Every successful virtual conference also has a plan in place for what happens after the conference is over. The good news is that most of these steps are very similar to the follow-up process for in-person events, so if you are switching to a virtual conference due to social distancing or similar requirements, many steps …
Vital Market Steps After Your Virtual Conference Read More »
2020 saw an immense change in traditionally in-person conferences, with new regulations and worries over coronavirus infections leading many to switch to online events – for better and worse. While the future is still unclear for these kinds of conferences, it’s important for every business to understand if virtual conferences are right for them, and …
All the Differences For A Virtual Conference Vs. Live Conference Read More »
5 Ways to Gain and Improve Online Reviews Before a customer decides to buy your product or visit your business there are a lot of factors that they run through first. Even more so with today’s mostly digital age, it’s a necessity for most if not all potential customers to check out a business’s reviews …
6 Tips For Mastering Effective Email Marketing Most people have the idea that email marketing is dead and that it isn’t important as other digital marketing tactics. Boy are they wrong! According to Oberlo, in 2019 global email users reached 3.9 million users and in 2023 that number is predicted to reach 4.3 billion users. …
What is Online Repuatation Management? (10/30/2019) TRANSCRIPT ORM Definition Today, we’re talking about online reputation management. Let’s define online reputation management. One of the funny things about digital marketing is you’ll see a lot of acronyms, today we’re talking about ORM. You’ll see ORM a lot, it’s Online Reputation Management. Really, what is online reputation …
Digital Marketing vs Traditional Marketing (10/30/2019)From Blue Atlas: Digital Marketing Agency TRANSCRIPT Today we’re talking about digital marketing versus traditional advertising. I feel like this was a great topic to bring up because it’s actually one of our most trafficked blogs on our website. When looking at the difference of the two, people tend to …
What is Digital Marketing? (10/30/2019)FROM: Blue Atlas – Digital Marketing Agency TRANSCRIPT What is digital marketing? What is SEO? They are the most common questions we get from people we talk to. Therefore, we though it’d be a good idea to give you a little overview of search engine optimization. Search Engine Optimization SEO stands …
Citations sound like something most of us left back in the education world, but they have a very important definition role to play in professional online marketing, and if your brand isn’t using citations then it really should be! The key is understanding what a citation is, and how it benefits your local SEO – …
When companies start working on their digital presence, many silo PPC (pay per click) online ads – like the type you see in your browser when you make a search – and local SEO, the words you use to guarantee a presence in local searches, Google Maps, and similar situations. At first glance, this separation …
Combining Google Ads and Local SEO is a Winning Combination Read More »
If you aren’t already well acquainted with Google My Business, it’s time – it’s been time for the past couple of years! Google My Business (GMB) is an advanced form of an online directory, offered by Google and totally free for businesses to use. It’s an easy way to verify your business online, and the …
Google My Business – What It’s Used for and Why It Matters Read More »
You walk into a networking event or marketing meeting, and people are tossing around digital marketing, internet marketing, PPC, SEO, metrics, on and on… You feel a bit overwhelmed, but you don’t want anyone to know you may be a newbie in the conversation. Never fear! I will take you through several key areas of …
Should businesses invest in social media in 2019? Absolutely – and that goes for all kinds of industries, including even the most straightforward B2B companies. A business with a strong brand identity and an interest in online leads is in an ideal spot for social media marketing. But brands must also create effective social strategies …
5 Hidden Problems With Your Social Media Strategy Read More »
One of the most frequent questions companies ask marketing services about SEO is, “How long will it take to see results?” The goal is understandable – they want actionable information about timetables and how long they’ll have to invest in SEO strategies before they get where they want. The answer, however, is that it doesn’t …
The Path to SEO Results: Why SEO Isn’t Just a One-Time Tactic Read More »
Launching and promoting a new website is a super exciting time! You have worked hard on design, content, pictures, and overall structure and functionality for months. You have had endless internal discussions and, no doubt, talked to your Project Manager at least a dozen times. You have planned, reviewed the website endlessly, made final touches, …
When brands hear discussions about web profiles or online reputations, one of the first things mentioned is Google My Business, a ubiquitous profile that’s vital for online presence, people looking up contact information, local SEO, and much more. But this reputation conversation shouldn’t end with Google My Business, as important as it is. A brand’s …
How to Manage Your Online Reputation Beyond Google My Business Read More »
Every year businesses look at their marketing strategy and ask the same question: Is email marketing dying? How much time should we invest in it?” This isn’t helped by the many publications that publish yearly “Email is dead!” articles for some easy clickbait. Here’s the truth: Email marketing isn’t just alive, it’s an incredibly …
Why Email Marketing Is NOT Dead in 2019 – But More Important Than Ever Read More »
Content marketing has never been so important for the hospitality industry. Online competition continues to grow, target audiences are doing more research than ever, and client demands remain high. Remember, today’s leads aren’t just looking at the big sites to make a quick travel decision. They’re looking at Instagram, TripAdvisor, and Google reviews to make …
8 Types of Marketing Content Hotels Need to Succeed in 2019 Read More »
Restaurants and digital marketing are a powerful combination. The latest trends and tools in marketing can prove particularly beneficial to a restaurant that’s looking to stand out from the crowd. The key is knowing what’s possible! To help, we’ve collected the best marketing tips of 2019 for restaurants on the rise. Check out the list …
10 Marketing Tactics Your Restaurant Needs to Be Using in 2019 Read More »
97% of consumers use the web to find local businesses. There’s no debate: Your business needs an online presence. But with so many businesses competing for a spot on the first page of search results, it can be challenging to get noticed. The good news is getting found online is not as difficult as it was a …
If you have been doing any marketing in the recent years, you have probably heard colleagues and marketers throwing around words like SEM (Search Engine Marketing) and PPC. Are you like many and not sure what exactly it is and where to start? We have put together a quick primer to help you get a …
PRIMER: How Does PPC Work and How Can It Help You? Read More »
