A Landing Page is the page that a customer comes to you from your advertising on other website. Just the visitors coming in and going out isn’t enough. There needs to be conversions of these visitors into buyers.
A conversion rate of 3% is considered to be good, less than that means you need to improve. The following 12-step program will help you create a better landing page to take you to a higher place on the conversion charts.
Original article at http://unbounce.com/landing-pages/landing-page-rehab/