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Our Digital Marketing System

We combine multiple marketing channels and your website to create a comprehensive and highly-efficient digital marketing strategy to drive traffic, create leads, and convert business.

We use the following to make your marketing successful:

Website

Your web and digital marketing strategy starts with a highly-converting website that supports your sales process while creating leads for your sales efforts.

Blue Atlas’ in-house technical and design team builds aesthetically-pleasing websites with a focus on conversion while incorporating complex technical requirements and functionality. Big or small, simple or complex, Blue Atlas is your website partner, who will establish a solid core for your digital marketing strategy. If you have a great website already, we help ensure it converts traffic and supports your sales funnel.

Email

Email marketing is still one of the highest converting digital avenues. We incorporate an automated and calculated email marketing approach to your digital marketing strategy that allows us to nurture existing prospects, engage existing customers, and increase business.

We utilize manual and automated platforms to drive traffic back into the sales process and help support the sales team.

Search

A good website is built to rank in the search engines, but you must continue building credibility through inbound links off of your website to see real results.

Blue Atlas utilizes professional, white-hat techniques to rank your website higher in the search engines and capitalize on the right search traffic.

Through organic SEO (Search engine optimization) and expertly-managed Pay-Per-Click (PPC or Google Ads) Ad campaigns, we capture the right traffic looking for your product or service and drive them to your highly-converting website!

Content

A proper digital marketing strategy brings search engines, social media, email, and website together, but content is the piece that holds the strategy together. We help create a combination of resourceful articles, informative white papers, and authoritative webinars to establish you and your company as a thought leader.

This combination of content is used throughout the rest of the strategy to drive brand awareness and leads through the website and into your sales team.

Social

With an SEO and PPC campaign targeting traffic searching for your product or service, we look to social media for organic and paid opportunities. Social media provides an avenue to interrupt potential customers and start them down the sales funnel with awareness and lead generation campaigns.

Organic posts keep you top of mind with existing connections, and ad campaigns allows us to create new connections and generate new lead sources.

CRM

We integrate your existing CRM (Customer Relationship Management) system to ensure your marketing results online are feeding into your sales pipeline properly. Through API integrations, custom programming, and any other technical needs, we connect your website and marketing activities to your CRM and create lead information and interactions they have with your business online.

Our job is to drive traffic and create leads, and your sales team needs these leads feed into their system to close prospects and drive business. We want to connect the dots from traffic to new customer.

Digital Marketing Cost Estimator

Your success is our success!

Blue Atlas Excels in Combining the Technical Aspects with Business-Driving Goals

Blue Atlas’ team of designers, programmers, strategists, content writers, and marketers who produce amazing results! Our experience includes driving business, converting leads, and ultimately growing businesses. We are more than design and development; we are a true web marketing firm that excels in combining the technical aspects with business-driving goals! 

Blue Atlas Marketing is unique, because we are your marketing partner – not just a vendor. Your success is our success and we focus on delivering results.

We work with your team to build strategies that work for you and your clients. We implement tactics that complement your process and strategy while offering expert insight and support. Together, we grow your business and revenue, one client at a time!

Award Winning Agency

What Makes Blue Atlas Different?

A Marketing Partner

We look at every client relationship as a partnership. We want you to be as successful as possible, and we know digital marketing and lead generation is part of that process. We aren’t just a vendor providing services. We are a partner that looks at the overall picture, considers your goals, and ensures your online marketing supports them and your sales system.

Certified Digital Project Managers

The project manager can make your break your project and relationship with an agency, and we have certified digital project managers who serve as your liaison and support system throughout the process. We stay on strict timelines, meet or exceed deadlines, and maintain consistent and precise communications, so your marketing strategy runs as smooth as possible with little burden on you.

Technical Expertise

Our team is well-versed with the technical knowledge to integrate complex APIs, build complicated ad campaigns, and optimize your assets for better ROI. Our whole team is part of the marketing process, and we have the in-house staff that carries your marketing strategy from start to finish while integrating with your business’ technical requirements.

Simplistic Approach

Many experts will talk about a complicated systems and processes, but we focus on a well-rounded simplistic approach. We use the search engines to capture leads from people actively seeking for your business, social media to interrupt those not as far through the sales cycle, and email and content to reinforce your marketing and maintain relationships. There are still many details and intricacies to what we do, but we don’t overly complicate your strategy.

Marketing Experience

With over 120 years of combined marketing experience, our team has helped many types of companies in a wide variety of industries launch successful digital marketing plans that work as part of the marketing system. We understand the concept of sales cycles and the part your website and online marketing plays in helping guide prospects from traffic to lead to customer.

Consultative Approach

As your marketing partner, we take a consultative approach to every client relationship. You know your business better than anyone, and we won’t try to tell you we know better. We listen to your thoughts and direction while providing recommendations and suggestions based on our experience to ensure we are supporting your goals for your website, marketing, and your business!

FAQs

Most frequent questions and answers

Digital Marketing is the process of using online channels and activities to drive traffic to your website or business. The channels and activities used are typically online channels such as search engines, social media, websites, email, and digital content to create awareness and persuade a user to engage with your business.

We look at digital marketing as the way to drive more traffic to your website, where we can convert them as a lead through lead-generating tactics and ultimately make them a customer.

Digital marketing is a cost-effective way to reach a much larger audience. Digital marketing tactics usually allow for more data-driven decisions, quicker, and easier.

We recommend digital marketing as a large portion of your marketing strategy, because you have more abilities and targeting to ensure your message is getting in front of the best prospective traffic and continues to market to those that actually engage with your marketing message.

You no longer have to waster half of your marketing budget and not know which half it is!

That is why we are here! Even if you have never engaged in SEO or social media before, we can help you get started. We will help guide you on setting goals for digital marketing that are aligned with your existing sales process, identify your target audience, establish a realistic budget consistent with your goals, and help you understand how it all works along the way.

As consultants for all of our clients, we want you to understand what we are doing, so we can work together better and create more business.

We explain in detail what actions we are taking during the setup and on-going phases of your digital marketing strategy. We won’t talk over your head to confuse you but ensure you have at least a basic understanding of what is going on with your digital marketing.

At least monthly, we review reports that include our activities, progress, and results from the marketing tactic we implement each month. We will explain where we are doing well and what needs adjustments. We will ensure everyone is on the same page, because we work better together when we all know why we are doing certain things and how it affects your overall marketing.

Absolutely! Marketing should never be an absolute strategy, because your business environment and goals can often change. Your agency partner should be able to shift and adjust based on your business’ changes and allow your digital marketing strategy to always fit.

We can adjust budgets up and down based on your requirements and needs, and we can add or remove services, as necessary. When things change with your business, so should your digital marketing strategy!

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If you want to expand your digital reach, learn more about our digital marketing services that help drive quality traffic to your website and grow your leads.

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What’s Included in Our Content and Email Marketing

We create fresh new articles for your website optimized for search engine traffic, and we manage monthly informational and promotional emails to build better relationships with your contacts.

What’s Included in Our Social Media Advertising Management

We create extensive social media ad campaigns with A/B testing, target audience testing and adjustments, and accompanying landing pages that create new leads.

What’s Included in Our PPC Advertising Management

We create and optimize search engine ad campaigns while lowering CPC, increasing interaction, and growing conversions and rates. We also construct landing pages focused on creating leads along with monthly reporting.

What’s Included in Our Social Media Management (Organic)

We keep your social media accounts active and consistent across your target social channels, while managing communications and increasing engagement.

What’s Included in our SEO

Our SEO packages include online reputation management (ORM), keyword research and analysis, tiered link-building, guest-post SEO and specialty link-building, and monthly rank-tracking and results reporting.

All SEO Plans include 100-200 keywords tracked and optimized while we focus the monthly efforts on a specific set of keywords depending on number of targeted keywords.