Blue Atlas Marketing


HVAC Company Digital Marketing

Looking for more customers for your business? We help you connect with homeowners who need your repair and maintenance services.

HVAC Company Digital Marketing Services

Proven and Tested System for Creating More Customers

Our effective HVAC marketing plan include a balanced blend of 3 Core Services. We bring them all together to increase your brand authority, leads, web traffic, and revenue.

By utilizing a proven digital marketing system, we help increase revenue. Our collection of services help increase your leads, and not just any leads, but high-quality leads from potential clients looking for local HVAC services.

Local SEO

The online search for help starts 95% of the time with a search engine. SEO lets you meet your customers where they are searching for local heat and air companies – on Google. We focus on optimizing your heating and a/c repair website for location-based searches. Specifically, you want your business in one of those three top spots on the first search result page. Blue Atlas helps optimize your website and its content for local SEO so you can reach the customers who need you most – right in your own town or region.

Pay-Per-Click Advertising (PPC)

Our PPC advertising strategy is a cost-effective way to drive more qualified and quality traffic to your website generating more leads as well as sales. Blue Atlas has the experience and expertise to leverage a PPC campaign using Google Ads and related products to drive traffic that needs your services now, increasing leads and sales. PPC campaigns offer high ROI and exceptional conversion rates. It’s a fast method for acquiring leads and increasing sales.

Online Reputation Management

By managing and growing your digital reputation management, you increase your credibility and likelihood prospects will choose your company over competitors. Research indicates most people read reviews before making a purchase or even contacting a potential service provider. Our reputation management component help manage your company’s online reviews and responses to help improve your review ratings. Your customers are talking about you online – do you know what they are saying about you and your services? Let us help you generate and manage reviews across online platforms and build your credibility.

HVAC Customer Acquisition System™

Our system focuses on a specific local area with a sizeable 10-mile radius, so we can maximize your exposure and increase profits. We offer 1 base system that includes the essentials to drive leads, and then provide add-on options to grow even more leads and build an even larger online presence.

1-Location Standard Lead Marketing Plan

Leads To Expect / Month: 20-50 Leads

What’s Included:

Targeted Search Engine Ads (Google Ads)

Includes Search Engine Ad Budget
Standard Search Engine Ads with A/B Testing
Manage Google Guaranteed Listings

Local Search Engine Optimization

Optimize Website for Targeted Service Keywords (Up to 5)
Manage Google Business Profile
Manage Secondary Profiles (Yelp, Bing, Yellow Pages)
Manage Tertiary Profiles (20+ Other Profiles)
Reputation and Feedback Monitoring

Website and Ad Call Tracking

Website and Ad Submission Tracking

Google Analytics Integration

Monthly ROI Reporting

Monthly Traffic and Conversions Reporting


Review Generation and Management

Generate New Reviews Monthly (Focus on Google, Facebook, BBB, Yelp, and Yellow Pages)

Monitoring and Respond to Reviews on Major Profile Sites

Monitor Online Reputation and Mentions About Brand

Monthly Results and Activity Reporting
$500 / mo

Social Media Lead Advertising Campaign

Custom Landing Page Creation For Ad/Offer

3-Part Campaign Creation and Implementation (Youtube, Facebook, and Instagram Ads)

Weekly Adjustment and Optimization

Monthly Results and Conversion Reporting

Includes Advertising Budget
$1,250 / mo

Customer Remarketing Content Campaign

Seasonal Content Resource Creation(Quarterly Download / Lead Magnet Creation, Marketing Landing Page Creation, Monthly Supporting Blog Written and Added to Website)

Monthly Email Newsletter (Manage List (Bounces, Unsubscribes), Add New Customers Monthly)

Monthly Targeted Customer Email Campaign (1 Service Cross-Sell Promo)

Monthly Results and Conversion Reporting
$1,250 / mo

Social Media Organic Posting and Engagement Management

3 Posts / Week to Facebook, Instagram, and Twitter (Utilize Blog Content, Offers, and Custom Content in Posts, Create Local Engagement and Growth)

Response Moderation and Communication (With Your Assistance When Required)

Monthly Results and Activity Reporting
$875 / mo

Why Choose Blue Atlas for Your HVAC Digital Marketing Campaign?

Optimized Website

An optimized website is the best HVAC marketing strategy. Instead of thinking of your website as a fancy brochure, think of it as a virtual sales rep that is capable of generating huge amounts of leads and sales. A well-optimized site is more likely to land itself at the top of the search engine result pages where it can be seen by potential clients. Solid SEO is often much less expensive than the cost of traditional advertising and marketing. We’ll help you establish your HVAC company as the authority in your industry and your region

More Leads with Local Search Engine Optimization

Blue Atlas HVAC marketing strategies tighten up your local SEO. Around half of all Google searches have local intent. Our SEO strategies will improve your organic search engine listings as well as optimize for Google’s local listings. Many times, local listings appear before other organic listings, which leads to better click-through rates from potential customers. Our local SEO services increase your HVAC company’s visibility in geo-related searches.

More Leads with PPC Advertising

SEO campaigns can take a few weeks or even a few months to deliver quality results. That’s why we also recommend investing in pay-per-click advertising along with search engine optimization services. When you partner with Blue Atlas, we handle all of it, including keyword research, bid management, ad copy creation, ad split testing, PPC call tracking, and landing page optimization. We will take care of all of it and report the results to you regularly.

Advanced Analytics and Tracking

We deliver the most advanced analytics and tracking, so you get the ROI you deserve. There are no HVAC companies that have the time or resources to waste on ineffective marketing and advertising strategies. That’s why the experts at Blue Atlas accurately measure and track each detail of every campaign. We want to be sure which strategies are working toward your ROI.


Blue Atlas’ team of designers, programmers, strategists, content writers, and marketers who produce amazing results! Our experience includes driving business, converting leads, and ultimately growing businesses. We are more than design and development; we are a true web marketing firm that excels in combining the technical aspects with business-driving goals!

Blue Atlas Marketing is unique, because we are your marketing partner – not just a vendor. Your success is our success and we focus on delivering results.

We work with your team to build strategies that work for you and your clients. We implement tactics that complement your process and strategy while offering expert insight and support. Together, we grow your business and revenue, one client at a time!


Blue Atlas - Recognitions and Awards for Digital Marketing

Schedule a Meeting

Want to learn more about us? Don’t hesitate to get in touch with us. We look forward to hearing from you!

Bring More Customers To You

We help HVAC companies increase local leads and sales while optimizing their marketing costs. Get Started with the HVAC Customer Acquisition System™ Today