A Brochure Site Doesn’t Fix the Problem
Most industrial websites are built to describe the company. Your buyers aren’t looking for a description. They need a spec, a datasheet, a CAD model, and a number.
When they can’t find those things, they don’t call to ask. They move to the supplier whose site had them.
That decision happens long before your sales team hears about it.
Technical buyers now spend 62% of the buying process online before they engage a vendor, and 66% for engineers under 35. When two solutions look technically similar, 70% choose the brand they already know.
Source: TREW Marketing / GlobalSpec, State of Marketing to Engineers (2026)
Two Ways to Start
We build the site that gets you into the evaluation and keeps you there.
Start with a search of your category.
We run your category the way a design engineer would and send a two-page assessment.
Free of charge, so you can understand where you stand with competition.
Terms
Rankings
Competitor Ads
Cross-Reference
Scope the build with a Product Findability Report.
This three-week engagement, credited in full toward recommended projects, provides a documented finding of your search map, buyer’s path, and how to ensure you are being found.
What We Build
The quote path is where most of the growth and new revenue is. Fixing where an RFQ goes, what it captures, and how fast someone responds usually produces more quotable business than any amount of new traffic.
Positioning and Messaging — What you make, who it’s for, and why an engineer should specify it
Product and Spec Architecture — Your catalog structured the way buyers filter, not the way the ERP exports
Datasheets and Documentation — Findable in search, downloadable without a gate on the first ask, version-controlled
Cross-Reference — A competitor’s part number search that lands on your equivalent
Rep and Distributor Tools — Locator, territory logic, current literature, and lead routing that doesn’t dead-end
The Quote Path — RFQ forms that capture quantity, application, and part, routed and acknowledged immediately
Search Foundation — Technical SEO and content architecture built in from the first wireframe, not added after launch
Built for Your Tech Stack
Our in-house developers build on WordPress and connect it to the systems your sales and marketing teams already run. You own the site outright, and your team can update it without a support ticket.
Accessibility is built into the design system by default, the same standard we deliver for cities, counties, and universities under ADA Title II. It costs nothing extra when it’s done from the start, and it holds up the first time a customer’s supplier review asks about it.
How an Industrial Build Works
Search.
We run your category free and show you the gap: the terms, the rankings, and who is bidding on your name.
Scope
The Product Findability Report documents the buyer’s path and produces a prioritized fix list. Credited in full toward the build.
Build
The recommendations drive the process. Fixed quote against a fix list your own sales leader already agreed was real.
Support
Hosting, security, content, and ongoing search work, so the site stays current instead of becoming the next redesign.
Find out what an engineer sees before your competitor does
Name your category and three competitors. We’ll run the search the way a specifier would and send back what we found. No charge, just what your competitors are doing and where they rank.