All Posts
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Understanding Key Marketing Effectiveness Metrics
In today’s business world, where data-driven decisions are paramount, understanding marketing effectiveness metrics is like having a secret weapon. These metrics, when correctly used, can…
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Measuring Marketing Effectiveness: A Guide for Business Leaders
For any business leader in the digital age, gauging the effectiveness of their marketing initiatives is not just another line item on a checklist. Instead,…
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Sales Automation: Skyrocket Your Profits Effortlessly
Sales automation and related technologies are discussed a lot these days, but adoption rates can still be low: Studies have shown that HR, Customer Service,…
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Blue Atlas Helps B2B Companies Launch WordPress Websites
Improving website functionality, appearance, accessibility, compliance, and optimization creates a more effective face for the company, shares Blue Atlas Marketing. Houston, TX – Websites are…
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Google Analytics: How to prepare for the GA4 Update
If your team uses the free or paid tools from Google Analytics, you may have noticed Important changes in Google’s web data services. First, Google…
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What Makes Web Design Accessible?
It’s taken years, but web accessibility has found firm legal ground, thanks to a growing number of lawsuit settlements, and new instruction from the Department of…
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How To Test Websites for Web Accessibility?
Organizations first looking at the world of website accessibility usually have a lot of questions. That’s great! Blue Atlas Marketing is happy to answer with…
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Blue Atlas Expands ADA Website Accessibility Services
Blue Atlas expands ADA accessibility to serve more businesses Houston, TX – In a continued effort to meet and exceed the standards set by the…
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DOJ Announcement on Accessibility Requirements and What it Means
In the U.S., specific federal regulations apply to accessibility requirements, such as the ADA (Americans for Disabilities Act) and associated updates (along with specific state…
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How Many People with Disabilities in the US?
When first considering website accessibility, many businesses have similar questions: “How important is this? How many disabled people would visit our site? Are we losing…