A New Design Doesn’t Fix the Problem
A company spends months and thousands on a redesign. The new site looks dramatically better. Ninety days later organic traffic is down 40%, the inquiry form has gone quiet, and nobody can say exactly when it happened.
It fails the same way almost every time.
URLs changed and nothing was redirected. Every ranking page that moved without a 301 became a 404, and the authority it had built went nowhere.
Content was cut to simplify. The old site’s forty deep technical pages were the pages that ranked. The new one has eight beautiful ones.
Structure got flattened. Headings became images and spec tables became graphics, so the text that was ranking stopped being text.
The new platform generates its own markup. Speed dropped, semantic structure disappeared, and accessibility went with it.
Tracking was rebuilt from scratch. Now nobody can prove what was lost, or when it started.
None of that is inevitable. It comes from running a redesign as a design project instead of a migration project with a design in it.
We ensure your redesign or migration retains your online value while presenting a better user workflow that leads to more leads.
Two Step Process for Redesign or Migration
Start with a free pre-migration crawl.
Send us the URL. We crawl the current site and tell you what is actually at risk before you commission anything.
Pages at Risk
Redirect Map
Content Worth Keeping
Baseline
Then we scope the move.
The crawl creates the plan. You approve a migration built on what your site actually earns, not on what looks expendable in a sitemap.
How We Protect Rankings Through a Redesign / Migration
Launch-week regressions get found by us, not by your CFO in a quarterly review. That is the difference between a dip that recovers in three weeks and a loss that never comes back.
Full Crawl and Inventory — Every URL with traffic, rankings, backlinks, and conversions attached before anything moves
Keep-What-Earns Analysis — The pages doing the work identified and given a home in the new architecture
One-to-One Redirect Mapping — Every old URL matched by hand, tested on staging, verified again the day of launch, never a blanket redirect to the home page
Structure Preserved —Headings stay headings, spec tables stay tables, technical content stays crawlable text
Content Migration with a Cleanup Pass — Documents, PDFs, images, and metadata brought over with alt text, titles, and descriptions corrected on the way through
Tracking Continuity — Goals, events, CRM connections, and call tracking rebuilt and verified before launch so the comparison is real
Accessibility Built In — WCAG 2.2 AA in the design system during the rebuild, which costs a fraction of remediating it afterward
Migrations We Handle
Move to WordPress from Drupal, Joomla, Wix, Squarespace, HubSpot CMS, Sitefinity, Kentico, and hand-coded legacy sites. WordPress to WordPress replatforms off a page builder, off a marketplace theme, or off a multisite that outgrew its structure. Hosting migrations, including moving off a vendor who holds the keys.
Domain consolidations and separations after a merger, acquisition, or divestiture, and multi-brand consolidations into a single maintainable network. If the developer who built it is gone and nobody has the logins, that is common and it is solvable. Tell us what you do have and we will map the rest.
In-house Design, Development & Content Team
Redirect Mapping Reviewed by Hand
15+ Years Building B2B Industrial Websites
How a Migration Works
Free Crawl First.
We inventory every URL with its traffic, rankings, and backlinks, and show you what is at risk.
Scope.
The crawl becomes the migration plan and a fixed quote. You approve what moves before anything does.
Build
The recommendations drive the process. Fixed quote against a fix list your own sales leader already agreed was real.
Migrate
Content, redirects, and structure built on staging, with redirect mapping checked twice before go-live.
Monitor
Daily for two weeks, weekly for the next quarter, so regressions surface immediately.
A straightforward replatform with clean content runs six to ten weeks. A full redesign with new positioning, rewritten content, and a restructured catalog runs twelve to twenty.
Find out what you stand to lose before you commission anything
Send us your URL. We’ll crawl the site, tell you which pages are carrying your traffic, and show you what a move would put at risk. No charge.