Website Maintenance: Your Website is Just Like Your House

 In Backup and Monitoring, Business, Marketing, SEO/SEM, Web Marketing, Website Development
Just like your home, your website needs ongoing maintenance to remain functional and secure. Find out more about how website maintenance, hosting, backup and monitoring can keep your data safe, just like an alarm system keeps a house safe.

Owning a website is a lot like owning a home. The routine care and maintenance you perform extends the life of your home. Performing routine care and maintenance on your website will ensure its security and all your important data is safe.

When you perform maintenance on your home, it can vary from monthly to yearly, to every few years depending on the job. It’s the same with websites. You may be updating plugins once a month and completing another maintenance task once a year.

How do you know how frequently and what tasks you should be doing? Let’s explore the things you can do to improve your website and keep it private and secure.

The Best Website Maintenance Tips

The best website maintenance keeps your website up-to-date on a consistent basis. Having a well-maintained website will keep everything running smoothly for back-end developers and front-end users.

You don’t want users to come to your website and deal with slowly loading pages or broken links. It should be in working order, so you don’t lose customers. The average time a user waits for a page to load is 2 seconds. If you’re experiencing a delay or your website is down, you’re losing valuable business.

Plugins

Developers are consistently working on creating new versions of old plugins. They are updating the information in the way it’s built to keep their plugin secure. With new cybersecurity breaches on a daily basis, it’s important that they maintain security.

If you fail to update a plugin when it becomes available, your website becomes less and less secure to looming cyber threats. Not only does security play a major role, functionality is a large piece of it.

“Upgrade rollouts” are a way to include functionality improvements. Maybe there is a feature you would really like to have, but when you purchased the component, it didn’t exist. You’ve been doing it in a roundabout way for a long time. A lot of upgrades include improvements to these types of functionality that users are pressing developers to create.

You could continue to use the old plugin if you want, but it would increase the level of risk of your security, website backups, and user information. The less you perform upgrades, the more issues arise. It’s like leaving the front door open to your house when you have a security system in place; kind of defeats the purpose of the alarm.

Soon enough, these issues will build upon one another and will be more difficult and costly to fix.

Reasons to Maintain Your Website

Mentioned earlier, security is one of the biggest reasons your website needs consistent maintenance. In surveys, it’s been found that companies that have older sites are at a larger risk of being hacked than others.

The Integrity of Your Website

Another reason to make sure you’re updating your website is that the longer you wait, the more you’re at risk. If you’re upgrading, but you’ve skipped several upgrades, you’re at risk of damaging the integrity of your site.

Going from 2.0 to 5.0 or even 3.0 to 5.0, you may encounter huge problems. Components rely on one another, and the upgrade process can mess things up. One component will be upgraded in the process, and as others are updating, the components stop working together properly.

Cost and Time

Performing maintenance once a year or longer makes for a large development project when you finally complete it. Having a years worth of upgrades backed up into one update means the process will take a lot longer, invoke a lot more effort, and the overall impact to the site is greater.

If there were a lot of functionality changes to the new components, this further complicates the process.

Decrease In Speed

With all of the releases of new technology and improvements to make things faster and better for users, web pages have followed suit. People are more likely to convert and come to your website if you provide a great user experience.

If your website is slow, full of pop up ads, and disorganized, your conversion rate will drop, making it more difficult to get customers.

Steps to Maintain Your Website

Now that you are aware of the reasons website maintenance is so important, let’s visit what you can do to maintain it.

Testing the Website

The most important thing you can do on a consistent basis is testing on the website. Review all the web pages and ensure each is working correctly. Determine if there are any broken links or features on the pages.

Review things like page loading time, outdated content on pages, typos, and branding inconsistency. If you have forms, make sure the thank you pages and the redirects lead to the appropriate pages. Double check your contact forms to ensure you’re receiving any contact requests.

Backups

You’ll also want to make sure your entire website is backed up. If it already is backed up, make sure your active backups are working. Are they updating your data on a consistent basis?

If your website were to crash, can you confidently say you can pull it up from a back up? If not, you’ll need to get some backup system or solution in place.

Copyright Information

Lastly, you want to make sure your copyright notices are up to date on an annual basis. Make sure if you have copyright information displayed at the bottom of your website that it reads the current year.

If you have content that you’re promoting for download, it’s better to leave the date out of it. If you can’t stay on top of updating this content, it will look stale to users.

Make a Plan

Website maintenance is a very important part of any business, just like home maintenance is key for homeowners. Keep your website clean and up to date, and the issues you’ll suffer from in the future will be lessened.

You’ve taken the first step to improving your website, here’s the next step. Download our Ultimate Website Redesign Planning Kit to follow an actionable list to make improvements!

Recent Posts

Leave a Comment