Digital Marketing

In the dynamic business environment, industrial B2B firms progressively embrace marketing automation. This innovative tool helps streamline marketing processes and […]

2024 saw an immense change in traditionally in-person conferences, with new regulations and worries over coronavirus infections leading many to […]

Sales automation and related technologies are discussed a lot these days, but adoption rates can still be low: Studies have […]

It is incredibly important to develop buyer personas to make sure your website and marketing efforts are targeting the right people. Let’s dive into buyer personas, customer avatars, and the strategy of creating a character to better understand just how your target audience is behaving – and what changes may be a good idea for your site. We’re going to begin with the basics.

ROI is one of the easiest indicators to run for marketing efforts, making it a handy go-to when measuring results: […]

When businesses set up digital marketing to enable online sales (which can take a significant investment in resources), a common […]

One comment Blue Atlas Marketing hears from growing businesses is, “We already have a position filled for managing our social […]

5 Ways to Gain and Improve Online Reviews Before a customer decides to buy your product or visit your business […]

Digital Marketing vs Traditional Marketing (10/30/2019)From Blue Atlas: Digital Marketing Agency TRANSCRIPT Today we’re talking about digital marketing versus traditional […]

Should businesses invest in social media in 2019? Absolutely – and that goes for all kinds of industries, including even […]