Blogs are increasingly important in online marketing, in fact, each month, 329 million people read blogs1. One way people are making the most of blogs is by using them to interact with their readers. This interaction is important in that it makes readers feel like they are valuable to the company and part of it to a certain extent. This helps customer loyalty tremendously. So, how can you make your blog more interactive?
Leave a Comment
To begin, you could give your viewers the opportunity to leave comments below your blog posts. A simple way of enticing them to interact is to ask questions in your article. This will help them feel involved and they will automatically comment. Comments, whether positive or negative, are important because they give people an opportunity to express themselves and give their opinion. You could use the feedback in the comments to improve your products/services or the content on your website. Also, make sure you reply to your readers, it will show that you care.
Provide content-related links to keep the interaction going
Don’t let your readers leave your website after they are done reading your article. You should have interesting link available for them. A good way to lower your bounce rate is to offer your viewers links to other blogs or any type of content related to the subject of the page they are on. This way it keeps them engaged in your blog as they will have the opportunity to interact on another blog.
Integrate your Social Media
Are you social media buttons integrated with your blog articles? Another option for an interactive blog is integrating social media. By adding your own social media buttons with your articles, you entice your readers to like or share the content with their own network. This will attract more viewers to your blog and eventually more interactions and more leads. Having people share your content will show you whether it is efficient or not. It will also increase the visibility of your company.
Another way of having your viewers interact on your blog is to add a rating feature. This way, readers don’t have to leave a full comment if they don’t have the time. Rather, they will only take a few seconds to rate the blog depending on what they thought about it. It is also a good way of evaluating the content of your blog and this is what attracts readers the most.
As 78% of CMOs think custom content is the future of marketing2, it is essential for your company to have a personalized content marketing set up. Blogging is one of the best ways to add content to your website every day or week, and interacting with your viewers through your posts is primordial.
BONUS: Ensure you have a great brand
You don’t have to spend a ton of money on a logo or branding, but I highly recommend you have a professional look. Blue Atlas can roll out a full branding and image for you. If you are looking for some quick, inexpensive alternatives, check out a site like Looka.com.
1 Source: Blogging.org (http://blogging.org/)
2 Source: Hanley Wood (http://www.slideshare.net/NewsCred/50-best-stats-presentation)