Blue Atlas Marketing is a full-service web marketing firm that utilizes multiple marketing channels to build awareness, generate leads, and drive business. We know it takes many different angles working together to implement a proper marketing strategy, and our team’s expertise ensures that we tackle each avenue effectively and efficiently.
We utilize a 5-pronged digital approach to ensure we bring all aspects of a solid marketing strategy into the mix. Each area independently can be strong, but we understand that the best results come from a cumulation of these 5 main areas and all of the details that go into each area.
The website is the core of your online presence. It is the only entity you fully own, and it is the hub of awareness and conversion. We establish well-designed, highly converting websites that support your sales process and create leads.
We build award-winning websites with functionality ranging from simple conversions to complex transactions and database applications. Ultimately, we create the best online presence possible to bring in leads and grow your business.
The website houses your content and lead generation elements like white papers, demos, downloads, sign-ups, and more. We construct the website so adding marketing landing pages and resourceful content is easy and helps support your overall goals. We create no limitations on your website that could prevent you from getting a new lead and marketing the right way.
The search engine results are going to list links to your website and content. Even images and documents that show up in search engines need to be housed on your website. We build search-engine friendly websites that help your content get indexed and rank better in the search engines.
We conduct the on-page optimization on your website to ensure you are communicating the right thing to the search engines and capturing the right traffic.
Anyone searching for products, services, and information goes to a search engine. Voice and map searches are driven from Search Engine Optimization. We utilize white-hat optimization techniques to help your website rank higher in traditional searches and other search entities like maps.
We focus on highly converting keywords that drive quality traffic and create leads. Through expert research and optimization, we set your website up for better rankings and better traffic that grows your business.
To fully succeed with Search Engine Optimization (SEO), you must structure your website properly and optimize it from the ground up. We can optimize existing websites and build new websites with SEO in mind, so your website supports better search rankings and driving more leads. With a well-organized and highly converting website, SEO drives search engine traffic into your lead machine (website).
Search Engine Optimization (SEO) goes together with social media marketing. Search ranking factors have grown beyond just inbound links and includes a big focus on social signals. We integrate social media entities and organic content to support SEO efforts to increase rankings and increase qualified traffic to your website.
Social Media Marketing is an excellent way to increase brand awareness, educate prospects, and remarket to existing traffic increasing conversion. We implement a successful social media campaign using both organic postings and content combined with target social media ads across relevant social channels including Facebook, Instagram, Twitter, Youtube, and Linkedin.
We focus on the right targeting to get your business in front of the right prospects and fill your marketing/leads funnel with quality traffic. With an effective and efficient social media campaign, we increase traffic and leads from an additional avenue.
Social Media Marketing works with Search Engine Optimization (SEO) to help increase search rankings and add new content available in search results. Videos, content, and posts are now showing in search results, which gives you a broader reach and larger brand reinforcement across the web. Social media content goes a long way in the search engines!
The assets and content we create for social media marketing also gives you resources for email marketing, which helps increase revenue streams from existing customers and nurture existing leads. We Integrate social media with email marketing to grow leads, expand existing business, and capitalize on owned assets like your social connections and contact lists.
Email marketing is still one of the highest converting digital activities and very useful for lead nurturing and converting leads. We utilize email marketing and automation to deliver timely follow up and drip marketing messages in order to help prospects move through your sales funnel.
We create targeted, individualized messages for follow up and consistent awareness emails to stay top-of-mind and in front of your customers and prospects.
Email marketing integrates with social media activities to continue the conversation after you have made an impression with social media efforts. Through marketing automation, we send specific emails that build on ad campaigns and organic content in social to paint the full picture of your business’ offerings.
The core of successful email marketing is content. Prospects get turned off by sales-only emails over and over, so we utilize content created for social media channels and your website to create better strings of emails. Resourceful content establishes you as an authority and knowledge expert and helps educate your prospects.
With so much information available to prospects and customers, you have to stand out with quality content they need in order to make a buying decision. We utilize whitepapers, videos, and other similar content to establish you as a thought leader and knowledge expert. We take the burden off of you to create the content and give you editing power to ensure we deliver the best message possible in your content.
We build funnels around each pillar piece of content to build awareness and nurture leads through your sales funnel including landing pages and follow-up sequences.
Your main content will live on your website, so you can control how users consume your content and capture leads. Your website needs to function with conversions in mind, so we can create leads and build successful follow-up and remarketing campaigns to fully convert your prospects.
Email is a highly effective vehicle for converting leads, but we must have content to share in follow-up email sequences. The two go hand-in-hand to nurture prospects and drip messages throughout the sales cycle. Many buyers are not ready to convert when they first show interest, and email with resourceful content continues to educate and drive the prospect closer to becoming a customer.
Are you interested in our services or want to know more about us? Don’t hesitate to get in touch with us. We look forward to hearing from you!