SEO (search engine optimization) is the process of optimizing the visibility of your website and its ranking among the different search engines such as Google, Bing and Yahoo! within organic search results.
Web pages are ranked based on several factors determining how relevant they are to the users’ searches. Search Engines Optimization’s aim is to get the higher ranking possible in SERPs (search engine results pages). If your SEO campaign is to be effective you must be able to monitor it. By monitoring your SEO efforts, you can gain insight into what activities translate into better rankings and lead conversions.
Monitor your SEO campaign
To work efficiently, your SEO campaign should include quality content, keyword research, relevant metadata description, and up-to-date information, among other pieces. Monitoring your SEO will help you pick the most appropriate keywords to include in your content and meta description and keywords. Picking the right keywords is important because they are what people enter into the search engine when they are interested in a particular subject matter. Keyword optimization is an essential process in SEO, and optimizing for the right keywords will be what puts your business in front of your online audience. Through monitoring, you will learn which keywords are the right ones for your website pages.
Monitoring will also help you identify non-existent, outdated, and broken links that search engines might consider as spam and might lead them to not rank your website pages where you’d like. Examining inbound links to your website will not only help you determine the growth, but also keep you informed of any link spamming or hidden links that might occur. It will help you stay relevant to your main purpose and up-to-date.
Monitoring your search engine optimization campaign is important since this will help you determine which elements in your SEO strategy are working; you can then make the appropriate changes or reinforce the strategy, and continue building on your SEO campaign.
SEO monitoring should always be an ongoing process. Search engines are continually updating their search algorithms, and you must be able to tweak your SEO efforts accordingly.
Monitoring your Competition
Having a successful SEO campaign also involves monitoring your competition’s ranking among search engines. Why monitor your competition’s rankings? When you understand what you are competing with in the search engines, you have a better idea of what it will take to win! By monitoring your competition, you also know when they have done something new. Analyzing how well your competition is doing and what strategy they are using is particularly important in industries where there is a lot of competition for clients/customers.
Choose your analytical tools
The most widely used monitoring tool is Google Analytics. The tool has several features that will help you analyze your website data, detect traffic profiles and traffic number changes. The tool also issues alerts whenever there are changes in your analytics. The other major search engines (Yahoo!, Bing, and MSN) also provide SEO monitoring tools to keep track of how well your website is doing! Some other tools can provide data such as the geographic location of your visitors, the entry and exit pages of the visitors, referring URLs and the keyword terms your visitors use. You could also use analytical tools to estimate the traffic your competitors receive, examine their keywords, check their metadata, and use the search engine to find new links to their website. This allows you to compare yourself with your competitors and make changes where needed. In most cases, businesses use not only one but 2 or 3 different tools to be able to cross reference the different results and get a better outcome in the end.
You could also monitor other aspects of your web marketing campaign. Monitoring your social media marketing campaign will help you determine the effectiveness of your different social media profiles and allow you to make necessary changes. SEO monitoring is best left to experts with the right tools and experience. This allows you to concentrate on the core function of your business and bring the best results to your web presence.