Build Your High-Impact Trade Show Playbook in One Workbook

Download the FREE 25-page Trade Show Lead Capture Planning Kit — complete, fillable worksheets you can use today to lock in every lead.

The Typical Pain Point

“We scanned 350 badges at PACK Expo—and only 8 real prospects showed up.”
— Marketing Director, Industrial OEM

Most exhibitors leave 70–80% of their show-floor conversations uncaptured and un-followed-up. Without a step-by-step system, every handshake risks fading away.

Your Solution: What’s Inside

All 25 pages are fillable — build your custom playbook in minutes.

Goal-Setting Framework

Define revenue-aligned targets (e.g., “120 qualified leads,” “25 live demos”).

Audience Blueprint

Pinpoint industries, roles, pain points, and buying triggers.

Lead-Magnet Selector

Choose the interactive tool—ROI calculator, quick quiz, or demo—that triples engagement.

Booth-Layout Planner

Sketch traffic flow, demo stations, and meeting zones for seamless prospect journeys.

Staffing & Training Checklist

Assign greeters, demo experts, and closers with customized talk tracks.

Data-Capture Setup

Configure scanners, QR codes, or tablet forms—and map fields directly to your CRM.

30-Day Follow-Up Sequence

Day-by-day email & call cadence proven to convert scans into booked meetings.

ROI Dashboard

Fillable worksheet to track costs, revenue, and true show ROI in one place.

Trade Show Lead Generation Planning Workbook

Why It Works

Plug-and-Play Worksheets – Fill in your data and run your show prep in under 2 hours.
Proven Tactics – Stop guessing: every template is battle-tested at six-figure events.
Zero Tech Setup – Fully fillable PDFs—no extra tools or integrations required.
Immediate Impact – Walk into the show with a complete, repeatable plan.

“Before using this kit, our post-show follow-up was a free-for-all. After mapping it out, we increased qualified meetings by 53% at PACK EXPO.”
— Marketing Director, Industrial OEM

FAQs

Is it really free?

Yes—no hidden fees, no commitments.

Who is this for?

B2B industrial & manufacturing teams planning at least one trade show in the next 12 months.

How do I get it?

Instant link to a fillable PDF download directly from your inbox.

Can I share it?

It’s licensed for in-house teams only—to keep competitive advantage in your hands.