Imagine a world where countless websites, brimming with information and opportunity, are inaccessible to a significant portion of the population. This isn’t science fiction; it’s the reality millions face due to websites that don’t adhere to ADA website accessibility guidelines. But what exactly is ADA website accessibility, and why is it so crucial? In this […]
What is ADA Website Accessibility and Why is it Important? Read More »
Our guide provides a comprehensive overview of the Americans with Disabilities Act (ADA) for accessible design and its significance for your organization’s website. We’ll explore the essentials of creating an ADA compliant website, ensuring it meets all necessary standards for accessibility. This ensures not only compliance with legal requirements but also enhances user experience for
ADA Compliant Website: The Ultimate Guidelines Read More »
Houston, TX – Marketing is experiencing a paradigm shift in the B2B landscape as experts in marketing services focus on lead conversion over sales-centric approaches. This strategic redirection is positioned to capitalize on the evolving dynamics of B2B decision-making, leveraging innovative methods to engage potential clients in the spaces where they make decisions. Traditionally, B2B
Blue Atlas Provides Systematic B2B Marketing Insights in an Ever-Changing Digital Age Read More »
Blue Atlas Marketing, a leading digital accessibility firm, has observed alarming inadequacies in the accessibility of government agency websites across the country. These struggles expose an urgent need for accessibility improvements in the public sector. “We were extremely disheartened to see so many fundamental obstacles preventing disabled individuals from accessing essential services,” said Alana Maresh,
Houston, Texas – Unlock the power of technology-driven marketing with Blue Atlas, a renowned marketing agency that provides cutting-edge web marketing solutions. The company proudly announces the launch of its revolutionary tool, “Measuring Success: A CEO’s QuickStart Guide to Measuring Marketing Effectiveness.” Aimed at CEOs but useful to everyone, the guide explains how to measure
Blue Atlas Marketing Recognized for Expertise and Innovation in Facebook Marketing Strategies Memphis, TN – July 11, 2023 – Blue Atlas Marketing, a premier full-service web marketing and development firm, has been named as one of the top Facebook Marketing Agencies in Memphis by SocialAppsHQ, a leading source of digital marketing analysis. This accolade underscores
Blue Atlas: Top Facebook Marketing Agency in Memphis Read More »
Campaign effectiveness analysis is not just a nice-to-have—it’s a must-have for any organization serious about enhancing its marketing strategy. It’s a vital process that turns the seemingly abstract world of data into tangible insights that can drive your marketing decisions. Whether you’re launching a new product, promoting an existing service, or just trying to increase
Campaign Effectiveness Analysis: From Data to Actionable Insights Read More »
Houston, TX – June 2023 – Blue Atlas Marketing is proud to announce that it has been named the “Web Design Company of the Year – 2023 for Texas” by Corporate Vision Magazine. This coveted award recognizes businesses that demonstrate creativity, innovation, and dedication to bettering the global corporate world. Corporate Vision Magazine is a
Blue Atlas Marketing Celebrates Prestigious “Web Design Company of the Year Award” Read More »
In today’s business world, where data-driven decisions are paramount, understanding marketing effectiveness metrics is like having a secret weapon. These metrics, when correctly used, can guide strategic decisions, measure progress, and provide insight into your customers’ behavior. This article is your roadmap to understanding and leveraging these critical tools for business success. Understanding the Concept
Understanding Key Marketing Effectiveness Metrics Read More »
For any business leader in the digital age, gauging the effectiveness of their marketing initiatives is not just another line item on a checklist. Instead, it’s a vital process that serves as the foundation for informed decision-making, streamlined resource allocation, and ultimately, sustainable business growth. This article serves as your comprehensive guide, unveiling the secrets
Measuring Marketing Effectiveness: A Guide for Business Leaders Read More »
Struggling to get your marketing campaigns to take off? Or perhaps you’re feeling lost in the vast sea of social media advertising? Don’t worry, we’ve got you covered! We’re about to reveal a secret weapon to help you conquer the Facebook and Instagram ads world. Ready to unlock the potential of your marketing efforts? Let’s
How To Run Facebook and Instagram Ads: The 3-Tiered Strategy Read More »
Websites are a core component of any business today, even if you never process an order, book a service, or sell a product online. Websites create a way for people to find your company, engage with it, and make the decision to invest in it. More so, they create a simple way to take leads
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Sales automation and related technologies are discussed a lot these days, but adoption rates can still be low: Studies have shown that HR, Customer Service, and even Finance are more likely to automate than sales and marketing. That indicates a lot of missed potential – and lost revenue. Here’s how sales automation can make such
Sales Automation: Skyrocket Your Profits Effortlessly Read More »
Improving website functionality, appearance, accessibility, compliance, and optimization creates a more effective face for the company, shares Blue Atlas Marketing. Houston, TX – Websites are the face of a company online. Yet, they often lack personalization, functionality, or accessibility, putting companies in a situation where they lack the ability to bring in leads and build
Blue Atlas Marketing Helps B2B Companies Launch Websites Built in WordPress Read More »
If your team uses the free or paid tools from Google Analytics, you may have noticed Important changes in Google’s web data services. First, Google revamped its App+Web tools into something called Google Analytics 4, or GA4. Then Google announced that GA4 would eventually be replacing Google Universal Analytics, where many businesses turned to free
Google Analytics: How to prepare for the GA4 Update Read More »
It’s taken years, but web accessibility has found firm legal ground, thanks to a growing number of lawsuit settlements, and new instruction from the Department of Justice. Let’s sum it up: Important laws such as the ADA (the Americans with Disabilities Act, which we discuss in more depth here), are now considered to apply to websites as
What Makes Web Design Accessible? Read More »
Organizations first looking at the world of website accessibility usually have a lot of questions. That’s great! Blue Atlas Marketing is happy to answer with the right details about making websites accessible to those with disabilities. But one of the most common questions is: “How do I know how accessible my website is in the
How To Test Websites for Web Accessibility? Read More »
It’s easy to refer to web accessibility compliance, the requirements for web design needed to obey laws and avoid fines. These days, that means following the latest guidance on how the ADA (Americans with Disabilities Act) affects business websites, and similar regulations. But there’s another side to web accessibility – the benefits of accessible web design, beyond simply following your
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Digital marketing and website development company Blue Atlas is proud to expand its ADA website accessibility services to a broad range of clients. Houston, TX – In a continued effort to meet and exceed the standards set by the Americans with Disabilities Act (ADA), Blue Atlas is working to expand its ADA website accessibility services
Blue Atlas Expands ADA Website Accessibility Services Read More »
In the U.S., specific federal regulations apply to accessibility requirements, such as the ADA (Americans for Disabilities Act) and associated updates (along with specific state requirements). These regulations provide important access to businesses and other institutions for more than 1 in 4 Americans who have some kind of disability. Not all of this legislation was
DOJ Announcement on Accessibility Requirements and What it Means Read More »
