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What is Video Marketing? Everything You Need to Know

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When it comes to marketing for your business, we aren’t only talking SEO or social media.

A whopping 81% of businesses use video marketing for their products and services. Your business can’t afford to miss out.

Videos are the best way to get a message across in a simple, easy to consume manner. Is your business is releasing a new product? Are you expanding your operations? Whatever it may be, a video is perfect to communicate that message.

But what is video marketing? How can it be helpful for your business? Let’s dive in and find out.

What is Video Marketing?

Before we get into why it’s helpful, we must first discuss what video marketing actually is.

It’s simple, video marketing is the use of video to promote or advertise a product or service of a company. It’s another branch of traditional marketing strategies.

For companies wishing to spread the word about their products, videos are a powerful tool.

Video can do this in a variety of ways. Social media, TV, YouTube, these are all different ways to market your brand.

How Does It Help?

Mediums like Facebook, Youtube, Snapchat, have all been very popular with audiences worldwide.

Video marketing brings your brand to life. If all you have is words on pages, people can’t resonate with that. But, if you have a video encapsulating the company and its goals, you add a connection.

Why Should I Use Video Marketing?

Still not convinced about the power of video marketing?

There are many more ways that video can help your business thrive and grow. Here are five of the best reasons to invest in video marketing.

1. Convey Your Message With Ease

Regular text isn’t enough these days. Video content has become essential. Video tells people about your message without them having to make any effort.

It’s a way for your business to stand out from the crowd and gain notoriety in your niche.

Create a video that informs your audience about the product. Don’t be forceful or pushy, nobody likes that. Inform the audience and include a call-to-action to get them to visit your site.

2. Boost SEO

SEO, or Search Engine Optimization, is king when it comes to marketing.

By adding video content on sites like YouTube, you add to your brand. The more relevant content you have, the more likely you’ll rank higher in search results.

Write enticing video titles and descriptions. Include links to your website pages. Add a call-to-action to get your audience to check out your stuff.

YouTube is one of the best places to use for video marketing. YouTube has attributed to an estimated 1.55 billion dollars in advertising revenue. It’s essential to use YouTube.

Even better, Google owns Youtube. This makes it easier for your videos to appear on search engine rankings. But make sure you use plenty of keywords!

3. Level Up Your Social Media

Most popular social networks encourage video content with their new features. So, make sure you use them to your advantage!

A whopping 77% of those who watch video advertisements said they bought the product.

While you may want to spell out the facts of your product or services, don’t. People don’t want to share the facts, they want emotions. If a video is entertaining and not only about making a sale, people are more likely to share.

Share across social media. Facebook, Instagram, and Twitter are easy to share on and very popular.

While they won’t all result in a sale, they will increase site traffic and get your brand name out there.

4. Future Proof Your Business

A lot of businesses struggle to keep up with current trends. Those that don’t keep up get left behind.

Video marketing is a crucial way to stay ahead of the curve. Most people are using their smartphones and tablets to consume content. Having a video that integrates with smartphones is a great way to keep up.

Snapchat and Instagram allow users to view content on their phone without turning it. Adapt to that by making portrait-style videos.

By 2019, an estimated 80% of all content online will be video. This will continue to rise, so make sure your business has a steady flow of videos to connect with your audience. This will be a new stage in your audience’s journey in deciding if they want to buy from you.

5. Reach Out to New Audiences

With sites like YouTube being so popular, you can’t afford not to reach out to video marketing.

People of all ages watch videos online. Facebook, Twitter, Instagram, Linkedin. They all have differing demographics, and they all encourage video content.

Up to 49% of people on Facebook engage with video content there. Making videos for Facebook is almost as effective as YouTube. There you can reach a whole new demographic.

Try to appeal to new audiences by creating video content they can connect with.
If the video resonates with them, the chances are they will click through to your site and look into your brand. This can lead to some serious conversion rates.

What Is Video Marketing: Now You Know

Video marketing is the best new way to stay ahead of the curve.

What is video marketing? It’s the future of digital marketing.

No longer are text and image-based marketing techniques enough. A video is a better way to connect with your audience and expand your reach.

If you want to get your products and services seen and used, video marketing can help you. It boosts SEO, increases customer interaction, and it’s fun!

What’s more, the quicker your business adapts to it, the longer it will stay relevant.

Find this article useful? Check out our blog for more useful posts to help your business thrive.

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