Digital Marketing

In the dynamic business environment, industrial B2B firms progressively embrace marketing automation. This innovative tool helps streamline marketing processes and automate routine tasks. Business owners, operations managers, and marketing professionals […]

2024 saw an immense change in traditionally in-person conferences, with new regulations and worries over coronavirus infections leading many to switch to online events – for better and worse. While […]

Sales automation and related technologies are discussed a lot these days, but adoption rates can still be low: Studies have shown that HR, Customer Service, and even Finance are more […]

It is incredibly important to develop buyer personas to make sure your website and marketing efforts are targeting the right people. Let’s dive into buyer personas, customer avatars, and the strategy of creating a character to better understand just how your target audience is behaving – and what changes may be a good idea for your site. We’re going to begin with the basics.

When businesses set up digital marketing to enable online sales (which can take a significant investment in resources), a common bit of advice they get from agencies is, “Be prepared […]

One comment Blue Atlas Marketing hears from growing businesses is, “We already have a position filled for managing our social media. I’m not sure what working with an outside agency […]

5 Ways to Gain and Improve Online Reviews Before a customer decides to buy your product or visit your business there are a lot of factors that they run through […]

Digital Marketing vs Traditional Marketing (10/30/2019)From Blue Atlas: Digital Marketing Agency TRANSCRIPT Today we’re talking about digital marketing versus traditional advertising. I feel like this was a great topic to […]

Should businesses invest in social media in 2019? Absolutely – and that goes for all kinds of industries, including even the most straightforward B2B companies. A business with a strong […]

  Every year businesses look at their marketing strategy and ask the same question: Is email marketing dying? How much time should we invest in it?” This isn’t helped by […]