, several will apply across the board.

Title Tags

• Include the year in the title
• Include the lowest produce price
• DON’T add the number of products
• DON’T add emojis in title tags

Page Freshness

• Have a date on the page
• Update the data in structured data
• Update page content with keywords
• Observe SERP result dates

Internal Linking

• Don’t have too many page links
• Consider revenue from pages linked
• Remove redirects/redirect chains
• Provide great user experience

Obtain Backlinks

• Use user audience to spot trendy links
• Survey audience to collect data
• Focus on long-term strategy
• Know primary campaign goal

Structured Data

• Use user data to spot trendy links
• Survey audience to collect data
• Focus on long-term strategy
• Know primary campaign goal

Note

Structured data makes it faster and easier for crawlers to understand the information within the page, making it a powerful (but often misused) tool. If applied correctly, it will make quite a positive impact on your pages.

For the entire article, please visit Moz.