Government Organizations Still Struggle With Website Accessibility

Blue Atlas Marketing Identifies Government Organizations Still Struggle With Website Accessibility

Blue Atlas Marketing, a leading digital accessibility firm, has observed alarming inadequacies in the accessibility of government agency websites across the country. These struggles expose an urgent need for accessibility improvements in the public sector. “We were extremely disheartened to see so many fundamental obstacles preventing disabled individuals from accessing essential services,” said Alana Maresh, […]

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Measure and Maximize Marketing Effectiveness

Discover How to Measure & Maximize Marketing Effectiveness with Blue Atlas’ QuickStart Guide

Houston, Texas – Unlock the power of technology-driven marketing with Blue Atlas, a renowned marketing agency that provides cutting-edge web marketing solutions. The company proudly announces the launch of its revolutionary tool, “Measuring Success: A CEO’s QuickStart Guide to Measuring Marketing Effectiveness.” Aimed at CEOs but useful to everyone, the guide explains how to measure

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Best Facebook Marketing Agency Memphis

Blue Atlas: Top Facebook Marketing Agency in Memphis

Blue Atlas Marketing Recognized for Expertise and Innovation in Facebook Marketing Strategies Memphis, TN – July 11, 2023 – Blue Atlas Marketing, a premier full-service web marketing and development firm, has been named as one of the top Facebook Marketing Agencies in Memphis by SocialAppsHQ, a leading source of digital marketing analysis. This accolade underscores

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Campaign Effectiveness Analysis

Campaign Effectiveness Analysis: From Data to Actionable Insights

Campaign effectiveness analysis is not just a nice-to-have—it’s a must-have for any organization serious about enhancing its marketing strategy. It’s a vital process that turns the seemingly abstract world of data into tangible insights that can drive your marketing decisions. Whether you’re launching a new product, promoting an existing service, or just trying to increase

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Web Design Company of the Year 2023 - Texas- Corporate Vision Magazine

Blue Atlas Marketing Celebrates Prestigious “Web Design Company of the Year Award”

Houston, TX – June 2023 – Blue Atlas Marketing is proud to announce that it has been named the “Web Design Company of the Year – 2023 for Texas” by Corporate Vision Magazine. This coveted award recognizes businesses that demonstrate creativity, innovation, and dedication to bettering the global corporate world. Corporate Vision Magazine is a

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Key Marketing Effectiveness Metrics

Understanding Key Marketing Effectiveness Metrics

In today’s business world, where data-driven decisions are paramount, understanding marketing effectiveness metrics is like having a secret weapon. These metrics, when correctly used, can guide strategic decisions, measure progress, and provide insight into your customers’ behavior. This article is your roadmap to understanding and leveraging these critical tools for business success. Understanding the Concept

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The Powerhouse of Success: Measuring Marketing Effectiveness

Measuring Marketing Effectiveness: A Guide for Business Leaders

For any business leader in the digital age, gauging the effectiveness of their marketing initiatives is not just another line item on a checklist. Instead, it’s a vital process that serves as the foundation for informed decision-making, streamlined resource allocation, and ultimately, sustainable business growth. This article serves as your comprehensive guide, unveiling the secrets

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3-Tiered Strategy for Facebook and Instagram Ads

How To Run Facebook and Instagram Ads: The 3-Tiered Strategy

Struggling to get your marketing campaigns to take off? Or perhaps you’re feeling lost in the vast sea of social media advertising? Don’t worry, we’ve got you covered! We’re about to reveal a secret weapon to help you conquer the Facebook and Instagram ads world. Ready to unlock the potential of your marketing efforts? Let’s

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Exponentially Grow Your Revenue with Sales Automation

Sales Automation: Skyrocket Your Profits Effortlessly

Sales automation and related technologies are discussed a lot these days, but adoption rates can still be low: Studies have shown that HR, Customer Service, and even Finance are more likely to automate than sales and marketing. That indicates a lot of missed potential – and lost revenue. Here’s how sales automation can make such

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Better Websites Built in WordPress

Blue Atlas Marketing Helps B2B Companies Launch Websites Built in WordPress

Improving website functionality, appearance, accessibility, compliance, and optimization creates a more effective face for the company, shares Blue Atlas Marketing. Houston, TX – Websites are the face of a company online. Yet, they often lack personalization, functionality, or accessibility, putting companies in a situation where they lack the ability to bring in leads and build

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Google Analytics GA4 Update

Google Analytics: How to prepare for the GA4 Update

If your team uses the free or paid tools from Google Analytics, you may have noticed Important changes in Google’s web data services. First, Google revamped its App+Web tools into something called Google Analytics 4, or GA4. Then Google announced that GA4 would eventually be replacing Google Universal Analytics, where many businesses turned to free

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the importance of accessibility in web design

What is the Importance of Accessibility in Web Design?

Understanding the importance of accessibility in web design is key to creating an inclusive digital environment. It’s not just about following rules or avoiding penalties; it’s about ensuring the web is welcoming and usable for all, including individuals with disabilities. This approach enriches the user experience and amplifies a site’s reach and visibility, positioning your

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Benefits of Accessible Web Design

What Are the Benefits of Accessible Web Design?  

It’s easy to refer to web accessibility compliance, the requirements for web design needed to obey laws and avoid fines. These days, that means following the latest guidance on how the ADA (Americans with Disabilities Act) affects business websites, and similar regulations. But there’s another side to web accessibility – the benefits of accessible web design, beyond simply following your

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DOJ Announcement on Website Accessibility Requirements

DOJ Announcement on Accessibility Requirements and What it Means

In the U.S., specific federal regulations apply to accessibility requirements, such as the ADA (Americans for Disabilities Act) and associated updates (along with specific state requirements). These regulations provide important access to businesses and other institutions for more than 1 in 4 Americans who have some kind of disability. Not all of this legislation was

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How Many People in the US Have Disabilities

How Many People with Disabilities in the US?

When first considering website accessibility, many businesses have similar questions: “How important is this? How many disabled people would visit our site? Are we losing business by not including accessibility upgrades?” Businesses really can lose customers if their sites do not meet accessibility requirements. They can also get into legal trouble, as court decisions have

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The Importance of University Website Accessibility

Why University Website Accessibility is More Important Than Ever

Website accessibility has never been more important for organizations of higher learning. Colleges and universities across the country are currently taking a look at their online accessibility practices to avoid any future problems and making their sites as inviting as possible. That includes making sites operable by those who may be blind, deaf, or unable

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