Best Facebook Marketing Agency Memphis

Blue Atlas Marketing Crowned Top Facebook Marketing Agency in Memphis by SocialAppsHQ

News /

Blue Atlas Marketing Recognized for Expertise and Innovation in Facebook Marketing Strategies Memphis, TN – July 11, 2023 – Blue Atlas Marketing, a premier full-service web marketing and development firm, has been named as one of the top Facebook Marketing Agencies in Memphis by SocialAppsHQ, a leading source of digital marketing analysis. This accolade underscores …

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Campaign Effectiveness Analysis

Campaign Effectiveness Analysis: From Data to Insights

Marketing Strategy /

Campaign effectiveness analysis is not just a nice-to-have—it’s a must-have for any organization serious about enhancing its marketing strategy. It’s a vital process that turns the seemingly abstract world of data into tangible insights that can drive your marketing decisions. Whether you’re launching a new product, promoting an existing service, or just trying to increase …

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Web Design Company of the Year 2023 - Texas- Corporate Vision Magazine

Blue Atlas Marketing Celebrates Prestigious “Web Design Company of the Year Award”

News, Website Development /

Houston, TX – June 2023 – Blue Atlas Marketing is proud to announce that it has been named the “Web Design Company of the Year – 2023 for Texas” by Corporate Vision Magazine. This coveted award recognizes businesses that demonstrate creativity, innovation, and dedication to bettering the global corporate world. Corporate Vision Magazine is a …

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Key Marketing Effectiveness Metrics

Understanding Key Marketing Effectiveness Metrics

Marketing Strategy /

In today’s business world, where data-driven decisions are paramount, understanding marketing effectiveness metrics is like having a secret weapon. These metrics, when correctly used, can guide strategic decisions, measure progress, and provide insight into your customers’ behavior. This article is your roadmap to understanding and leveraging these critical tools for business success. Understanding the Concept …

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The Powerhouse of Success: Measuring Marketing Effectiveness

Unveiling the Secrets to Measuring Marketing Effectiveness: A Resourceful Guide for Business Leaders

Marketing Strategy /

For any business leader in the digital age, gauging the effectiveness of their marketing initiatives is not just another line item on a checklist. Instead, it’s a vital process that serves as the foundation for informed decision-making, streamlined resource allocation, and ultimately, sustainable business growth. This article serves as your comprehensive guide, unveiling the secrets …

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3-Tiered Strategy for Facebook and Instagram Ads

The 3-Tiered Strategy for Facebook and Instagram Ads: A Holistic Approach to Marketing Success

Digital Marketing, Social Media /

Struggling to get your marketing campaigns to take off? Or perhaps you’re feeling lost in the vast sea of social media advertising? Don’t worry, we’ve got you covered! We’re about to reveal a secret weapon that’ll help you conquer the world of Facebook and Instagram ads. Ready to unlock the potential of your marketing efforts? …

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Exponentially Grow Your Revenue with Sales Automation

How Sales Automation Can Exponentially Grow Your Revenue

Digital Marketing, Lead Generation /

Sales automation and related technologies are discussed a lot these days, but adoption rates can still be low: Studies have shown that HR, Customer Service, and even Finance are more likely to automate than sales and marketing. That indicates a lot of missed potential – and lost revenue. Here’s how sales automation can make such …

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Better Websites Built in WordPress

Blue Atlas Helps B2B Companies Launch Better Websites Built in WordPress

News /

Improving website functionality, appearance, accessibility, compliance, and optimization creates a more effective face for the company, shares Blue Atlas Marketing. Houston, TX – Websites are the face of a company online, yet they often lack personalization, functionality, or accessibility, putting companies in a situation where they lack the ability to bring in leads and build …

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Google Analytics GA4 Update

Google Analytics: How to prepare for the GA4 Update

Analytics /

If your team uses the free or paid tools from Google Analytics, you may have noticed Important changes stirring in Google’s web data services. First, Google revamped its App+Web tools into something called Google Analytics 4, or GA4. Then Google announced that GA4 would eventually be replacing Google Universal Analytics, where many businesses turned for …

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Benefits of Accessible Web Design

What Are the Benefits of Accessible Web Design?  

Website Accessibility /

It’s easy to refer to web accessibility compliance, the requirements for web design needed to obey laws and avoid fines. These days, that means following the latest guidance on how the ADA (Americans with Disabilities Act) affects business websites, and similar regulations. But there’s another side to web accessibility – the benefits of accessible web design, beyond simply following your …

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DOJ Announcement on Website Accessibility Requirements

DOJ Announcement on Accessibility Requirements and What it Means

Website Accessibility /

In the U.S., specific federal regulations apply to accessibility requirements, such as the ADA (Americans for Disabilities Act) and associated updates (along with specific state requirements). These regulations provide important access to businesses and other institutions for more than 1 in 4 Americans who have some kind of disability. Not all of this legislation was …

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How Many People in the US Have Disabilities

How Many People Have Disabilities in the US?

Website Accessibility /

When first considering website accessibility, many businesses have similar questions: “How important is this? How many disabled people would visit our site? Are we losing business by not including accessibility upgrades?” Businesses really can lose customers if their sites do not meet accessibility requirements. They can also get into legal trouble, as court decisions have …

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The Importance of University Website Accessibility

Why University Website Accessibility is More Important Than Ever

Website Accessibility /

Website accessibility has never been more important for organizations of higher learning. Colleges and universities across the country are currently taking a look at their online accessibility practices to avoid any future problems and making their sites as inviting as possible. That includes making sites operable by those who may be blind, deaf, or unable …

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Website accessibility for healthcare organizations

Why Your Healthcare Company Should Pay Attention to Website Accessibility

Website Accessibility /

Online support is increasingly vital for healthcare organizations of all kinds. Patients are using website portals to look for doctors, make appointments, and find clinics. The COVID-19 pandemic years also emphasized just how important remote interviews and diagnosis have become, accelerating upgrades to online healthcare capabilities. That brings us to accessibility – making sure your …

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Web Accessibility Principle - Robust

Part 4: Web Accessibility Principles – Robust

Website Accessibility /

Our fourth and final guide on the WCAG (Web Content Accessibility Guidelines) accessibility principles is covering the Robust pillar, and how businesses can meet important compliance requirements. Before we dive into the details, here’s why the WCAG 2.1 is so important for today’s websites. This global standard is referenced by many accessibility and rights laws …

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