Unexpected Places to Market Your Brand

Unexpected Places for Your HVAC Brand

Building your HVAC brand through digital marketing is a complex process with many moving parts. There are numerous steps you need to take to reach your customers. Let’s be frank. HVAC marketing often means going up against a lot of other companies, some of which may already have a very robust marketing campaign and a …

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How to Show at the Top of Search Results

Show at the Top of the Search Results

When googling a company or service, one of the first things consumers see on the Google results page is a list of ads. They don’t look like ads, and that’s the point. Located at the top of the page, these are very important little snippets of information designed to encourage consumers to click. Yet, they …

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Get Found in Online Searches

Get Your Company Found in All of the Online Searches

One of the core benefits of HVAC digital marketing is its ability to help your business be found. When a customer’s furnace stops working on the coldest day of the year, they turn to a search engine and type in specific phrases to help them find a local technician that can be there to help …

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Google Analytics GA4 Update

Google Analytics: How to prepare for the GA4 Update

If your team uses the free or paid tools from Google Analytics, you may have noticed Important changes stirring in Google’s web data services. First, Google revamped its App+Web tools into something called Google Analytics 4, or GA4. Then Google announced that GA4 would eventually be replacing Google Universal Analytics, where many businesses turned for …

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Accessible Web Design

What Makes Web Design Accessible?  

It’s taken years, but web accessibility has found firm legal ground, thanks to a growing number of lawsuit settlements, and new instruction from the Department of Justice. Let’s sum it up: Important laws such as the ADA (the Americans with Disabilities Act, which we discuss in more depth here), are now considered to apply to websites as …

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How to Test Website for Accessibility

How To Test Websites for Web Accessibility?

Organizations first looking at the world of website accessibility usually have a lot of questions. That’s great! Blue Atlas Marketing is happy to answer with the right details about making websites accessible to those with disabilities. But one of the most common questions is: “How do I know how accessible my website is in the …

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Accessibility in Web Design

What is Accessibility in Web Design?

It’s easy to think about accessibility in our physical surroundings: The sight of a wheelchair ramp, or a sign in Braille, is both common and easily understood. But there’s another world of accessibility for people with disabilities, and this one is online. Have you ever considered how some disabilities may make your website – and …

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Benefits of Accessible Web Design

What Are the Benefits of Accessible Web Design?  

It’s easy to refer to web accessibility compliance, the requirements for web design needed to obey laws and avoid fines. These days, that means following the latest guidance on how the ADA (Americans with Disabilities Act) affects business websites, and similar regulations. But there’s another side to web accessibility – the benefits of accessible web design, beyond simply following your …

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DOJ Announcement on Website Accessibility Requirements

DOJ Announcement on Accessibility Requirements and What it Means

In the U.S., specific federal regulations apply to accessibility requirements, such as the ADA (Americans for Disabilities Act) and associated updates (along with specific state requirements). These regulations provide important access to businesses and other institutions for more than 1 in 4 Americans who have some kind of disability. Not all of this legislation was …

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How Many People in the US Have Disabilities

How Many People Have Disabilities in the US?

When first considering website accessibility, many businesses have similar questions: “How important is this? How many disabled people would visit our site? Are we losing business by not including accessibility upgrades?” Businesses really can lose customers if their sites do not meet accessibility requirements. They can also get into legal trouble, as court decisions have …

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The Importance of University Website Accessibility

Why University Website Accessibility is More Important Than Ever

Website accessibility has never been more important for organizations of higher learning. Colleges and universities across the country are currently taking a look at their online accessibility practices to avoid any future problems and making their sites as inviting as possible. That includes making sites operable by those who may be blind, deaf, or unable …

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Website accessibility for healthcare organizations

Why Your Healthcare Company Should Pay Attention to Website Accessibility

Online support is increasingly vital for healthcare organizations of all kinds. Patients are using website portals to look for doctors, make appointments, and find clinics. The COVID-19 pandemic years also emphasized just how important remote interviews and diagnosis have become, accelerating upgrades to online healthcare capabilities. That brings us to accessibility – making sure your …

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Web Accessibility Principle - Robust

Part 4: Web Accessibility Principles – Robust

Our fourth and final guide on the WCAG (Web Content Accessibility Guidelines) accessibility principles is covering the Robust pillar, and how businesses can meet important compliance requirements. Before we dive into the details, here’s why the WCAG 2.1 is so important for today’s websites. This global standard is referenced by many accessibility and rights laws …

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Web Accessibility Principle - Understandable

Part 3: Web Accessibility Principles – Understandable

Welcome to our third guide on WCAG (Web Content Accessibility Guidelines) criteria, what they mean, and how you can achieve them! Let’s start with a quick summary of the WCAG 2.1 before diving in. The WCAG 2.1 is a global standard for website accessibility, which allows individuals with disabilities to use websites successfully. That’s particularly important for …

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Web Accessibility Principles - Operable

Part 2: Web Accessibility Principles – Operable

Our guide to the WCAG 2.1 continues with the latest success criteria for website accessibility – and this guide is focusing on the second pillar, a.k.a. “Operable.” First, a quick refresher: The WCAG (Web Content Accessibility Guidelines) are a series of standards put together by global web and accessibility experts to help make sure that websites can …

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Web Accessibility Principles - Perceivable

Part 1: Web Accessibility Principles – Perceivable

To make a fully accessible and compliant website, developers turn to the WCAG, or the Web Content Accessibility Guidelines, currently on version 2.1. The WCAG 2.1 is created by the combined work of web experts around the world, and periodically updated to include new accessibility options for the latest technology. Since many different laws and regulations around …

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ADA compliance for Credit Unions

How Credit Unions Can Make Their Website ADA Compliant

Is your credit union’s website fully accessible for individuals with disabilities or impairments? Providing your customers with an ADA compliant website is as essential as wheelchair access is to your physical branches. The law and the courts have made it clear that all your members and customers deserve equal access to the credit union’s services, …

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ADA Compliant Website Guide

The Ultimate ADA Compliant Website Guide

How to reduce legal risk and reach more users Did you know your website is a potential source of liability issues? Online liability can increase the chances of your organization facing a lawsuit, as well as potential government fines for failing to meet certain requirements. That’s especially true of the ADA, or Americans with Disabilities …

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Complete Guide on Web Accessibility by Blue Atlas

The Complete Guide on Web Accessibility

How to Make Your Website Accessible and Compliant Businesses and brands have a lot to consider when creating – and updating – their websites. They have to choose the right designs, make sure calls to action are appropriately placed, check that everything works on mobile, and, of course, practice good SEO. But there’s another part …

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