The hospitality industry is always rife with speculation: What’s going to be the next big draw, the next thing customers expect, the next travel trend
97% of consumers use the web to find local businesses. There’s no debate: Your business needs an online presence. But with so many businesses competing for
It’s tempting to breathe a sigh of relief when your website goes live. Maybe just a few bug fixes and some product page updates, but
One of the most important parts of your content isn’t the text at all – but the web layout where the text is presented. A
Google has been nurturing a new approach to page ranking for several years now: It’s called user intent, and it’s become one of the primary
You may hear a lot of talk about a website’s “authority,” but that authority isn’t always clearly defined. It actually means something very specific for
If you have been doing any marketing in the recent years, you have probably heard colleagues and marketers throwing around words like SEM (Search Engine
According to Paola-Didone, author at the Moz, there are five SEO recommendations that she’s consistently seen make a positive impact in SEO’s ever-changing world.
Email can have a huge impact on your SEO efforts. So how can you actually make them work together? Here are several ways to combine
What if the biggest advertising game-changer for your company was already here and you didn’t know about it? Social media has transformed the face of
You’ve seen countless video marketing campaigns, but do you employ them yourself? If you don’t, you’re really missing out. Videos are powerful in this day
When it comes to marketing for your business, we aren’t only talking SEO or social media. A whopping 81% of businesses use video marketing for their
