Client
Escape FLA
Services
- Website Design
- Marketing Services
- Trade Show Marketing Services
- Graphic Design
Overview
Escape FLA, a top-rated escape room in Largo, Florida, is a favorite among locals for its fully immersive, private group experiences. The business, recently acquired by a new team of enthusiastic owners, needed a full-service marketing partner to execute a seamless brand transition, modernize its digital strategy, and build upon its reputation for fun and creativity.
Challenge
While the business already boasted a loyal following and a reputation for high-quality, immersiveexperiences, the change in ownership presented a unique marketing challenge:
- Communicate the transition effectively: Announce the new ownership while reassuring existing customers that the beloved experience would remain, and even improve.
- Refresh and modernize the brand: Evolve Escape FLA’s brand identity to reflect the new owners’ vision and attract both returning players and new audiences, without alienating the existing customer base.
- Enhance digital presence: Optimize their online footprint, including a website that seamlessly integrates booking, clearly showcases their unique rooms (The Lost Temple, Vegas Hangover: The Heist, Operation BlackStone), and provides a modern, engaging user experience.
- Drive bookings and awareness: Implement a comprehensive digital strategy to increase visibility, attract first-time players, and encourage repeat visits in a competitive entertainment market.
EscapeFLA needed a marketing partner who could “hit the ground running”, providing full-spectrum support to ensure a smooth transition and rapid growth.
Solution
Blue Atlas partnered with Escape FLA to deliver an all-encompassing marketing strategy, meticulously designed to support the new ownership and propel the business forward. We acted as their dedicated marketing arm, covering every aspect from brand refresh to digital execution.
Our comprehensive solution included:
- Brand Update & Strategy: We collaborated with the EscapeFLA team to refine and update their brand identity, ensuring it captured their vision of fun, approachability, and immersive entertainment. This informed all subsequent creative outputs.
- New Website Design & Development: We completely redesigned and rebuilt their website, prioritizing a modern aesthetic, intuitive user experience, and seamless integration with their booking system. The new site effectively showcases their unique rooms with rich descriptions and visuals, making the booking process effortless for customers.
- Targeted Digital Advertising Campaigns: We launched and managed strategic digital advertising campaigns across relevant platforms. These campaigns were designed to reach both local residents and tourists, focusing on driving direct bookings and increasing brand awareness within the Tampa Bay area.
- Robust Social Media Management: We took over the management of Escape FLA’s social media channels, crafting engaging content that highlighted their immersive rooms, team-building benefits, and friendly atmosphere. Our strategy focused on fostering community, showcasing customer experiences, and promoting special offers.
- Public Relations & Announcement: We assisted in crafting and distributing the official press release announcing the new ownership, ensuring positive media coverage and a clear message to the public.
Results
Blue Atlas successfully positioned Escape FLA for renewed growth under its new leadership, establishinga strong, cohesive, and effective digital presence.
- Seamless Ownership Transition: The integrated marketing approach ensured the ownership change was communicated smoothly, maintaining customer loyalty while building excitement for the future.
- Modernized BrandAppeal: The refreshed branding and cutting-edge website instantly elevated Escape FLA’s image, attracting a broader audience and reinforcing its status as a top-tier entertainment destination.
- Increased Online Visibility & Bookings: The combined power of a user-friendly website and targeted digital advertising significantly increased online traffic and direct bookings, contributing to sustained business growth.
