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How We Do It

Blue Atlas has years of experience helping our clients get more traffic, convert more leads, and close more business. We have learned that the best way to achieve optimal results is through multiple avenues working together.

Success with Continued Analysis

We have developed an efficient, programmatic system starting with the initial analysis through on-going management. We do the heavy lifting while keeping you in the loop and in charge of decisions.

Because we view our clients as partners, we are like your complete marketing department down the hall from your office, just without all the bloated salaries and HR!

Explore The Right Package For Your Business!

Local Marketing Program
National Marketing Program

Combining Tactics

To be successful online, you need a combination of tactics that work together to create a full web presence. Too many times, companies try to pursue only 1-2 tactics and fall short, because the following all work together and require each other to succeed:

Website

Marketing Hub

Website

Your web and digital marketing strategy starts with a highly-converting website that supports your sales process while creating leads for your sales efforts.

Search

Prospect Net

Search

Capitalize on the right search traffic with organic SEO and expertly-managed PPC ad campaigns

Social

Prospect Engagement

Social

Connect with with existing followers through organic posts, and create new connections and generate new lead sources with ad campaigns

Email

Prospect Nurturing

Email

Nurture existing prospects, engage existing customers, and increase business

Content

Authoritative Resources

Content

Create a combination of resourceful articles, informative white papers, and authoritative webinars to establish you and your company as a thought leader.

SETUP

Every good marketer knows you must have a strategy and plan to follow. We start with establishing key metrics, analyzing your current situation, and getting your presence ready to drive leads.

We start with an extensive setup that includes:

  • Analyzing existing conversions, traffic, and results
  • Reviewing website for conversion tracks
  • Conducting research across search engines and social channels
  • Inventory existing content and assets
  • Establish baseline metrics and reports

FIRST 3 MONTHS

With a good foundation in place, we begin rolling out marketing campaigns. We focus on getting campaigns started, gathering data quickly, and making frequent adjustments in order to achieve our desired results in lead generation and conversions.

The first 90 days focus on the following:

  • Creating and implementing campaigns
  • Creating search engine credibility through link-building and other ranking signals
  • Constructing content templates and editorial calendars
  • Identifying opportunities and challenges
  • Creating a 90-day baseline for future tracking and analysis

ON-GOING

After 3 months of data, adjustments, and analysis, we have a well-oiled machine running that generates traffic and leads, while converting those leads into business. We continue to refine each campaign and content element to get better results and adding on new implementations that build off of existing successes.

On-Going activities include:

  • Adjusting campaigns based on metrics and ROI
  • Expanding search engine optimization focus
  • Growing content marketing opportunities and types
  • Expanding A/B tests to pursue additional opportunities
  • Review products and services for additional revenue streams
  • Scheduled campaign reviews and adjustments

Bringing it all together

We bring all the elements of your website, SEO, social media, content, and emails together starting with a strong setup and continuing through constant monitoring, adjusting, and testing.

  • Optimize your website and rebuild as necessary to help convert more traffic (WEBSITE)
  • Build credibility in the search engines for better search rankings (SEO)
  • Establish a better social presence and utilize advanced targeting to find the right prospects (SOCIAL MEDIA MARKETING)
  • Create authoritative and resourceful content for prospects to create new leads (CONTENT MARKETING)
  • Utilize 1-to-1 emails to build stronger relationships and nurture contacts for more revenue growth (EMAIL MARKETING)
Marketing Analytics

Comprehensive Marketing Programs

We offer two options based on the reach your business needs. For businesses focusing on a local area like a specific city or metropolitan area, the Local Marketing Program is right for you.

For businesses that target customers across the country, you need a wider search presence and larger brand reach. The National Marketing Program will put in front of prospects nationwide.

Full-Service Digital Marketing for Local Businesses

Reach potential customers in your local area with a targeted, localized presence and drive in new business!
Explore The Local Program Here

Full-Service Digital Marketing for National Businesses

Get in front of the right prospect anywhere in the country with a national presence and create new leads!
Explore The National Program Here

Schedule a Meeting

Are you interested in our services or want to know more about us? Don’t hesitate to get in touch with us. We look forward to hearing from you!

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Free Download

Maximize Your Social Media Reach

Follow Our Checklist to Expand Your Social Media Reach With Employee Engagement and Event Promotion

  • Minimize wasted time while involving your employees
  • Increase viral exposure of your social media channels
  • Grow your internal "think tank" and achieve more goals
  • Get more traction from events and important content elements
  • Expand your reach with unique event/content-based posts
Download the Checklist Today!