Upcoming Webinars

Blue Atlas combines the technical expertise with business-driving goals. Join us for our upcoming webinars to learn more. Secure Your Free Spot Today. Limited Space Available

Past Webinars

How to Actually Pull People into Your Booth Without Acting Like a Salesperson

Turn your booth into a magnet for qualified prospects. Discover simple engagement tactics and interactive tools that draw attendees in — without feeling awkward or “salesy.”

TBD

attract attention and qualify visitors instantly

What You’ll Learn:

How to use interactive lead magnets (calculators, quizzes, demos) that attract attention and qualify visitors instantly
Simple booth layout and signage tweaks that make people stop — even in busy aisles
The best 3 openers your team can use to start genuine conversations fast
How to turn short booth chats into leads and follow-ups without feeling pushy

The First 48 Hours: How to Follow Up After a Trade Show So Leads Don’t Go Cold

TBD

Don’t let your trade show investment disappear. Discover a proven 3-step follow-up process that turns new contacts into meetings and measurable ROI within days of your event.

What You’ll Learn:

How to follow up within 24 hours using ready-to-send templates that get responses.
The perfect 3-touch sequence that converts cold booth conversations into booked sales calls.
How to automate your outreach with CRM tools and still sound personal.
What metrics to track to prove trade show ROI and prioritize your hottest leads.

Trade Show follow up and automation

Past Webinars

SEO Hack for B2B Companies: How to Drive Traffic and Build Credibility at the Same Time

Stop treating SEO and sales content as separate. Discover how optimized case studies can attract qualified visitors, prove expertise, and generate real leads — all from the same piece of content.

Wednesday December 3 | 2:00 PM EST

What You’ll Learn:

How to optimize case studies for search engines and human readers
The 3-part structure (Problem → Solution → Results) that builds both credibility and SEO value
How to target bottom-of-funnel keywords using real client stories
How to repurpose case studies into landing pages, blog posts, and social proof campaigns

Why Most Trade Show Leads Never Turn into Sales

Stop wasting your booth budget. Learn how to turn traffic into booked meetings using our Attract–Qualify–Capture–Convert framework.

What You’ll Learn:

The psychology of the 30‑second window—and why most booth intros fail
3 interactive “magnet” concepts that filter tire‑kickers from buyers on the spot
Layout & signage tweaks that add stopping power without blowing your budget
How to script a 15‑second engagement question that triples scan‑badge rates
Live demo: deploying a Quick‑Turn Interactive Lead‑Magnet in less than a week

The Industrial PPC Playbook: How to Buy Visibility in a Crowded Market

Stop wasting ad spend. Discover how B2B industrial companies can target the right buyers, set the right budgets, and get quick wins with Google Ads and LinkedIn Ads.

What You’ll Learn:

How to target industrial buyers using Google Ads & LinkedIn Ads.
The right way to structure budgets for visibility without overspending.
Quick-win campaign setups that can start generating leads in weeks, not months.
Metrics that matter (and how to measure real ROI from ads).

How to Build a Centralized Training Portal That Saves HR & Ops 100+ Hours a Year

Stop repeating the same onboarding and training tasks. Learn how to create a portal that standardizes training, saves time, and ensures consistency across your workforce.

What You’ll Learn:

Why HR & Ops teams waste hundreds of hours a year on manual training.
How a centralized portal eliminates repetitive onboarding tasks.
Real example: the training portal we built for DIFFCO.
Step-by-step process to standardize training and scale it company-wide

Why Industrial Firms Should Consider E-Commerce for Repeat Buyers

Streamline ordering. Save staff hours. Increase customer loyalty. Discover why even B2B industrial firms benefit from e-commerce.

What You’ll Learn:

Why e-commerce matters for repeat buyers in industrial markets.
How a simple portal can reduce staff time by hours each week.
Ways e-commerce improves customer experience and loyalty.
Real examples of how firms increased repeat sales with self-service ordering.

Meet Your Host

Nate Stockard
Strategy and Digital Manager

Nate Stockard founded Blue Atlas Marketing in 2011, following a successful launch and growth of two former marketing agencies. With over 28 years of sales and marketing experience across many industries, Nate has helped steer Blue Atlas’ team and clients to success through strategy and lead generation. He currently serves as the Strategy and Digital Manager for Blue Atlas. Nate is an avid pickleball player, father, and games enthusiast!

Connect With Nate

Nate Stockard, Strategy and Digital Manager - Blue Atlas Marketing