Marketing Strategy Development
At Blue Atlas Marketing, we believe that a strong, well-defined marketing strategy is the foundation for any successful marketing effort. This is why the initial phase of our Elevate & Expand Marketing Management System focuses on creating a robust and effective marketing strategy that aligns with your business goals and the unique dynamics of your market.
STEP 1:
Understanding Your Business – Discovery Session and Immediate Recommendations
Our marketing strategy development begins with a one-hour discovery session. During this session, our seasoned leadership team dives into your business to understand your high-level goals, existing marketing activities, and current tactics. By doing so, we can identify gaps in your marketing efforts and deliver immediate recommendations for enhancement.
STEP 2:
Detailed Strategic Development – Deep Dive Foundation Consulting Session
Following the discovery session, we take a more granular approach with a deep-dive consulting session that spans 3-4 hours. Here, we examine your marketing process in greater detail, identifying specific gaps and opportunities, establishing key performance metrics, and creating a comprehensive marketing action plan. This plan includes recommended budgets, timelines, and a strategic outline for each of the six phases of marketing: Attraction, Lead Generation, Lead Nurturing, Lead Conversion, On-boarding/Up-selling, and Client Retention & Advocacy.
STEP 3:
From Strategy to Action – Preparing for Implementation
Our team doesn’t stop at just planning; we believe in turning strategic visions into actionable plans. With a robust marketing strategy in place, we then move on to the implementation phase as part of the Elevate & Expand Marketing Management System. This involves tracking, monitoring, and adjusting your marketing activities to align with your newly developed strategy, ensuring a seamless and effective execution.
Ready to Elevate & Expand?
Beginning marketing strategy development with Blue Atlas is the first step towards a more efficient, elevated, and expanded market presence for your business. We invite you to schedule your initial call with us to start the process.
Explore the First Phase: Attraction
Interested in learning more about how we approach the first phase of the marketing process? Dive into the details of Attraction, the phase where we capture the attention of your potential customers and pique their interest in your business.
How to get started?
Schedule a call to set up your Discovery Session!
Schedule Your Discovery Session
See if we are a good fit for your marketing needs on our 10-minute discovery call!