SEO/SEM

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The Online Profiles Every Business Should Have in 2024

How easy is your business to find online? Today, companies understand they need at least a basic website, and that SEO is important when people search for them online. But there’s another important strategy that many growing businesses skip: Creating the right online profiles. These profiles help define your brand’s digital presence and provide valuable […]

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The Path to SEO Results: Why SEO Isn’t Just a One-Time Tactic

One of the most frequent questions companies ask marketing services about SEO is, “How long will it take to see results?” The goal is understandable – they want actionable information about timetables and how long they’ll have to invest in SEO strategies before they get where they want. The answer, however, is that it doesn’t

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The Most Effective Ways to Make a Retail Brand Stand Out in 2019

Standing out is always a concern for growing retail companies: Competition is a fact of life, and there’s only so much time to devote to brand management. We’re helping out by going over the most effective methods in 2019 for making people take notice of your store, both online and offline. Incorporate these retail tricks,

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The Most Interesting Hotel Marketing Trends of 2019 (That We Weren’t Expecting)

The hospitality industry is always rife with speculation: What’s going to be the next big draw, the next thing customers expect, the next travel trend destined to change things? All of this is very important for effective hospitality marketing, which is why we try to keep our finger to the pulse of the hotel market

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The Rise of User Intent: What to Do With Keywords in the Age of AI

Google has been nurturing a new approach to page ranking for several years now: It’s called user intent, and it’s become one of the primary indicators of what results Google will return. Is your business ready for this SEO paradigm? Here’s what you need to know. What is User Intent in Digital Marketing? User intent,

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How the Google “Medic Update” Could Ultimately Drive Better Leads to Your Website

By Nate Stockard & Courtney Pfleger Have your site rankings changed in the past few months? Did you see a big drop and are now slowly climbing back up in search results? In this article, we will walk through the impact of the search leader’s August 2018 algorithm update, and the effects many websites are

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How Would You Use SEO For Your Marketing Plan

Organic marketing is vital for any marketing plan, even with the proper implementation of paid ads or social media marketing campaigns. There are a lot of moving parts in search engine optimization (SEO), but the basic premise is the same – you want your business to rank higher in Google than your competition. Social media ad campaigns are known as

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Make Your Blog More Friendly to the Search Engines

SEO HOW-TO: 5 Tips to Make Your Blog More Friendly to the Search Engines

Transcribed content from video. It’s time for the weekly How to SEO series this week. We’re talking about your blog and we’re talking about five tips to make your blog more friendly to the search engines. Most people are blogging nowadays, most people are putting together articles, content, things like that. If you’re doing search

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seo-checklist-for-website-optimization

Your SEO Checklist for Website Optimization

Search engine optimization (SEO) is your key to unlocking digital success. Run through our SEO checklist and properly optimize your website with creative content, keywords, and so much more! Most people with websites don’t have a clue what to do with SEO best practices. Some of them don’t even know what it is. That’s okay.

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web maintenance

Website Maintenance: Your Website is Just Like Your House

Just like your home, your website needs ongoing maintenance to remain functional and secure. Find out more about how website maintenance, hosting, backup and monitoring can keep your data safe, just like an alarm system keeps a house safe. Owning a website is a lot like owning a home, you want to keep it tidy.

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Digital Advertising

Digital and Traditional Advertising: What’s the Difference?

As a business owner, whenever you pay to market your business, you want to make sure that your money is well spent. Especially if your business is on the smaller end of the spectrum, every single dollar spent on advertising counts. So, with so many options to advertise your business these days, which is the

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Improving Online Presence & Local SEO

3 Top Tips for Improving Online Presence & Local SEO

Can You Be Found Online? When potential customers are looking for you online, can you be found? Is the info correct? Rank better, improve your Local SEO, and get more business with these three tips from Blue Atlas Marketing. Blue Atlas Marketing is a full-service marketing firm providing tips, resources, and services to businesses who

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manage your business's online presence

Control Your Online Presence with Online Reputation Management

According to BrightLocal, 91% of consumers regularly read online reviews and 87% of consumers won’t consider a local business with low ratings. Managing your business online is critical in today’s digital age. Not only do you need a mobile-ready website, you need to be found in local searches (SEO) and on searches such as maps,

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