Business

web maintenance

Website Maintenance: Your Website is Just Like Your House

Just like your home, your website needs ongoing maintenance to remain functional and secure. Find out more about how website maintenance, hosting, backup and monitoring can keep your data safe, just like an alarm system keeps a house safe. Owning a website is a lot like owning a home, you want to keep it tidy. …

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lead generation strategies

How to Create Successful Lead Generation Strategies

Do you need help getting more people leads? If so, check out this guide (and 10 tips for funnel leads) on how to create successful lead generation strategies that will help your company thrive. A whopping 63% of marketers claim that generating traffic and leads is their top challenge nowadays. Proper lead generation strategies are what all …

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top of the funnel leads

10 Tips for Generating Top of the Funnel Leads

Every business in the world aims to fill the top of its sales funnel with qualified leads one way or another. Here are 10 tips that will help you generate top of the funnel leads that will convert into customers. You’ve heard it before, but it bears repeating. The competition for consumers’ attention is fiercer …

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customer journey

The Three Stages of the Buyer’s Journey- A Comprehensive Guide

There are three very important lifecycle stages to the buyer’s journey. Here is a comprehensive guide that will help you make more sales in the future. How do you know when a customer is ready to buy your stuff? Believe it or not, there’s a concrete answer. It’s the reason marketers designed the buyer’s journey. …

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Digital Advertising

Digital Advertising vs. Traditional Advertising

As a business owner, whenever you pay to market your business, you want to make sure that your money is well spent. Especially if your business is on the smaller end of the spectrum, every single dollar spent on advertising counts. So, with so many options to advertise your business these days, which is the …

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YouTube Marketing and Social Media Updates

BREAKFAST WITH BLUE: Youtube Marketing and other Social Media Updates

Join Nate and Lauren on BREAKFAST WITH BLUE! This week, we talk about Top 10 Factors to make your social media strategy profitable, 5 updates Facebook is testing, and YouTube Marketing! Nate: Hey. Good morning everybody, Breakfast with Blue here, Monday morning. I’m here with Lauren. How are you this morning? Lauren: Good morning, doing …

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Improving Online Presence & Local SEO

3 Top Tips for Improving Online Presence & Local SEO

Can You Be Found Online? When potential customers are looking for you online, can you be found? Is the info correct? Rank better, improve your Local SEO, and get more business with these three tips from Blue Atlas Marketing. Blue Atlas Marketing is a full service marketing firm providing tips, resources, and services to businesses …

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manage your business's online presence

Control Your Online Presence with Online Reputation Management

According to BrightLocal, 91% of consumers regularly read online reviews and 87% of consumers won’t consider a local business with low ratings. Managing your business online is critical in today’s digital age. Not only do you need a mobile-ready website, you need to be found in local searches (SEO) and on searches such as maps, …

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5 Reasons Your Business Should Be Using a Mobile App

With the ever increasing ownership of smartphones, not having a mobile presence is a great disadvantage in today’s business world. However, deciding between a mobile website and mobile applications, both have their benefits and depend on your goals. Most business should have both. If you don’t already have a mobile presence, you probably want to …

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